Managing Creativity and the Creative Process For Symbol-Intensive Brands

Managing Creativity and the Creative Process For Symbol-Intensive Brands PDF Author: Stefania Saviolo
Publisher: EGEA spa
ISBN: 882381412X
Category : Business & Economics
Languages : en
Pages : 124

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Book Description
Creative ideas fuel corporate grow. But what we really know about creativity? Which are the drivers? What are the boundaries of creative processes? How to evaluate creative ideas in startups? The age of the lone heroic inventor is over and now business creativity is process-based, often outsourced, it involves organizational resources and management practices, while creative expressions are increasingly protected as key intangible asset. In this book a diverse team of contributors from academia, intellectual property law and venture capital, offer an interdisciplinary, cross functional view about corporate creativity. How creativity is defined, the nature of the theories underpinning it, the relationship between creativity and entrepreneurship will be explored as well as how boundary spanning activities help in selecting and mobilizing creative talent in industries such as fashion. Finally the book shows how creative entrepreneurs embracing the tension between creative disruption and operational efficiency created innovative business models of extraordinary success.

Managing Creativity and the Creative Process For Symbol-Intensive Brands

Managing Creativity and the Creative Process For Symbol-Intensive Brands PDF Author: Stefania Saviolo
Publisher: EGEA spa
ISBN: 882381412X
Category : Business & Economics
Languages : en
Pages : 124

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Book Description
Creative ideas fuel corporate grow. But what we really know about creativity? Which are the drivers? What are the boundaries of creative processes? How to evaluate creative ideas in startups? The age of the lone heroic inventor is over and now business creativity is process-based, often outsourced, it involves organizational resources and management practices, while creative expressions are increasingly protected as key intangible asset. In this book a diverse team of contributors from academia, intellectual property law and venture capital, offer an interdisciplinary, cross functional view about corporate creativity. How creativity is defined, the nature of the theories underpinning it, the relationship between creativity and entrepreneurship will be explored as well as how boundary spanning activities help in selecting and mobilizing creative talent in industries such as fashion. Finally the book shows how creative entrepreneurs embracing the tension between creative disruption and operational efficiency created innovative business models of extraordinary success.

Managing Creativity and the Creative Process for Symbol-intensive Brands

Managing Creativity and the Creative Process for Symbol-intensive Brands PDF Author: Stefania Saviolo
Publisher:
ISBN: 9788823845022
Category :
Languages : en
Pages : 121

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Book Description


Innovation and Transformation

Innovation and Transformation PDF Author: Martin Kaschny
Publisher: Springer
ISBN: 3319785249
Category : Business & Economics
Languages : en
Pages : 318

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Book Description
This book discusses a six-step transformation cycle in which the tasks of innovation management – ranked according to their relevance for companies – are placed in a systematic order. Presenting an in-depth discussion on innovation and transformation, the authors delve into strategic themes such as business models and strategic positioning, which are fundamental to the innovation process. It also describes the underlying processes and roles of innovation management, and the required organizational structures. Following process organization and organizational structure, the authors highlight how the appropriate human resource strategy should look and the manner of personnel selection or development to be implemented. The authors also provide tools and systems that are assigned to specific employees working with innovation management; these deal with innovation audit, knowledge management, idea management, financing and budgeting innovations, marketing and property rights. The book also sheds light on how the effectiveness of the innovation process can be monitored using indicator systems. This is a handy resource for managers looking for a structured strategy and how to implement it to achieve optimal innovation management and reap its benefits.

Handbook of Management and Creativity

Handbook of Management and Creativity PDF Author: Chris Bilton
Publisher: Edward Elgar Publishing
ISBN: 1781000972
Category : Business & Economics
Languages : en
Pages : 424

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Book Description
'In many organisations creativity is so often seen as the preserve of a small number of people with "artistic temperaments" but in my experience all sorts of people have creative abilities which can be used to the benefit of a "creative" organisation. The task of a manager is to find ways of exploiting this. This Handbook provides the reader with insights to help them and others to promote the kind of creativity that adds real value.' - Greg Dyke, Chair, British Film Institute; Chair, Football Association; Chancellor, University of York, UK and Director-General of the BBC 2000-2004

Managing Creativity and Innovation

Managing Creativity and Innovation PDF Author:
Publisher: Harvard Business Press
ISBN: 1422131769
Category : Business & Economics
Languages : en
Pages : 192

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Book Description
Packed with practical information designed for business readers and managers at all levels, this essential volume offers insights on managing creativity in groups, developing creative conflict, and using technology to help foster innovation.

Managing Creativity in Organizations

Managing Creativity in Organizations PDF Author: Alexander Styhre
Publisher: Palgrave Macmillan
ISBN: 9781403947680
Category : Business & Economics
Languages : en
Pages : 264

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Book Description
Issues such as organization learning, knowledge management and creativity in organizations are increasingly of interest to academics and practitioners. Few books offer an integrated critique and evaluation of the recent discussions on organizational creativity. Written for academics, managers and consultants, this book fills that gap and investigates what organizational creativity is in practice.

Managing Creativity

Managing Creativity PDF Author:
Publisher:
ISBN:
Category : Creative ability
Languages : en
Pages : 148

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Book Description


Managing Creativity in Science and Hi-Tech

Managing Creativity in Science and Hi-Tech PDF Author: Ronald Kay
Publisher:
ISBN:
Category : Creative ability in science
Languages : en
Pages : 250

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Book Description


Managing Creativity

Managing Creativity PDF Author: John J. Kao
Publisher:
ISBN:
Category : Creative ability in business
Languages : en
Pages : 228

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Book Description


ICICKM2015-12th International Conference on Intellectual Capital Knowledge Management & Organisational Learning

ICICKM2015-12th International Conference on Intellectual Capital Knowledge Management & Organisational Learning PDF Author: Vincent Ribière and Lugkana Worasinchai
Publisher: Academic Conferences and publishing limited
ISBN: 1910810738
Category : Business & Economics
Languages : en
Pages : 470

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Book Description