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Author: Neil Woodcock
Publisher: Kogan Page Publishers
ISBN: 9780749438951
Category : Business & Economics
Languages : en
Pages : 460
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Book Description
This volume documents the results of global research on customer management (CM) funded by QCi, IBM and OgilvyOne. It is based on the diagnostic tool developed by QCi, the Customer Management Assessment Tool (CMAT), which is recognized as the global CRM scorecard and benchmark "best practice" standard for assessing how well organizations manage their customers. Drawing on the results of research using CMAT in over 300 leading companies around the world and across a wide variety of sectors, the authors present their findings. The detailed cases illustrate the gains to be made from managing customers well and include: BP; Barclaycard; BskyB; Hyundai; Mobil; Prudential; Smithkline Beecham; John Lewis; NatWest Bank; and Rolls Royce. The accompanying free CD-ROM contains a mini version of CMAT.
Author: Neil Woodcock
Publisher: Kogan Page Publishers
ISBN: 9780749438951
Category : Business & Economics
Languages : en
Pages : 460
Get Book
Book Description
This volume documents the results of global research on customer management (CM) funded by QCi, IBM and OgilvyOne. It is based on the diagnostic tool developed by QCi, the Customer Management Assessment Tool (CMAT), which is recognized as the global CRM scorecard and benchmark "best practice" standard for assessing how well organizations manage their customers. Drawing on the results of research using CMAT in over 300 leading companies around the world and across a wide variety of sectors, the authors present their findings. The detailed cases illustrate the gains to be made from managing customers well and include: BP; Barclaycard; BskyB; Hyundai; Mobil; Prudential; Smithkline Beecham; John Lewis; NatWest Bank; and Rolls Royce. The accompanying free CD-ROM contains a mini version of CMAT.
Author: Katy Angliss
Publisher: Taylor & Francis
ISBN: 1000826678
Category : Business & Economics
Languages : en
Pages : 633
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Book Description
This book provides a powerful insight into strategic portfolio management and its central role in the delivery of organisational strategy, maximisation of value creation, and efficient allocation of resources and capabilities to achieve organisational strategic objectives. The book makes a valuable contribution to the development of thinking on the translation of strategy into actionable work. Whether you are a senior manager building a high-performing strategic portfolio for your organisation or an academic searching for new perspectives on strategy execution through portfolio management, you will find great significance in this book. Twenty-eight chapters in four sections provide multiple perspectives on the topic, with in-depth guidance on organisational design for strategic portfolio management and covering all process, capability, and leadership aspects of strategic portfolio management. The book includes several detailed case studies for the effective deployment of strategic portfolios, bringing together theory and practice for strategic portfolio management. This book is particularly valuable for advanced undergraduate and postgraduate students of project and portfolio management, strategic management, and leadership who are looking to expand their knowledge within the multi-project environment. Highly practical and logical in its structure, it also shows project management professionals how to effectively manage their business portfolios and align this with their business strategy.
Author: Glen Arnold
Publisher: Pearson Education
ISBN: 9780273687269
Category : Business & Economics
Languages : en
Pages : 1358
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Book Description
This book provides an up-to-date picture of recent theoretical re-evaluations, exploring the theory underpinning corporate finance and the gap between academic finance theory and real-world practice.
Author: Manjunath V.S.
Publisher: Pearson Education India
ISBN: 9788131732502
Category :
Languages : en
Pages : 324
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Book Description
Author: Les Bell
Publisher: Routledge
ISBN: 1134861044
Category : Education
Languages : en
Pages : 232
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Book Description
This book is for all teachers who have curriculum and management responsibilities in primary schools or who aspire to those positions. It provides an analysis of those responsibilities and of how they may best be exercised in the changing climate of primary education. It takes account of the many radical policy changes that have influenced the management of primary schools since 1988. Above all it offers practical guidelines on which effective strategies for managing primary schools may be based while recognising that good management is not an end in itself.
Author: Andrew Davies
Publisher: Edward Elgar Publishing
ISBN: 1789901804
Category : Business & Economics
Languages : en
Pages : 463
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Book Description
Identifying the origins and evolution of innovation and project management, this unique Handbook explains why and how the two fields have grown and developed as separate disciplines, highlighting how and why they are now converging. It explores the theoretical and practical connections between the management of innovations and projects, examining the close relationship between the disciplines.
Author: Tony Curtis
Publisher: Routledge
ISBN: 1136005536
Category : Business & Economics
Languages : en
Pages : 286
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Book Description
Each coursebook includes access to MARKETINGONLINE, where you can: * Annotate, customise and create personally tailored notes using the electronic version of the coursebook * Receive regular tutorials on key topics * Search the coursebook online for easy access to definitions and key concepts
Author: Volodymyr Lysenko
Publisher: Academic Conferences Limited
ISBN: 1908272295
Category : Computer security
Languages : en
Pages : 407
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Book Description
Author:
Publisher: Excel Books India
ISBN: 935062124X
Category :
Languages : en
Pages : 352
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Book Description
Author: Davies A. Igberaese
Publisher: Taylor & Francis
ISBN: 1000645983
Category : Technology & Engineering
Languages : en
Pages : 290
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Book Description
This book presents the fundamentals of project management in simple language and an easy-to-understand format. It is targeted principally at those who are learning or desiring to learn project management as well as those who are already taking project management as a course of study or as a profession. It covers all the basic aspects of project management including the core areas prescribed by the Project Management Institute (PMI) in the Project Management Body of Knowledge (PMBOK) sixth edition. Although the PMBOK Guide seventh edition has significantly shifted focus from a process based standard to a principle based standard, it does not invalidate nor replace the detailed knowledge base contained in the sixth edition, which substantially emphasizes project management processes and knowledge areas. This is particularly apt for the traditional approach to project delivery, which is predictive in nature and has the bulk of the planning done upfront. The sections of the book are arranged in order of Project Management Processes as they fall within the respective Project Management Knowledge Areas. Experienced project manager, Davies Igberaese, presents all the basic content of traditional project management in a straightforward practical sequence as a typical project manager would go about the processes of initiating, planning, executing, monitoring, and closing a project without losing sight of the iterative nature of project management. The inclusion of Project Management Templates gives students and other users of the book the confidence required to effectively understand the basics of managing a wide variety of projects across disciplines including construction, building, industrial engineering, petroleum engineering, software engineering, information technology, business administration, and event management. Introduction to Project Management: A Source Book for Traditional PM Basics can serve as a core textbook for academic courses in project management, for preparing for PMP and CAPM Certification exams, as an excellent resource for new project managers, as well as a handy reference book for project sponsors.
