Author: Helen Damon-Moore
Publisher: SUNY Press
ISBN: 9780791420577
Category : Antiques & Collectibles
Languages : en
Pages : 278
Book Description
Argues that the two popular women's magazines were pivotal in the combining of gender and commercialism at the turn of the century, and that publishers and advertisers conspired to create both a gendered commercial discourse and a commercial gender discourse for both men and women. Annotation copyright Book News, Inc. Portland, Or.
Magazines for the Millions
Author: Helen Damon-Moore
Publisher: SUNY Press
ISBN: 9780791420577
Category : Antiques & Collectibles
Languages : en
Pages : 278
Book Description
Argues that the two popular women's magazines were pivotal in the combining of gender and commercialism at the turn of the century, and that publishers and advertisers conspired to create both a gendered commercial discourse and a commercial gender discourse for both men and women. Annotation copyright Book News, Inc. Portland, Or.
Publisher: SUNY Press
ISBN: 9780791420577
Category : Antiques & Collectibles
Languages : en
Pages : 278
Book Description
Argues that the two popular women's magazines were pivotal in the combining of gender and commercialism at the turn of the century, and that publishers and advertisers conspired to create both a gendered commercial discourse and a commercial gender discourse for both men and women. Annotation copyright Book News, Inc. Portland, Or.
Magazines for Millions
Author: James L. C. Ford
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 392
Book Description
Specialized publications can be said tobe all those magazines and newspapers other than the so-called mass circulation publications such as Life, Reader's Digest, and Look. In this country today they constitute a multimillion dollar business which shapes opinions, gives information, which to a considerable extent affects the economy, and which supplies readers with a variety of reading material. This comprehensive study of specialized publications is written for the general reader as well as the staff member of such a publication. It makes absorbing and compelling reading for the inquiring layman who seeks to know more about modern communications; it broadens the horizons of the professional active in the field; and it provides an informative and stimulating text for journalism students. The author has taken great pains to make his book readable. He himself has personal knowledge of and experience in editing magazines, and is able to give the reader something of the flavor of this intricate and important world. Of especial interest is the author's up-to-date information gathered through talks with top executives in the McGraw-Hill, Chilton, Meredith, and other giant corporations in the field.
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 392
Book Description
Specialized publications can be said tobe all those magazines and newspapers other than the so-called mass circulation publications such as Life, Reader's Digest, and Look. In this country today they constitute a multimillion dollar business which shapes opinions, gives information, which to a considerable extent affects the economy, and which supplies readers with a variety of reading material. This comprehensive study of specialized publications is written for the general reader as well as the staff member of such a publication. It makes absorbing and compelling reading for the inquiring layman who seeks to know more about modern communications; it broadens the horizons of the professional active in the field; and it provides an informative and stimulating text for journalism students. The author has taken great pains to make his book readable. He himself has personal knowledge of and experience in editing magazines, and is able to give the reader something of the flavor of this intricate and important world. Of especial interest is the author's up-to-date information gathered through talks with top executives in the McGraw-Hill, Chilton, Meredith, and other giant corporations in the field.
Magazine for the Million
Appleton's Magazine
Principles of advertising
Author: Daniel Starch
Publisher:
ISBN:
Category :
Languages : en
Pages : 1016
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages : 1016
Book Description
The Bankers Magazine and Statistical Register
Author:
Publisher:
ISBN:
Category : Banks and banking
Languages : en
Pages : 1032
Book Description
Publisher:
ISBN:
Category : Banks and banking
Languages : en
Pages : 1032
Book Description
Bankers' Magazine, Journal of the Money Market and Commercial Digest
Author:
Publisher:
ISBN:
Category : Banks and banking
Languages : en
Pages : 1036
Book Description
Publisher:
ISBN:
Category : Banks and banking
Languages : en
Pages : 1036
Book Description
Lippincott's Monthly Magazine
The Bankers', Insurance Managers', and Agents' Magazine
Author:
Publisher:
ISBN:
Category : Banks and banking
Languages : en
Pages : 968
Book Description
Publisher:
ISBN:
Category : Banks and banking
Languages : en
Pages : 968
Book Description
The National Geographic Magazine
Author:
Publisher:
ISBN:
Category : Geography
Languages : en
Pages : 660
Book Description
Indexes kept up to date with supplements.
Publisher:
ISBN:
Category : Geography
Languages : en
Pages : 660
Book Description
Indexes kept up to date with supplements.