Author: Martina Lauchengco
Publisher: John Wiley & Sons
ISBN: 1119703646
Category : Business & Economics
Languages : en
Pages : 295
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Book Description
Most tech companies get marketing wrong because they don't know how to do product marketing right. The next in the bestselling SVPG series, LOVED shows what leaders like Apple, Netflix, Microsoft, and Salesforce do well and how to apply it to transform product marketing at your company. The best products can still lose in the marketplace. Why? They are beaten by products with stronger product marketing. Good product marketing is the difference between “also-ran” products versus products that lead. And yet, product marketing is widely misunderstood. Although it includes segmenting customers, positioning your product, creating product collateral, and supporting sales teams, great product marketing achieves much more. It directs the best way to bring your product to market. It shapes what the world thinks about your product and category. It inspires others to tell your product’s story. Part of the bestselling series including INSPIRED and EMPOWERED, LOVED explains the fundamentals of best-in-class product marketing for product teams, marketers, founders and any leader with a product and a vision. Sharing her personal stories as a former product and marketing leader at Microsoft and Netscape, and as an advisor to Silicon Valley startups, venture capitalist, and UC Berkeley engineering graduate school lecturer, Martina Lauchengco distills decades of lessons gleaned from working with hundreds of companies to make LOVED the definitive guide to modern product marketing. With dozens of stories from the trenches of market leaders as well as newer startups with products just beginning their journey, the book shows you: the centrality of product marketing to any product’s success the key skills and actions required to do it well the four fundamentals of product marketing and how to apply them how to hire, lead, and organize product marketing how product marketers optimize crucial collaboration with other functions one-sheet frameworks, tools and agile marketing practices that help simplify and elevate product marketing LOVED is an invitation to rethink tired notions of product marketing and practice a more dynamic, customer and market-centric version that creates raving fans and helps products achieve their full market potential.
Author: Carissa Potter
Publisher: Chronicle Books
ISBN: 1452163642
Category : Art
Languages : en
Pages : 96
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Book Description
This book is like a hug from a friend when you need it most: It's both a reminder that it's normal to feel things deeply and a companion for actually feeling better. With tons of empathy and a touch of humor, artist Carissa Potter offers wisdom on how to move through difficult emotions with practical steps to kick-start the process—ranging from soaking in a tub and having a good cry to talking to houseplants or hosting a private dance party. Illustrated in a vibrant eye-catching palette, this boldly authentic book is full of genuine support for pushing through life's tough times or whenever a little love is needed.
Author: Morgan Rice
Publisher: Morgan Rice
ISBN: 0982953739
Category : Juvenile Fiction
Languages : en
Pages : 268
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Book Description
Caitlin and Caleb embark together on their quest to find the one object that can stop the imminent vampire and human war: the lost sword. Their search for Caitlin's father brings shocking news. But they are not the only ones searching for the legendary sword.
Author: Chronicle Books
Publisher: Chronicle Books
ISBN: 1452124736
Category : Self-Help
Languages : en
Pages : 94
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Book Description
A follow-up to the bestselling Everything Is Going to Be Okay—bold words of affirmation with audaciously positive art, craft, photography, and design. Good vibes are back—and are exactly what the world needs now. And uplifting messages of hope, love, and encouragement continue to crop up everywhere in contemporary art and design. You Are So Loved serves up a second delightful helping of optimism from a mix of favorite artists from the first book—including Enormous champion, Katie Daisy, and Jen Renninger—and new talent like Dallas Clayton, Lisa Congdon, and Jessica Hische. Each artist offers warm and fuzzy sentiments packaged in cutting-edge art. Whether it’s an invitation to stay in the “here and now” or a reminder that “everything’s alright forever,” there’s a breath of fresh air on every page. “The printed version of a giant hug.” —Design*Sponge
Author: Harville Hendrix
Publisher: Simon and Schuster
ISBN: 1416507647
Category : Psychology
Languages : en
Pages : 321
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Book Description
This groundbreaking book from the best-selling authors of Getting the Love You Want and coauthors of Giving the Love that Heals is the first to address the biggest unexplored issue facing couples today: Most of us are better at giving love than accepting it. We don't realize all the ways that our resistance to appreciation, praise, compliments, and accepting help from others hurts us and cripples our relationships. Many partners learn how to give love, but many more undermine their relationships by for-getting something that is equally important -- learning to receive it. According to the authors, the root of the problem is the self-rejection that began in childhood, when our parents and caretakers unintentionally failed to nurture or directly rejected traits, characteristics, or im-pulses when we were children. We end up rejecting in ourselves whatever our caretakers ignored or rejected in the course of our childhoods. When we become adults, this makes it impossible to let in the love we want and need, even when our partners offer it. As a result, we dismiss compliments, minimize gestures of affection, and create obstacles to true intimacy. In this book, Harville Hendrix and Helen LaKelly Hunt, co-creators of Imago Relation-ship Therapy, offer a definitive guide to breaking the shackles of self-rejection and embracing the love our partners offer. Receiving Love is a very personal book for Drs. Hendrix and Hunt, and much of their own journey is the inspiration for it. Drawing on their renowned expertise, the wide clinical experience of hundreds of Imago therapists, and their own personal experience, the authors are able to offer detailed guidance on how to conquer the problems that come from self-rejection and embrace the gifts that are abundant in every person's life, if only we knew how to accept them. With its groundbreaking theory, challenging processes, and inspiring examples, this book holds the key to loving relationships that last.
Author: Nina Solomon
Publisher: Akashic Books
ISBN: 1617753173
Category : Fiction
Languages : en
Pages : 322
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Book Description
An anti-romantic comedy about the misadventures of four women who meet on a singles' bike trip.
Author: Hugh Nini
Publisher: 5 Continents Editions
ISBN: 9788874399284
Category : Photography
Languages : it
Pages : 336
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Book Description
Loving: A Photographic Story of Men in Love, 1850-1950 portrays the history of romantic love between men in hundreds of moving and tender vernacular photographs taken between the years 1850 and 1950. This visual narrative of astonishing sensitivity brings to light an until-now-unpublished collection of hundreds of snapshots, portraits, and group photos taken in the most varied of contexts, both private and public. Taken when male partnerships were often illegal, the photos here were found at flea markets, in shoe boxes, family archives, old suitcases, and later online and at auctions. The collection now includes photos from all over the world: Australia, Bulgaria, Canada, Croatia, France, Germany, Japan, Greece, Latvia, the United States, the United Kingdom, Russia, and Serbia. The subjects were identified as couples by that unmistakable look in the eyes of two people in love - impossible to manufacture or hide. They were also recognized by body language - evidence as subtle as one hand barely grazing another - and by inscriptions, often coded. Included here are ambrotypes, daguerreotypes, glass negatives, tin types, cabinet cards, photo postcards, photo strips, photomatics, and snapshots - over 100 years of social history and the development of photography. Loving will be produced to the highest standards in illustrated book publishing, The photographs - many fragile from age or handling - have been digitized using a technology derived from that used on surveillance satellites and available in only five places around the world. Paper and other materials are among the best available. And Loving will be manufactured at one of the world's elite printers. Loving, the book, will be up to the measure of its message in every way. In these delight-filled pages, couples in love tell their own story for the first time at a time when joy and hope - indeed human connectivity - are crucial lifelines to our better selves. Universal in reach and overwhelming in impact, Loving speaks to our spirit and resilience, our capacity for bliss, and our longing for the shared truths of love.
Author: Mark Nixon
Publisher: Abrams
ISBN: 1613125755
Category : Photography
Languages : en
Pages : 128
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Book Description
Award-winning photographer Mark Nixon has created a trove of quirky and nostalgic portraits of teddy bears and other stuffed animals that have been lovingly abused after years of play. MuchLoved collects 60 of these images along with their accompanying background tales. An exhibit in the photographer’s studio led to a small sensation on the Internet when a few of the pictures circulated unofficially on scores of blogs and on many legitimate news sites. Viewers have been intrigued by the funny, bittersweet images and their ironic juxtaposition of childhood innocence and aged, loving wear and tear. When you see these teddy bears and bunnies with missing noses and undone stuffing, you can’t help but think back to childhood and its earliest companions who asked for nothing and gave a lot back. Praise for Much Loved: “Much Loved is impossibly endearing in its entirety.” —Brain Pickings
Author: Peter Carnavas
Publisher:
ISBN: 9781912076185
Category :
Languages : en
Pages : 32
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Book Description
Author: John Townsend
Publisher: Thomas Nelson
ISBN: 1418537608
Category : Religion
Languages : en
Pages : 214
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Book Description
Your personal guide to learning how to love. When you say or hear the words "I love you" it can change your life forever. Love is one of God's most important gifts to anyone, yet there are many misunderstandings about how to make love work in our families, friendships, marriages and dating relationships. In Loving People, best-selling author Dr. John Townsend shows you that love can actually be learned, and gives you the steps and tools to become skilled in love. Using his trademark stories and illustrations to flesh out the important principles, Dr. Townsend covers: receiving love connecting love healing love confronting love romantic love surrendering love Through his teaching, readers will discover - and start enjoying - the words, actions, and experiences of authentic love.
