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Author: Jennefer Witter
Publisher: AMACOM
ISBN: 0814434371
Category : Business & Economics
Languages : en
Pages : 128
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Book Description
As an entrepreneur, you need every helpful tool you can get your hands on to build your business. And if you know the tricks of the trade, perhaps nothing can gain more attention for your small business and build your company’s credibility than a good, old-fashioned public-relations campaign. Whether you’re an established company or a cost-conscious start-up, The Little Book of Big PR tells you all you need to know to be able to use public relations effectively as a business-building tool.Drawing on the expertise gained during her long career in public relations, Jennefer Witter shares simple, smart, and budget-friendly methods for getting your business noticed, including what she calls the seven key elements of public relations:• Self-branding• Media relations• Social Media• Networking• Speaking engagements• Cause-related marketing• Selecting a PR agencyComplete with real-world case studies and sample content (such as media pitches) to use as-is or to modify to fit your own specific needs, this all-encompassing resource will provide for you the expert guidance all entrepreneurs need to grow their business to new, attention-getting heights.
Author: Jennefer Witter
Publisher: AMACOM
ISBN: 0814434371
Category : Business & Economics
Languages : en
Pages : 128
Get Book
Book Description
As an entrepreneur, you need every helpful tool you can get your hands on to build your business. And if you know the tricks of the trade, perhaps nothing can gain more attention for your small business and build your company’s credibility than a good, old-fashioned public-relations campaign. Whether you’re an established company or a cost-conscious start-up, The Little Book of Big PR tells you all you need to know to be able to use public relations effectively as a business-building tool.Drawing on the expertise gained during her long career in public relations, Jennefer Witter shares simple, smart, and budget-friendly methods for getting your business noticed, including what she calls the seven key elements of public relations:• Self-branding• Media relations• Social Media• Networking• Speaking engagements• Cause-related marketing• Selecting a PR agencyComplete with real-world case studies and sample content (such as media pitches) to use as-is or to modify to fit your own specific needs, this all-encompassing resource will provide for you the expert guidance all entrepreneurs need to grow their business to new, attention-getting heights.
Author: Lisa Cyr
Publisher: Rockport Publishers
ISBN: 1616736461
Category : Design
Languages : en
Pages : 352
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Book Description
Brimming with ideas for promotional campaigns Designers are always looking to give their work the creative edge required to get noticed in a sea of marketing and promotion. To achieve this, they must be market savvy, innovative, and possess up-to-date production know-how. The Little Book of Big Promotions is packed with content that offers creative inspiration. It offers hundreds of design ideas, insight into the creative process and execution, and the tools and information needed to make the right production decisions. Project details are highlighted and descriptive text dissects the essential design elements that make each promotion unique and effective. This book will enable seasoned professionals and less-experienced designers to choose the right options for their job, budget, ability, and the market they are trying to reach.
Author: Cheryl Dangel Cullen
Publisher:
ISBN: 9789812453372
Category : Commercial art
Languages : en
Pages : 351
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Book Description
Author: Maureen Marzi Wilson
Publisher: Adams Media
ISBN: 1507212089
Category : Humor
Languages : en
Pages : 192
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Book Description
From the author of the popular Introvert Doodles and Kind of Coping, Maureen “Marzi” Wilson is tackling all kinds of big feelings with over 175 relatable, supportive, and light-hearted comics in her signature style. We’ve been conditioned to think that the most acceptable response to “How are you?” is, “I’m fine.” But our emotions are much more complicated than that! Sometimes we feel a little annoyed, or elated, or afraid. And you know, that’s okay! In The Little Book of Big Feelings, Maureen “Marzi” Wilson takes us on a journey of self-acceptance and validation. After all, our emotions are only reactions to experiences that we can learn from; there’s no such thing as a “bad” emotion. It’s okay to be scared, it’s alright to feel hopeful, and it’s perfectly fine to feel both at the same time. There is a wide range of human emotions, and it’s time we start embracing each one!
Author: James McGrath
Publisher: Pearson UK
ISBN: 1292098376
Category : Business & Economics
Languages : en
Pages : 225
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Book Description
Author: Ken Lytle
Publisher: Simon and Schuster
ISBN: 1440512523
Category : History
Languages : en
Pages : 240
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Book Description
From the Donner party to the sinking of the RMS "Titanic," this little book shows that some people's faux pas are worse--way, way worse--than others.
Author: Ian Crofton
Publisher: Michael O'Mara Books
ISBN: 1782434305
Category : History
Languages : en
Pages :
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Book Description
From the Big Bang to the future of our planet, The Little Book of Big History divides history into manageable but comprehensive time frames, encompassing the cosmos, the stars, life and everything in between. Big History is the attempt to understand and condense the entire story of the cosmos, from the Big Bang to the current day. Combining methods from history, astronomy, physics and biology to draw together the big story arcs of how the universe was created, why planets formed and how life developed, this creates a unique perspective from which to understand the place of mankind in the universe. Excited by the alternative 'framework for all knowledge' that is offered by this approach, Bill Gates is funding the Big History Project, which aims to bring the subject to a wider audience around the world. The Little Book of Big History breaks down the main themes of Big History into highly informative and accessible parts for all readers to enjoy. By giving a truly complete timeline of world events, this book shines a whole different light on history as we learned it and makes us think of our history - and our future - in a very different way.
Author: Bernadette Fisers
Publisher: Penguin Group Australia
ISBN: 1760143812
Category : Health & Fitness
Languages : en
Pages : 136
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Book Description
Successful hair and makeup artist Bernadette Fisers had struggled with her weight for years. Things came to a head when her BMI hit 42 and she was officially labelled morbidly obese with a fatty liver, high blood pressure and pre-diabetes. She took matters into her own hands, interviewing the models she worked with and researching medical reports and health and nutrition papers, until finally creating a healthy lifestyle plan that worked long term. The Little Book of Big Weightloss is a no nonsense guide to radical and sustainable weight loss for anyone sick and tired of diet failure and confused by conflicting diet advice and complicated regimens. Based on a set of 31 food and lifestyle 'rules' this quick to read book offers a fresh 'can do' approach to dieting and sustainable health.
Author: Amy Johnson
Publisher: New Harbinger Publications
ISBN: 1626252327
Category : Self-Help
Languages : en
Pages : 195
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Book Description
Little changes can make a big, big difference! In The Little Book of Big Change, psychologist Amy Johnson shows you how to rewire your brain and overcome your bad habits—once and for all. No matter what your bad habit is, you have the power to change it. Drawing on a powerful combination of neuroscience and spirituality, this book will show you that you are not your habits. Rather, your habits and addictions are the result of simple brain wiring that is easily reversed. By learning to stop bad habits at the source, you will take charge of your habits and addictions for good. Anything done repeatedly has the potential to form neural circuitry in the brain. In this light, habits and addictions are impersonal brain wiring problems that result from taking your habitual thinking as truth, and acting on that thinking in the form of doing your habit—over and over. This book offers a number of small changes you can make in your everyday life that will help you stop your bad habit in its tracks. If you want to understand the science behind your habit, make the decision to end it, and commit to real, lasting change, this book will help you to finally take charge of your life—once and for all.
Author: Tina Lifford
Publisher: HarperCollins
ISBN: 0062930303
Category : Self-Help
Languages : en
Pages : 224
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Book Description
An inspiring and illuminating guide to true self care, from the sage teacher and breakout star of the critically acclaimed drama, Queen Sugar, from Executive Producers Oprah Winfrey and Ava DuVernay for OWN. Featured on Essence Magazine's Culture List In all your years of schooling, did you ever take a single class that explained how to navigate the hurt, drama, and fear that come with living? Tina Lifford sure didn’t. She learned the hard way—through experience as both a Hollywood actress and as the founder of the personal development network The Inner Fitness Project. Now, she brings together her own hard-won insights as well as those of her clients in this helpful and transformative guide. A blend of personal anecdotes and meaningful, practical—and most important, actionable—advice, The Little Book of Big Lies is the life skills class you need to nurture the inner you and move beyond the past. In fourteen raw, personal stories, Tina teaches you how to change your self-perception—to see yourself in the best possible light, to love and honor what you see, and to forge a new sense of what’s possible in every aspect of your life. But make no mistake, The Little Book of Big Lies is not a “rah-rah” quick fix for fear and pain. Like physical fitness, building and maintaining emotional strength requires continued effort. This invaluable book is the foundation you need to start building inner health and well-being so you can thrive. Tina guides you on a journey of self-discovery that will help you turn shame into self-acceptance, self-rejection into self-love, blame into freedom, and old hurt into power. Wise and powerful, The Little Book of Big Lies will completely change how you think and live.
