Land Rover Design - 70 Years of Success

Land Rover Design - 70 Years of Success PDF Author: Nick Hull
Publisher: Veloce Publishing
ISBN: 9781845849870
Category : Transportation
Languages : en
Pages : 240

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Book Description
A landmark new history from design journalist Nick Hull, Land Rover Design – 70 years of Success offers a detailed insight to the company's design story, from the early days of Land Rover in Solihull to the latest generation of the Range Rover Velar in 2018. The Land Rover was born from a desperate need by the Rover Company to develop a stop-gap model to provide cashflow in the post-war years. The original aim of a simple 4x4 agricultural tool soon developed into a multi-purpose vehicle that became the mainstay of the British Army and produced numerous offshoots for the emergency services, police, forestry and aid agencies worldwide. This book details the personalities involved in the various projects since the late 1940s up to today: the designers, modellers and studio engineers. It charts the development of Land Rover and Range Rover projects in the UK, particularly those designed in the Gaydon studio that opened in 1996, and is still a key part of JLR’s design resource. From the early days of chalk drawings and wooden models to today’s digital renderings and milled clays for the latest Range Rover Evoque, Land Rover’s designers and technicians have never been short of creativity. This book tells their story, in their own words, and is a fitting tribute to the spirit and ethos of Land Rover design and engineering.

Land Rover Design - 70 Years of Success

Land Rover Design - 70 Years of Success PDF Author: Nick Hull
Publisher: Veloce Publishing
ISBN: 9781845849870
Category : Transportation
Languages : en
Pages : 240

View

Book Description
A landmark new history from design journalist Nick Hull, Land Rover Design – 70 years of Success offers a detailed insight to the company's design story, from the early days of Land Rover in Solihull to the latest generation of the Range Rover Velar in 2018. The Land Rover was born from a desperate need by the Rover Company to develop a stop-gap model to provide cashflow in the post-war years. The original aim of a simple 4x4 agricultural tool soon developed into a multi-purpose vehicle that became the mainstay of the British Army and produced numerous offshoots for the emergency services, police, forestry and aid agencies worldwide. This book details the personalities involved in the various projects since the late 1940s up to today: the designers, modellers and studio engineers. It charts the development of Land Rover and Range Rover projects in the UK, particularly those designed in the Gaydon studio that opened in 1996, and is still a key part of JLR’s design resource. From the early days of chalk drawings and wooden models to today’s digital renderings and milled clays for the latest Range Rover Evoque, Land Rover’s designers and technicians have never been short of creativity. This book tells their story, in their own words, and is a fitting tribute to the spirit and ethos of Land Rover design and engineering.

Land Rover Design

Land Rover Design PDF Author: Nick Hull
Publisher: Veloce Publishing Ltd
ISBN: 1787118118
Category : Transportation
Languages : en
Pages : 240

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Book Description
A landmark new history from design journalist Nick Hull, Land Rover Design – 70 years of Success offers a detailed insight to the company's design story, from the early days of Land Rover in Solihull to the latest generation of the Range Rover Velar in 2018. The Land Rover was born from a desperate need by the Rover Company to develop a stop-gap model to provide cashflow in the post-war years. The original aim of a simple 4x4 agricultural tool soon developed into a multi-purpose vehicle that became the mainstay of the British Army and produced numerous offshoots for the emergency services, police, forestry and aid agencies worldwide. This book details the personalities involved in the various projects since the late 1940s up to today: the designers, modellers and studio engineers. It charts the development of Land Rover and Range Rover projects in the UK, particularly those designed in the Gaydon studio that opened in 1996, and is still a key part of JLR’s design resource. From the early days of chalk drawings and wooden models to today’s digital renderings and milled clays for the latest Range Rover Evoque, Land Rover’s designers and technicians have never been short of creativity. This book tells their story, in their own words, and is a fitting tribute to the spirit and ethos of Land Rover design and engineering.

Rover Cars 1945 to 2005

Rover Cars 1945 to 2005 PDF Author: James Taylor
Publisher: Veloce Publishing Ltd
ISBN: 1787117987
Category : Transportation
Languages : en
Pages : 80

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Book Description
This comprehensive pictorial overview of Rover cars and car-derived vans covers the 60 years from 1945 to 2005. It describes and illustrates all of the great classic Rovers up to and including the SD1, and goes on to look at the models inherited from British Leyland that attracted Rover badges. It finishes with the models designed in conjunction with Honda; the later British-designed cars – and even the final City Rover. There is also consideration of some Rover models that were designed but, for various reasons, did not enter production, and can now only be seen as prototypes in museums. A title in Veloce’s popular Pictorial History series, this book describes all of the postwar models with illustrations and technical data for each.

Rootes Cars of the 1950s, 1960s & 1970s – Hillman, Humber, Singer, Sunbeam & Talbot

Rootes Cars of the 1950s, 1960s & 1970s – Hillman, Humber, Singer, Sunbeam & Talbot PDF Author: David Rowe
Publisher: Veloce Publishing Ltd
ISBN: 1845849930
Category : Transportation
Languages : en
Pages : 168

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Book Description
Rootes Cars of the 50s, 60s & 70s is the only full-colour comprehensive guide to all Hillman, Humber, Sunbeam, Singer & Talbot cars & vans, built from 1950 until the end of production in the 1970s. With model-by-model descriptions and detailed technical information, this is an invaluable Rootes resource.

Lotus Europa - Colin Chapman’s mid-engined masterpiece

Lotus Europa - Colin Chapman’s mid-engined masterpiece PDF Author: Matthew Vale
Publisher: Veloce Publishing Ltd
ISBN: 1787118916
Category : Transportation
Languages : en
Pages : 160

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Book Description
The Lotus Europa was Colin Chapman and Lotus’s first mid-engined road car, and was produced from 1966 through to 1975. Originally designed to slot into the Lotus range below the Elan as a low cost replacement for the Lotus 7, the Europa eventually sat alongside the Elan and Plus 2 as a comparable sports car in its own right. Starting with the design philosophy behind the development of the Europa, this book provides detailed technical descriptions of all the major versions of the model, starting with the Renault-powered Series 1 through to the Lotus Twin Cam powered Special. It looks at the cars on the road, and the racing Type 47 derived from the road cars which competed in the small capacity Group 6 class, as well as featuring in historic racing today. With owners’ impressions and interviews with ex-Lotus employees, the book provides a valuable insight into owning, running, and racing these iconic cars.

The book of the Lamborghini Murciélago

The book of the Lamborghini Murciélago PDF Author: Thillainathan Pathmanathan
Publisher: Veloce Publishing Ltd
ISBN: 1787118126
Category : Transportation
Languages : en
Pages : 160

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Book Description
The wedge-shaped V12 Lamborghini flagships were always spectacular – in shape, sound and performance.The Murciélago was an evolution of the Countach and the Diablo, and was as iconic in its time as its illustrious predecessors were in theirs. This book examines the Murcielago in detail, while casting a look back through Lamborghini’s troubled history, to understand how the Murciélago came into being. Ferrucio Lamborghini, Patrick Minram, Megatech, Chrysler, and finally VW-Audi, all played their part in the birth of this modern classic. The book touches on the people and organisations involved in the production of this iconic car, before examining each of the model variants, and discusses the joys and tribulations of ownership.

The Secrets of Successful Public Relations and Image-Making

The Secrets of Successful Public Relations and Image-Making PDF Author: Tony Greener
Publisher: Elsevier
ISBN: 1483103730
Category : Business & Economics
Languages : en
Pages : 208

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Book Description
The Secrets of Successful Public Relations and Image-Making discusses several methods for effective public promotion. The book is comprised of 10 chapters that deal with the various aspects of image-making. The text first discusses what public relations is; who needs it; and what its applications are in different industries. The succeeding chapters cover the methods, technology, and concerns in an image promotion campaign, which include persuasion techniques, media promotions and events, and sponsorship. The book also tackles the importance of internal relation to public relations. The last chapter provides a guide in starting up a promotion campaign. The book will be of use to public relations practitioners and business owners who need an overview of the elements involved in public relations.

Design

Design PDF Author:
Publisher:
ISBN:
Category : Design, Industrial
Languages : en
Pages :

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Autocar

Autocar PDF Author:
Publisher:
ISBN:
Category : Automobiles
Languages : en
Pages : 1164

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Successful Market Segmentation

Successful Market Segmentation PDF Author: Vijay Rego
Publisher: OrangeBooks Publication
ISBN:
Category : Business & Economics
Languages : en
Pages : 320

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Book Description
India is a diverse country with consumers who are demanding and aspirational. The business environment is complex and intensely competitive. Being a successful manager today requires deep market knowledge and a sound grasp of concepts and techniques with which to develop and execute successful strategies. This book is designed to equip readers with updated knowledge and advanced tools and techniques to create effective strategies to win customers. The concepts are explained lucidly and illustrated with several live case studies and teaches a step-by-step method of the process of developing market segments and executing effective strategies.