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Author: Warren Liu
Publisher: Wiley
ISBN: 9780470823842
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
Ranked #5 in INSEAD’s Top Ten Knowledge Articles for Q2 2009 This book examines the major contributing factors which catapulted KFC to the top of the Chinese restaurant service industry in less than two decades. It focuses on KFC China's competitive differentiators, and how they jelled in support of a coherent business strategy, and of each other. The successful execution of KFC China's business strategy has since been rewarded with an unlikely industry leadership position in growth, profitability, market share, and brand recognition in the world's fastest growing economy.
Author: Warren Liu
Publisher: Wiley
ISBN: 9780470823842
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
Ranked #5 in INSEAD’s Top Ten Knowledge Articles for Q2 2009 This book examines the major contributing factors which catapulted KFC to the top of the Chinese restaurant service industry in less than two decades. It focuses on KFC China's competitive differentiators, and how they jelled in support of a coherent business strategy, and of each other. The successful execution of KFC China's business strategy has since been rewarded with an unlikely industry leadership position in growth, profitability, market share, and brand recognition in the world's fastest growing economy.
Author: Allen J. Morrison
Publisher:
ISBN:
Category : Corporations, Foreign
Languages : en
Pages : 16
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Book Description
Author: Dilip Mutum
Publisher: Springer Science & Business Media
ISBN: 3642368611
Category : Business & Economics
Languages : en
Pages : 167
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Book Description
Despite the fact that experts acknowledge the importance of the emerging markets, there is a dearth of real case studies specially focussed on marketing issues. This case study book addresses that need. It is also important and timely in providing a framework for instructors and researchers (both academic and industry) to understand the dynamics occurring in emerging markets. This book is composed of long and short real cases with varying complexity in different sectors including airlines, hotel, fashion, etc. These will cover issues which are unique to the emerging markets (including the BRIC countries) to understand the dynamics occurring in these countries. With its case studies, collection of questions, and real-life marketing examples, this book offers unique benefits to marketing students and educators across the world. A must-have for every marketing course module.
![The World Is Flat [Further Updated and Expanded; Release 3.0] PDF](https://books.google.com/books/content/images/frontcover/-mv_ryTuvo0C?fife=w80-h100)
Author: Thomas L. Friedman
Publisher: Macmillan
ISBN: 9780374292782
Category : Computers
Languages : en
Pages : 682
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Book Description
Explores globalization, its opportunities for individual empowerment, its achievements at lifting millions out of poverty, and its drawbacks--environmental, social, and political.
Author: Shaun Rein
Publisher: John Wiley & Sons
ISBN: 1118239946
Category : Business & Economics
Languages : en
Pages : 192
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Book Description
As China evolves, so does the global marketplace—all the way down to the consumer The End of Cheap China is a detailed look at the rise of China, and how it will affect the global marketplace. A thorough exploration of the changes taking place in the Chinese economy, the book explains how much of the Western consumerist culture is built on the back of cheap Chinese factory labor, and warns that the era is coming to a close. Readers will learn why the cheap labor pool is beginning to dry up, what that means for the rest of the world, and how businesses will have to adapt to stay afloat. This updated second edition includes new statistics, the latest news on the Chinese economy, and additional case studies that illustrate the ways in which China has developed—into a brand-new potential market. China's social, political, and economic evolution will affect the entire world. Rising incomes are building pressure on the global commodities market, inflation is only just beginning, and consumers are experiencing sticker shock as cheap labor is becoming harder to find. The End of Cheap China explains the factors driving these changes, the impact that can be expected, and the opportunities that constitute a major silver lining for businesses panicking about the coming paradigm shift. Readers will: Discover the eight mega-trends changing China, and how far the ripples will spread Learn how rising costs in China will dramatically affect the American way of life Examine the rise of Chinese consumption, and the friction it engenders Consider the changes businesses must make to remain profitable in a changing world The global marketplace is evolving, and it's up to businesses to keep pace with the changes. The End of Cheap China provides a roadmap for navigating these changes, helping businesses lead the charge toward a more affluent global economy.
Author: Warren Liu
Publisher: Trombly International
ISBN: 9780615373065
Category : Business & Economics
Languages : en
Pages : 294
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Book Description
China Key Success Factors by Warren LiuWhat do you need to succeed as a business in booming China? Since China started to open its doors in 1979 for foreign investments many companies, large and small, have entered the world's fastest growing economy. Some had success, some failed, others just did not do as well as their competitors.In his groundbreaking book, Warren Liu analyses very precisely eight industries and identifies what factors were key to their success in China.His book, praised by leading China business experts, identifies the changes in demographics, its natural resources, government and culture in a highly structured way. Warren Liu takes the chaotic process of getting access to the country, finding local partners, customers and resources and distills it into eleven key success factors. In a thorough analysis of China's economic past, he draws lessons for the future: what does it take to be successful as a business in China?The book ananyzes the China track records of many major global players, including GE, IBM, Unilever, Procter&Gamble, KFC, McDonalds, Coca-Cola and many others who entered the China business battlefields.Key Success Factors covers the automobile industry, home appliances, PC industry. mobile phone industry, carbonated beverages, household and personal care, hypermarket and fast food. In an earlier best-seller, Warren Liu described "KFC in China, a recipe for success."Warren Liu has translated his extensive business experience in China and a passion for teaching into lecturing at select MBA programs within Greater China. His expertise includes best practices and pitfalls for Western companies entering or conducting business in China, China's business, cultural, social, historic and political context, China's economic reform and its domestic, regional and global impact, and the contrasts between Chinese and Western values and business practices.Published by Trombly InternationalPO Box 295, Amherst, MA U.S.A.www.tromblyinternational.comforChina Speakers BureauISBN x978-0-615-37306-5
Author: Jeffrrey Alan Towson
Publisher:
ISBN: 9780991445028
Category : China
Languages : en
Pages : 123
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Book Description
"One hour with this book will make you an expert on business in China." - Dick Gephardt, Majority-Minority Leader, U.S. House of Representatives, 1989-2002 "Without question, the best 60 minutes you will spend on China." - Jonathan Anderson, Emerging Markets Advisors This is the China book for everyone - whether an expert or novice. It can be read in an hour and gives you most of what you need to know about China business today - and its increasing impact on the rest of the world. This "speed-read" book is the distilled knowledge of two Peking University business professors with over 30 years of experience on the ground in China and the emerging markets. According to authors Jeffrey Towson and Jonathan Woetzel, "if we had the undivided attention of someone from Ohio, Brighton or Lima for just one hour, this little book is what we would say." Author Jonathan Woetzel is a senior partner of McKinsey & Company. He opened McKinsey's Shanghai location in 1995 and has been resident since then. He currently the global leader of its Cities Special Initiative and the Asia-based Director of the McKinsey Global Institute. He has led many of the Firm's most significant projects in China including the first major international listing of a Chinese company and the development of the economic plans for the cities of Shanghai, Wuhan, Shenzhen, Xian and Harbin among others. He co-chairs the Urban China Initiative along with Tsinghua University and Columbia University to catalyze the next stage of China's urbanization. Author Jeffrey Towson is a private equity investor, professor and best-selling author. His area of expertise is developing economy investing and cross-border strategies - primarily US-China deals in healthcare and consumer products. He was previously Head of Direct Investments for Middle East North Africa and Asia Pacific for Prince Alwaleed, nicknamed by Time magazine the "Arabian Warren Buffett" and arguably the world's first private global investor.
Author: Jun Jing
Publisher: Stanford University Press
ISBN: 9780804731348
Category : Social Science
Languages : en
Pages : 300
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Book Description
This book focuses on how the transformation of the food habits of Chinese children—involving snack foods, soft drinks, and fast foods from such Western outlets as McDonald's and Kentucky Fried Chicken—has changed the intimate relationship of childhood, parenthood, and family life.
Author: James K. Yuann
Publisher: World Scientific
ISBN: 981281440X
Category : Business & Economics
Languages : en
Pages : 309
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Book Description
The Beijing Olympics in 2008 marks the beginning of an era of new business opportunities in China for 1.3 billion Chinese and the rest of the world. For investors, marketers, and businesspeople who want to understand the new drivers and business chances of the Chinese economy, Supertrends of Future China is the definitive guidebook. The authors OCo two experts with decades of experience in Asia and both corporate and entrepreneurial track records OCo introduce readers to China''s ten supertrends: Value-adding and Innovating, Urbanizing and Servicing, Consuming and Aspiring, Inter-networking and e-Commercializing, Affluencing and Greening. These supertrends form the foundations of the best opportunities in the manufacturing, service, lifestyle, e-Commerce, telecommunications, finance, and environment industries during China''s Olympic Decade.This complete book of new China opportunities presents the latest information and analysis from a positive and objective angle, focusing on the potential for business success rather than finger-pointing and fear-mongering. Written by businesspeople for businesspeople, it is an essential book for anybody doing business, investing, or working in China. It will also appeal to general readers interested in China''s social, economic, and environmental development.
Author: Hongmei Li
Publisher: John Wiley & Sons
ISBN: 1509511148
Category : Social Science
Languages : en
Pages : 280
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Book Description
This book provides a comprehensive analysis of Chinese advertising as an industry, a discourse and profession in China’s search for modernity and cultural globalization. It compares and contrasts the advertising practices of Chinese advertising agencies and foreign advertising agencies, and Chinese brands and foreign brands, with a particular focus on the newest digital advertising practices in the post WTO era. Based on extensive interviews, participant observation, and a critical analysis of secondary data, Li offers an engaging analysis of the transformation of Chinese advertising in the past three decades in Post-Mao China. Drawing upon theories of political economy, media, and cultural studies, her analysis offers most significant insights in advertising and consumer culture as well as the economic, social, political, and cultural transformations in China. The book is essential for students and scholars of communication, media, cultural studies and international business, and all those interested in cultural globalization and China.
