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Author: Nickianne Moody
Publisher: Routledge
ISBN: 1351924672
Category : Literary Criticism
Languages : en
Pages : 317
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Book Description
How do books attract their readers? This collection takes a closer look at book covers and their role in promoting sales and shaping readers' responses. Judging a Book by Its Cover brings together leading scholars, many with experience in the publishing industry, who examine the marketing of popular fiction across the twentieth century and beyond. Using case studies, and grounding their discussions historically and methodologically, the contributors address key themes in contemporary media, literary, publishing, and business studies related to globalisation, the correlation between text and image, identity politics, and reader reception. Topics include book covers and the internet bookstore; the links between books, the music industry, and film; literary prizes and the selling of books; subcultures and sales of young adult fiction; the cover as a signifier of literary value; and the marketing of ethnicity and lesbian pulp fiction. This exciting collection opens a new field of enquiry for scholars of book history, literature, media and communication studies, marketing, and cultural studies.
Author: Nickianne Moody
Publisher: Routledge
ISBN: 1351924672
Category : Literary Criticism
Languages : en
Pages : 317
Get Book
Book Description
How do books attract their readers? This collection takes a closer look at book covers and their role in promoting sales and shaping readers' responses. Judging a Book by Its Cover brings together leading scholars, many with experience in the publishing industry, who examine the marketing of popular fiction across the twentieth century and beyond. Using case studies, and grounding their discussions historically and methodologically, the contributors address key themes in contemporary media, literary, publishing, and business studies related to globalisation, the correlation between text and image, identity politics, and reader reception. Topics include book covers and the internet bookstore; the links between books, the music industry, and film; literary prizes and the selling of books; subcultures and sales of young adult fiction; the cover as a signifier of literary value; and the marketing of ethnicity and lesbian pulp fiction. This exciting collection opens a new field of enquiry for scholars of book history, literature, media and communication studies, marketing, and cultural studies.
Author: Mercedes Lackey
Publisher: Astra Publishing House
ISBN: 1101497386
Category : Fiction
Languages : en
Pages : 248
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Book Description
Follows the adventures of Talia as she travels the land as a Herald of Valdemar in the second book in the classic epic fantasy Arrows trilogy Talia could scarcely believe that she had finally earned the rank of full Herald. Yet though this seemed like the fulfillment of all her dreams, it also meant she would face trials far greater than those she had previously survived. For now Talia must ride forth to patrol the kingdom of Valdemar, dispending Herald's justice throughout the land. But in this realm beset by dangerous unrest, enforcing her rulings would require all the courage and skill Talia could command—for if she misused her own special powers, both she and Valdemar would pay the price!
Author: Peggy Grande
Publisher: Hachette Books
ISBN: 031639646X
Category : Biography & Autobiography
Languages : en
Pages : 272
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Book Description
"Peggy Grande's memoir is the book to read on Ronald Reagan's post-presidential years.... Among the most unique and touching [books] ever done on the man... Wonderful."--The American Spectator In The President Will See You Now, devoted Reagan insider Peggy Grande shares behind-the-scenes stories, intimate moments, and insights into one of America's most beloved presidents. Grande, who started in the Office of Ronald Reagan as a college student and earned her way into a coveted role as the president's Executive Assistant, offers an unparalleled perspective on the post-presidency of a political icon. Grande's stories and never-before-seen photos show a unique, private side to a public figure and leader who reshaped conservatism, ushered in an era of prosperity, and helped spur the end of the Cold War. Grande reveals what day-to-day life was like in Reagan's California office, including the former president's relationship with the First Lady and his interactions with friends, world leaders, and everyday Americans. Grande recalls how Reagan kept a vigorous schedule for years after he left the White House, his robust engagement with others, and ongoing political advocacy. Despite his eventual Alzheimer's diagnosis, Grande shows how Ronald Reagan remained true to core beliefs, his gentlemanly kindness, and his undying hope for his country. Today the Reagan legacy looms over American politics more than ever. Grande reminds readers why: When Ronald Reagan was president, we not only loved ourselves but also loved America, and the American values he represented: faith, optimism, and patriotism.
Author: Mercedes Lackey
Publisher: Astra Publishing House
ISBN: 1101141751
Category : Fiction
Languages : en
Pages : 436
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Book Description
As Storm Breaking opens, the western allies, led by Karal, Karsite Sunpriest and delegate to the Valdemaran Court, and the Adepts Firesong and An'desha, have traveled deep into the Dorisha Plains to locate the ancient ruins of the Tower of Urtho, Mage of Silence, creator of the gryphons. Legend has it that below the Tower, deeply buried beneath the plains, is Urtho's Vault, hidden stronghold of some of the most powerful magical weapons ever devised - weapons that Urtho himself felt were too dangerous to use. With the help of the Shin'a'in plainsmen, they have successfully excavated this ancient arsenal, and risked their lives triggering one of these antique but potent tools of death to unleash a monstrous burst of mage-energy. With this explosion of magical power, Karal, Firesong, and their companions have temporarily counteracted the ever-increasing waves of the mage storms. But they know that this desperate action will not save them - they have bought themselves precious time, but are still far from a permanent solution. They know now that the mage storms are an "echo" through time of the prehistoric Cataclysm which destroyed Urtho's Tower, created the vast and barren Dorisha Plains, and permanently warped their world more than two thousand years ago. And they also know that if they don't find a way to banish these magical vibrations they will culminate in another Cataclysm - this time destroying their world for good. But the Vault is not the only thing buried for centuries below the Dorisha Plains, and camped in the ruins of what once was the workplace of the most ingenious mage their world has ever known, the desperate allies soon come to realize that their solution may lie beneath the dust at their feet. The saving of their world just might be accomplished by the work of a man who has been dead for millennia!
Author: Shlomo Benartzi
Publisher: Penguin
ISBN: 0698194306
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
A leading behavioral economist reveals the tools that will improve our decision making on screens Office workers spend the majority of their waking hours staring at screens. Unfortunately, few of us are aware of the visual biases and behavioral patterns that influence our thinking when we’re on our laptops, iPads, smartphones, or smartwatches. The sheer volume of information and choices available online, combined with the ease of tapping "buy," often make for poor decision making on screens. In The Smarter Screen, behavioral economist Shlomo Benartzi reveals a tool kit of interventions for the digital age. Using engaging reader exercises and provocative case studies, Benartzi shows how digital designs can influence our decision making on screens in all sorts of surprising ways. For example: • You’re more likely to add bacon to your pizza if you order online. • If you read this book on a screen, you’re less likely to remember its content. • You might buy an item just because it’s located in a screen hot spot, even if better options are available. • If you shop using a touch screen, you’ll probably overvalue the product you’re considering. • You’re more likely to remember a factoid like this one if it’s displayed in an ugly, difficult-to-read font. Drawing on the latest research on digital nudging, Benartzi reveals how we can create an online world that helps us think better, not worse.
Author: Marquis de Sade
Publisher: Penguin
ISBN: 0143039016
Category : Philosophy
Languages : en
Pages : 193
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Book Description
Philosophy in the Bedroom accounts the lascivious education of a privileged young lady at the dawn of womanhood. For more than seventy years, Penguin has been the leading publisher of classic literature in the English-speaking world. With more than 1,700 titles, Penguin Classics represents a global bookshelf of the best works throughout history and across genres and disciplines. Readers trust the series to provide authoritative texts enhanced by introductions and notes by distinguished scholars and contemporary authors, as well as up-to-date translations by award-winning translators.
Author: Joshua Duntley
Publisher: Oxford University Press
ISBN: 9780199717156
Category : Psychology
Languages : en
Pages : 328
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Book Description
The field of forensic psychology explores the intersection of psychology and the law. The purpose of this book is to examine topics in the field using the powerful, multidisciplinary, conceptually integrated approach that the natural sciences have embraced for decades with great success. Darwin's theory of evolution by natural selection is the meta-theoretical framework that unifies the field of biology. It unites research and understanding of the development, control, and organization of behavior. The study of humans, which includes all of the social sciences, is part of the field of biology. Darwin's theory provides a powerful meta-theoretical framework that can unify and energize forensic psychology, just as it has the biological sciences. Evolutionary processes undoubtedly shaped physiological characteristics to help solve problems of survival and reproduction. The lungs, for example, with their vast surface area and moist membranes are marvelous adaptions for extracting oxygen and releasing carbon dioxide. Natural selection is the only known process capable of shaping complex functional mechanisms. Just as it shaped physiological adaptations with specific problem-solving functions, it also shaped our thoughts and emotions to guide behaviors toward solving recurrent problems of survival and reproduction. With this logic, we can use knowledge of ancestral problems to guide our understanding of how the mind works. Evolutionary Forensic Psychology is a necessary step toward a unified and complete understanding of psychology and the law. It recognizes that crimes such as murder, non-lethal violence, rape, and theft are manifestations of evolutionarily recurrent selection when they gave individuals an advantage in competition for resources. Each of the chapters that comprise this volume has been selected to provide the first unified examination of important research contributions and future directions of Evolutionary Forensic Psychology.
Author: Ina Saltz
Publisher: Rockport Publishers
ISBN: 1631596489
Category : Design
Languages : en
Pages : 208
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Book Description
Typography Essentials: 100 Design Principles for Working with Type is a practical, hands-on resource that distills and organizes the many complex issues surrounding the effective use of typography. An essential reference for designers since 2009, Typography Essentials is now completely refreshed with updated text, new graphics and photos, and a whole new look. Divided into four sections—The Letter, The Word, The Paragraph, and The Page—the text is concise, compact, and easy to reference. Each of the 100 principles, which cover all practical aspects of designing with type, has an explanation and inspiring visual examples drawn from international books, magazines, posters, and more. Typography Essentials is for designers of every medium in which type plays a major role, and is organized and designed to make the process enjoyable and entertaining, as well as instructional.
Author: Denise Fleck
Publisher:
ISBN: 9781457537684
Category : Juvenile Fiction
Languages : en
Pages : 24
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Book Description
Awarded the Maxwell Medallion and Voted "Best Children's Book" by the Dog Writers Association of America. Mary-Alice and her friends like pretty clothes and hanging with the in-crowd, but when she requests a puppy for her birthday, her parents decide the fluffy one with the pink bow in the pet store window may not be the best choice. Instead, Mary-Alice ends up at the local Animal Shelter where she not only saves the life of a loving older dog, but learns that once you look beyond the plain cover of things, you can be treated to the true joys that lie underneath! Looking beyond the cover is truly canine in that dogs do not judge others based on their income, beauty or status. They live in the moment, rejoicing in every kindness they are shown. Humans, young and not-so-young, can learn pawmazing lessons from our four-legged friends when they Don't Judge a Book by its Cover
Author: Alex Lickerman
Publisher: Health Communications, Inc.
ISBN: 0757316425
Category : Body, Mind & Spirit
Languages : en
Pages : 290
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Book Description
Legions of self-help authors rightly urge personal development as the key to happiness, but they typically fail to focus on its most important objective: hardiness. Though that which doesn't kill us can make us stronger, as Nietzsche tells us, few authors today offer any insight into just how to springboard from adversity to strength. It doesn't just happen automatically, and it takes practice. New scientific research suggests that resilience isn't something with which only a fortunate few of us have been born, but rather something we can all take specific action to develop. To build strength out of adversity, we need a catalyst. What we need, according to Dr. Alex Lickerman, is wisdom—wisdom that adversity has the potential to teach us. Lickerman's underlying premise is that our ability to control what happens to us in life may be limited, but we have the ability to establish a life-state to surmount the suffering life brings us. The Undefeated Mind distills the wisdom we need to create true resilience into nine core principles, including: --A new definition of victory and its relevance to happiness --The concept of the changing of poison into medicine --A way to view prayer as a vow we make to ourselves. --A method of setting expectations that enhances our ability to endure disappointment and minimizes the likelihood of quitting --An approach to taking personal responsibility and moral action that enhances resilience --A process to managing pain—both physical and emotional—that enables us to push through obstacles that might otherwise prevent us from attaining out goals --A method of leveraging our relationships with others that helps us manifest our strongest selves Through stories of patients who have used these principles to overcome suffering caused by unemployment, unwanted weight gain, addiction, rejection, chronic pain, retirement, illness, loss, and even death, Dr. Lickerman shows how we too can make these principles function within our own lives, enabling us to develop for ourselves the resilience we need to achieve indestructible happiness. At its core, The Undefeated Mind urges us to stop hoping for easy lives and focus instead on cultivating the inner strength we need to enjoy the difficult lives we all have.
