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Author: John Thomasen
Publisher: John's Marketing Gems
ISBN: 0972016376
Category : Business & Economics
Languages : en
Pages : 47
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Book Description
John’s Marketing Gems is the remarkable culmination of John Thomasen’s career as a master marketer at some of the top companies in the world. Having worked at companies including eBay, TiVo, and Fujitsu, as well as various tech startups, Thomasen has acquired marketing insights that few others ever have. Now it is time to share that knowledge with the world. John’s Marketing Gems is filled with 25 priceless gems: Gem #1: Pay the Customer, Not the Media Company Gem #2: Incentives Work Gem #3: Tell Me a Story Gem #4: The Truth about Testing Gem #5: What is Marketing? Gem #6: Give Me the Features Gem #7: ROI is Almost Meaningless Gem #8: I Hate Surveys Gem #9: I Love Surveys Gem #10: Cause a Riot Gem #11: Find Your Position Gem #12: Swarm Them Gem #13: Keep Loyalty Programs Simple Gem #14: Outsource Everything Gem #15: How I Tripled Sales at a Major Computer Company Gem #16: Understand the Situation Gem #17: How I Helped Revitalize TiVo Gem #18: Are Brands Important? Gem #19: People Remember Images Gem #20: Understand Your Margins Gem #21: Leverage the Knowledge of Others Gem #22: Limit Choices Gem #23: The Value of a Customer Gem #24: The 3 Ms of Viral Marketing Gem #25: Learn from Vitamin Water Industry media have shown praise for John’s Marketing Gems and John’s Online Marketing Gems. “Remarkable! The most inspiring marketing advice in years.” -- The San Francisco Chronicle “John Thomasen has done it. He has put together what can only be described as a classic.” -- Ivey Business Journal “Brilliant book. Thomasen provides plenty of useful examples. ” -- Buzzfeed
Author: John Thomasen
Publisher: John's Marketing Gems
ISBN: 0972016376
Category : Business & Economics
Languages : en
Pages : 47
Get Book
Book Description
John’s Marketing Gems is the remarkable culmination of John Thomasen’s career as a master marketer at some of the top companies in the world. Having worked at companies including eBay, TiVo, and Fujitsu, as well as various tech startups, Thomasen has acquired marketing insights that few others ever have. Now it is time to share that knowledge with the world. John’s Marketing Gems is filled with 25 priceless gems: Gem #1: Pay the Customer, Not the Media Company Gem #2: Incentives Work Gem #3: Tell Me a Story Gem #4: The Truth about Testing Gem #5: What is Marketing? Gem #6: Give Me the Features Gem #7: ROI is Almost Meaningless Gem #8: I Hate Surveys Gem #9: I Love Surveys Gem #10: Cause a Riot Gem #11: Find Your Position Gem #12: Swarm Them Gem #13: Keep Loyalty Programs Simple Gem #14: Outsource Everything Gem #15: How I Tripled Sales at a Major Computer Company Gem #16: Understand the Situation Gem #17: How I Helped Revitalize TiVo Gem #18: Are Brands Important? Gem #19: People Remember Images Gem #20: Understand Your Margins Gem #21: Leverage the Knowledge of Others Gem #22: Limit Choices Gem #23: The Value of a Customer Gem #24: The 3 Ms of Viral Marketing Gem #25: Learn from Vitamin Water Industry media have shown praise for John’s Marketing Gems and John’s Online Marketing Gems. “Remarkable! The most inspiring marketing advice in years.” -- The San Francisco Chronicle “John Thomasen has done it. He has put together what can only be described as a classic.” -- Ivey Business Journal “Brilliant book. Thomasen provides plenty of useful examples. ” -- Buzzfeed
Author: John Thomasen
Publisher: John's Marketing Gems
ISBN: 0972016384
Category : Business & Economics
Languages : en
Pages : 51
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Book Description
John’s Online Marketing Gems is the remarkable culmination of John Thomasen’s career as a master marketer at some of the top companies in the world. Having worked at companies including eBay, TiVo, and Fujitsu, as well as various tech startups, Thomasen has acquired marketing insights that few others ever have. Now it is time to share that knowledge with the world. John’s Online Marketing Gems is filled with 25 priceless gems: Gem #1: My Best SEO Idea Ever Gem #2: Sweepstakes Work Gem #3: Does Email Matter? Gem #4: How I Increased Mobile User Acquisition 2147% Gem #5: Design Matters Gem #6: Retargeting Gem #7: The Real Psychology of Viral Marketing Gem #8: Alternative Keywords for Search Gem #9: Hack Your Growth Gem #10: The Great SEM Lab Gem #11: Reward Yourself Gem #12: Don’t Stress Over CPM, CPC, and CPA Gem #13: How Not to do Content Marketing Gem #14: How to do Content Marketing Gem #15: Inside Out Gem #16: How I Tripled Traffic for No Extra Cost Gem #17: Dramatic Visuals Gem #18: Stopping Power Gem #19: Acronyms Gem #20: Affiliate Marketing Gem #21: The 20% Rule of Social Media Marketing Gem #22: Is There a Point? Gem #23: Focus Gem #24: Start Near the Finish Line Gem #25: Involve Everyone in Marketing Industry media have shown praise for John’s Marketing Gems and John’s Online Marketing Gems. “Remarkable! The most inspiring marketing advice in years.” -- The San Francisco Chronicle “John Thomasen has done it. He has put together what can only be described as a classic.” -- Ivey Business Journal “Brilliant book. Thomasen provides plenty of useful examples. ” -- Buzzfeed
Author: John Barnes
Publisher: Springer Science & Business Media
ISBN: 3642050921
Category : Mathematics
Languages : en
Pages : 317
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Book Description
Based on a series of lectures for adult students, this lively and entertaining book proves that, far from being a dusty, dull subject, geometry is in fact full of beauty and fascination. The author's infectious enthusiasm is put to use in explaining many of the key concepts in the field, starting with the Golden Number and taking the reader on a geometrical journey via Shapes and Solids, through the Fourth Dimension, finishing up with Einstein's Theories of Relativity. Aimed at a general readership, the text makes accessible complex subjects such as Chaos and Fractals. It includes a wealth of the author's own illustrations and features appendices on related topics. Equally suitable as a gift for a youngster or as a nostalgic journey back into the world of mathematics for older readers, John Barnes' book is the perfect antidote for anyone whose maths lessons at school are a source of painful memories. Where once geometry was a source of confusion and frustration, Barnes brings enlightenment and entertainment.
Author:
Publisher:
ISBN:
Category : Agricultural experiment stations
Languages : en
Pages : 608
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Book Description
Author: Anna M. Miller
Publisher:
ISBN: 9780945005162
Category : Antiques & Collectibles
Languages : en
Pages : 271
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Book Description
A standard reference work for lapidaries, gem collectors, buyers, prospectors, miners, jewelers and appraisers. Offers an analysis of factors involved in the evaluation of gems, both tough and cut.
Author: John William Lloyd
Publisher:
ISBN:
Category : Muskmelon industry
Languages : en
Pages : 30
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Book Description
Author: Albert Nash Hume
Publisher:
ISBN:
Category : Corn
Languages : en
Pages : 684
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Book Description
Author: John Sinkankas
Publisher:
ISBN:
Category : Gem cutting
Languages : en
Pages : 346
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Book Description
Author: Al Ries
Publisher: McGraw Hill Professional
ISBN: 9780071371124
Category : Business & Economics
Languages : en
Pages : 228
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Book Description
"A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon."Newsweek "Revolutionary! Surprising!"Business Week "Chock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read."USA Today
Author: Anna M. Miller
Publisher: Springer Science & Business Media
ISBN: 1468414046
Category : Science
Languages : en
Pages : 205
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Book Description
Only a few years ago, if you needed an appraisal of The revolution in the personal property appraisals gems and jewelry for any reason, you asked your local field (of which jewelry is a part) is a little more than a jeweler, who hastily scribbled a one-line handwritten decade old. There now exist uniform standards and note. He or she usually performed the appraisal for procedures for personal property appraisers, classes free, and did so with reluctance, accommodating you in valuation techniques, and degree programs in the only because as a customer you held the promise of a valuation sciences. future sale. The price your jeweler may have assigned Professional jewelry appraisers are on the edge of to the jewelry was granted without the least regard a new vocation. Banks, insurance companies, and for market research, legalities, or ethics. In most in governmental agencies have all helped bring about stances, the estimate was no more than a properly the changes and contribute to the birth of the profes completed sales receipt. sion; they have realized that they can demand and Gemologists were usually pushed into the role of get high standards of performance and integrity from appraiser by their jeweler employers, who were eager jewelry appraisers, as they can from appraisers of real to gain an advantage over their competitors by adver property.
