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Japanese Consumer Dynamics

Japanese Consumer Dynamics PDF Author: P. Haghirian
Publisher: Springer
ISBN: 023030222X
Category : Business & Economics
Languages : en
Pages : 244

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Book Description
Today Japan is still the second largest and most important consumer market in the world. This book discusses the development of Japanese consumerism, particularities of Japanese consumer behaviour and consumer rights, new consumer groups and emerging trend in the Japanese market.