Introduction to Business Research Methods PDF Download
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Author: S. Shajahan
Publisher: Jaico Publishing House
ISBN: 8184950330
Category : Business & Economics
Languages : en
Pages : 196
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Book Description
Introduction To Business Research Methods discusses a new philosophy in corporate research – one that has the potential to radically transform the company that adopts the principles and practices it advocates. This research philosophy requires a lot of fundamental changes, such as the way in which the company has conducted its business till date and it must be ready to change the product and services according to what customers want, rather than what the company has been offering. The book delves into the background of current practices of business research, the relevance of corporate research in the modern business scenario. Key Features — Substantial coverage of various forms of univariate and multivariate analysis, research designs, testing of hypothesis and Internet-based services — Coverage of research issues/Internet applications throughout the book
Author: S. Shajahan
Publisher: Jaico Publishing House
ISBN: 8184950330
Category : Business & Economics
Languages : en
Pages : 196
Get Book
Book Description
Introduction To Business Research Methods discusses a new philosophy in corporate research – one that has the potential to radically transform the company that adopts the principles and practices it advocates. This research philosophy requires a lot of fundamental changes, such as the way in which the company has conducted its business till date and it must be ready to change the product and services according to what customers want, rather than what the company has been offering. The book delves into the background of current practices of business research, the relevance of corporate research in the modern business scenario. Key Features — Substantial coverage of various forms of univariate and multivariate analysis, research designs, testing of hypothesis and Internet-based services — Coverage of research issues/Internet applications throughout the book
Author: Dr Sue Greener
Publisher: Bookboon
ISBN: 8776814211
Category : Business
Languages : en
Pages : 110
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Book Description
Author: David Crowther
Publisher: Routledge
ISBN: 0750689536
Category : Business & Economics
Languages : en
Pages : 302
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Book Description
Offering guidance on a wide variety of research management topics, this text provides an overview of the entire field, identifying the key issues that students need to be aware of when carrying out research.
Author: Alan Bryman
Publisher: Oxford University Press, USA
ISBN: 0199284989
Category : Business & Economics
Languages : en
Pages : 822
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Book Description
An adaptation of 'Social Research Methods' by Alan Bryman, this volume provides a comprehensive introduction to the area of business research methods. It gives students an assessment of the contexts within which different methods may be used and how they should be implemented.
Author: Donald R. Cooper
Publisher: Irwin/McGraw-Hill
ISBN: 9780072498707
Category : Industrial management
Languages : en
Pages : 857
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Book Description
Cooper and Schindler's Business Research Methods offers students and instructors thorough coverage of business research topics backed by solid theory. The authors are successful marketing research consultants and that is evident in the rich and realistic case studies found in the text. Managerial decision making is the underlying theme, topics and applications are presented and organized in a manner that allow students to thoroughly understand business research topics and functions. Consequently, the structure of the text encourages and supports completion of an in-depth business research project during the semester.
Author: David Crowther
Publisher: Routledge
ISBN: 1136368612
Category : Business & Economics
Languages : en
Pages : 304
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Book Description
This is the ideal companion for those needing guidance when carrying out a research project in a management or a business-related subject. The text is succinct and concise, written with modular courses in mind for the reader to quickly gain an overall perspective of the fundamental areas and identify the key points that need to be addressed. This clear and practical book also covers the requirements of more general areas of business research and consultancy. New to this edition is a chapter devoted to the analysis of qualitative data - an area many students find they want to focus on. A new accompanying student website also gives practical guidance on some of the problems students face: assistance with writing a research proposal; the structure of a dissertation; collecting data - how much is enough; citing references; links to other resources. Dissertations and projects form an integral part of many MBA and degree programmes and this text is invaluable when tackling this area for the first time. The authors approach the research task in a step-by-step manner, covering areas such as data collection, observational methods, and data analysis.
Author: S Sreejesh
Publisher: Springer Science & Business Media
ISBN: 3319005391
Category : Business & Economics
Languages : en
Pages : 291
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Book Description
Since research is best learned by doing, this book emphasizes a hands-on, do-it yourself approach. The readers have many opportunities to see how business researches affect and support management decision. The book used a case study approach for all the chapters with interactive videos. The book gave emphasis to quantitative data analysis using a software program, IBM SPSS 20.0. The data analysis chapters illustrate in detail each step in running the software programs. The software programs files are provided for all data sets: outputs, demonstration movies, and screen captures are on the Website. This book provides students most extensive help available to learn quantitative data analysis using SPSS. Thus, the authors prepared this textbook and all the additional materials to help the students to understand the functional principles of business research and how to apply them in real-life situations.
Author: Robert B Burns
Publisher: SAGE Publications Limited
ISBN:
Category : Education
Languages : en
Pages : 634
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Book Description
This fourth edition of Introduction to Research Methods is a practical guide to the main quantitative and qualitative research methods in statistics. Burns demystifies complex theories and methodologies, minimising mathematical notation.'
Author: Päivi Eriksson
Publisher: SAGE
ISBN: 1446259595
Category : Business & Economics
Languages : en
Pages : 354
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Book Description
`Comprehensive, current and compelling, a winning combination for any research student or practitioner interested in increasing his/her knowledge about qualitative methods as they apply to business research' - The Qualitative Report Covering all the major qualitative approaches in business studies (including case study research, ethnography, narrative inquiry, discourse analysis, grounded theory and action research), this practical how-to guide shows how qualitative methods are used within management, marketing, organizational studies and accounting. Within each approach, the authors consider crucial issues such as framing the research, generating research questions, getting access, collecting empirical materials, reporting the results and evaluating the research. Original case studies drawn from around the world are included throughout to demonstrate the practical applications of the methods discussed.
Author: Bora Pajo
Publisher: SAGE Publications
ISBN: 148338697X
Category : Social Science
Languages : en
Pages : 503
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Book Description
Introduction to Research Methods: A Hands-On Approach makes learning research methods easy for students by giving them activities they can experience and do on their own. With clear, simple, and even humorous prose, this text offers students a straightforward introduction to an exciting new world of social science and behavioral research. Rather than making research seem intimidating, author Bora Pajo shows students how research can be an easy, ongoing conversation on topics that matter in their lives. Each chapter includes real research examples that illustrate specific topics that the chapter covers, guides that help students explore actual research challenges in more depth, and ethical considerations relating to specific chapter topics. 3 Reasons Why You’ll Want to Read This Book 1. Conducting research can be fun when you see it in terms that relate to your everyday life. 2. Knowing how to do research will open many doors for you in your career. It will open your mind to new ideas on what you might pursue in the future (e.g., becoming an entrepreneur, opening your own nongovernmental organization, or running your own health clinic), and give you an extra analytic skill to brag about in your job interviews. 3. Understanding research will make you an educated consumer. You will be able to evaluate the information before you and determine what to accept and what to reject. Truth be told, understanding research will save you money in the short and long term*. *From Chapter 1 of Introduction to Research Methods: A Hands-On Approach
