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Internet Marketing-Profits That Lie Hidden in Your Website

Internet Marketing-Profits That Lie Hidden in Your Website PDF Author: Lance Jepsen
Publisher:
ISBN: 9781432729547
Category : Business & Economics
Languages : en
Pages : 184

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Book Description
Direct Web Sales Start with Good Web Design Many small business owners believe all that is needed for good website design is to hire a graphic artist to produce an "online brochure" for the company. That's fine, if you have no intention of using your website to generate actual sales. If your purpose is to make a direct sale through your website, it is crucial that you understand what good website design really is. In Internet Marketing: Profits That Lie Hidden in Your Website, you'll discover how to design a direct sales website, how to write profitable sales copy, how to optimize your website for the major search engines-such as Yahoo, Google, MSN, and AOL Search-and how to use Google Adwords to your advantage. You don't need flash animations or fancy graphics to have a good website. Good design is all about focusing your marketing message exactly as you want it, and presenting it in such a way that when your customers do arrive, they'll be ready to buy.