International Business Handbook (RLE International Business) PDF Download
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Author: V.H. Kirpalani
Publisher: Routledge
ISBN: 1135127220
Category : Business & Economics
Languages : en
Pages : 690
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Book Description
The focus of the book is understanding international influences that affect international business, and relevant aspects of the world environment. These aspects are economic, physical, sociocultural, political, legal and technological and include the cultures of foreign business organizations. Each chapter is written by an expert in the field who has been involved in international business in that area. The purpose of each chapter is to enable effective performance in the international business arena. An integrated system view of the country or region and how managers can obtain success in that area is provided. Global in its coverage this book provides information on global trends, different regions and their consumer cultures and business customs, as well as methods of entry and global strategies.
Author: V.H. Kirpalani
Publisher: Routledge
ISBN: 1135127220
Category : Business & Economics
Languages : en
Pages : 690
Get Book
Book Description
The focus of the book is understanding international influences that affect international business, and relevant aspects of the world environment. These aspects are economic, physical, sociocultural, political, legal and technological and include the cultures of foreign business organizations. Each chapter is written by an expert in the field who has been involved in international business in that area. The purpose of each chapter is to enable effective performance in the international business arena. An integrated system view of the country or region and how managers can obtain success in that area is provided. Global in its coverage this book provides information on global trends, different regions and their consumer cultures and business customs, as well as methods of entry and global strategies.
Author: Colin Gilligan
Publisher: Routledge
ISBN: 1135133867
Category : Business & Economics
Languages : en
Pages : 330
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Book Description
This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context. It discusses the firm’s strategic position: how it is orientated at present to take advantage of international marketing opportunities and how its strategy is developing. It: Stresses the wide differences between different overseas markets and the importance of handling sensitively particular local features. Examines the need to structure the whole business organisation in the right way and make international marketing effective Discusses the importance of communication and control Throughout case studies are used to highlight particular issues.
Author: John H Dunning
Publisher: Routledge
ISBN: 1135134073
Category : Business & Economics
Languages : en
Pages : 364
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Book Description
The book focuses on the major environmental implications stemming from the growth of the multinational enterprise in a multiple currency world; the international transfer of technology; industrial relations and labour utilization in foreign-owned firms in the UK; multinational companies and trade union interests; foreign direct investment, the balance of payments and trade flows; the multinational enterprise and developing countries; government policy alternatives and the problem of international sharing and a case study of a multinational enterprise in Europe. A survey of the background to the multinational enterprise and concluding summaries ensure that this book is one of the most widely embracing volumes available on the subject.
Author: MARK CASSON
Publisher: Routledge
ISBN: 1135134294
Category : Business & Economics
Languages : en
Pages : 284
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Book Description
This book integrates the work of economists, management scientists and business historians. It applies the related concepts of transaction costs, internalisation, corporate strategy and market structure to explain the historical process of corporate growth in the international economy. Each chapter is written by a scholar who has specialized in a particular aspect of the growth of international business.
Author: Peter Enderwick
Publisher: Routledge
ISBN: 113513393X
Category : Business & Economics
Languages : en
Pages : 306
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Book Description
This book presents a world survey of multinational firms in the key parts of the service sector. The service sector has grown greatly in importance in recent years in many countries of the world. Many of the key parts of the service sector that are growing most rapidly are dominated by large multinational firms and this has important implications for the future shape of the world economy and for closer economic integration between countries. In addition, the particular style and operations of multinational firms in one sector can provide useful lessons for multinational enterprise in other sectors. The book examines the operations and the style of the firms considered and explores how they dominate their sectors. It charts how the firms have developed, discusses the critical issues facing them; and suggests how present trends may continue in the future.
Author: John H Dunning
Publisher: Routledge
ISBN: 1135134146
Category : Business & Economics
Languages : en
Pages : 4
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Book Description
The growth and impact of the multinational enterprise (MNE) in the post war period is one of the most important phenomena of our time. This volume, originally published in 1981 provides a comprehensive and detailed review of both the theoretical and policy issues at a time when the subject had reached a watershed, after the controversies of the 1970s. The book provides a balanced discussion of major themes such as the development of modern theories of international production; the impact of the MNE on the nation-state and the structure of the international market; the response of governments and the appropriate framework for policy measures; and the historical context and likely future of the MNE.
Author: Christopher A Bartlett
Publisher: Routledge
ISBN: 113513491X
Category : Business & Economics
Languages : en
Pages : 373
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Book Description
This volume assesses the situation for multinationals at the beginning of the 1990s, bringing together contributions from academics recognized as world leaders in the field and from practitioners with wide experience in international management. Drawing on perspectives from Europe, the USA and Japan, the contributors outline the shape of the global firm of the future. They focus squarely on the development of the corporation as a whole, rather than on the narrow management of individual foreign subsidiaries, and they also explore the specific implications for areas such as strategic planning systems, financial management, information systems and R & D management.
Author: Peter Killing
Publisher: Routledge
ISBN: 1135133727
Category : Business & Economics
Languages : en
Pages : 154
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Book Description
Although published thirty years ago this book accurately predicted that joint-ventures would become an increasingly prominent feature on the corporate landscape. This book, based on the experience of managers in both successful and unsuccessful joint ventures has been written expressly to help managers improve the performance of their joint ventures. It discusses the area of joint venture design and management including the management of ventures between corporations and government bodies.
Author: Thomas Aitken
Publisher: Routledge
ISBN: 1135134987
Category : Business & Economics
Languages : en
Pages : 175
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Book Description
The growth and proliferation of multinational companies has both imposed new responsibilities on and offered new opportunities to, the men who represent them around the world. This book dissects the functional responsibilities of the manager abroad in the light of his relationships with the home office and with his local environment, and explores the consequences of various types of relationships. The discussion is a practical one drawing heavily on a wealth of experience and actual case studies.
Author: Vishnu H. Kirpalani
Publisher:
ISBN: 9780415630092
Category :
Languages : en
Pages : 667
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Book Description
