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Author: Michael E. Smith
Publisher: Kogan Page Publishers
ISBN: 1398601012
Category : Business & Economics
Languages : en
Pages : 233
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Book Description
While many consumers profess a desire to help end climate change by engaging in more sustainable behaviors, consumer behavior experts note the "say-do" gap between expressed intention and behavior. How do we explain this? What, if anything, can consumers be encouraged to do to close this gap and purchase sustainable products and services? Inspiring Green Consumer Choices explains the factors that underlie the discrepancy between consumers' expressed preferences and their incongruous behavior in the marketplace. Drawing from advances in neuroscience, behavioral economics and experimental psychology, the author reveals how marketplace behavior is not always rational. Instead it is frequently the product of mental shortcuts, triggered by situational cues and colored by implicit emotional responses. In making purchasing decisions, routine consumer behavior is governed less by intention than by mental habits and unconscious response biases. These tendencies are difficult (but not impossible) to change. Inspiring Green Consumer Choices outlines how techniques such as psychological framing, design of choice architectures and pricing strategy can be used to disrupt habits and promote sustainable behavior. The author also addresses the role that legislative policy and changing social norms can play in accelerating and sustaining behavior change. Illustrated with case studies and filled with best practices, Inspiring Green Consumer Choices helps marketers understand how consumers make purchase decisions in order to shift consumption choices towards a more sustainable future.
Author: Michael E. Smith
Publisher: Kogan Page Publishers
ISBN: 1398601012
Category : Business & Economics
Languages : en
Pages : 233
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Book Description
While many consumers profess a desire to help end climate change by engaging in more sustainable behaviors, consumer behavior experts note the "say-do" gap between expressed intention and behavior. How do we explain this? What, if anything, can consumers be encouraged to do to close this gap and purchase sustainable products and services? Inspiring Green Consumer Choices explains the factors that underlie the discrepancy between consumers' expressed preferences and their incongruous behavior in the marketplace. Drawing from advances in neuroscience, behavioral economics and experimental psychology, the author reveals how marketplace behavior is not always rational. Instead it is frequently the product of mental shortcuts, triggered by situational cues and colored by implicit emotional responses. In making purchasing decisions, routine consumer behavior is governed less by intention than by mental habits and unconscious response biases. These tendencies are difficult (but not impossible) to change. Inspiring Green Consumer Choices outlines how techniques such as psychological framing, design of choice architectures and pricing strategy can be used to disrupt habits and promote sustainable behavior. The author also addresses the role that legislative policy and changing social norms can play in accelerating and sustaining behavior change. Illustrated with case studies and filled with best practices, Inspiring Green Consumer Choices helps marketers understand how consumers make purchase decisions in order to shift consumption choices towards a more sustainable future.
Author: Michael E. Smith
Publisher: Kogan Page
ISBN: 9781398601000
Category :
Languages : en
Pages : 256
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Book Description
Shape the consumer's mindset using insights from neuroscience to trigger purchasing behavior that maps to their intention to buy sustainable products and services.
Author: Andreas Rasche
Publisher: Cambridge University Press
ISBN: 1009121081
Category : Business & Economics
Languages : en
Pages : 667
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Book Description
This introductory textbook explores key issues and recent discussions within the field of corporate sustainability and social responsibility, through theoretical and practical perspectives. Written by an international team of experts, the chapters introduce the actors and corporate processes that shape firms' management of environmental, social and governance (ESG) issues. Spanning strategy, communication, changing regulation and governance, the book grapples with critical issues such as anti-corruption, labour rights and climate change, balancing incisive critique with suggestions for meaningful change. This analysis, supported by study questions and further learning resources in each chapter, equips students to tackle sustainability challenges effectively in their future work. A regularly updated companion website provides adaptable lecture slides and case studies with discussion questions for instructors. This is an essential text for undergraduate and postgraduate courses on corporate sustainability, CSR and business ethics, and is also relevant to political science, international relations and communications.
Author: Petra Molthan-Hill
Publisher: Taylor & Francis
ISBN: 1000901920
Category : Business & Economics
Languages : en
Pages : 410
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Book Description
Sustainable Management: A Complete Guide for Faculty and Students is both a textbook for students, as well as a teaching guide for educators. With a full introduction to sustainable management, the book covers a wide range of subject areas relevant to business and management students. It enables faculty to incorporate sustainability and climate solutions into their modules, and is also very accessible for self-directed studies. This third edition features fully updated chapters on how to integrate the Sustainable Development Goals into key disciplines in business, including economics, operations, marketing, HR, strategy, and financial reporting. We also cover topics such as corporate peacemaking, greenhouse gas management and crowdsourcing. The book offers a new chapter on how to integrate climate solutions and climate change mitigation education into business and management schools, as well as many ideas in each chapter on how to do so. The chapter on employability and sustainability was fully redesigned adding new resources, which can be used in any educational establishment. Educators in business schools and trainers in organisations will find short readymade seminars/workshops and a wide array of learning resources supported by a companion website.
Author: Kira Gould
Publisher: Ecotone Publishing
ISBN: 9780974903378
Category : Architecture and energy conservation
Languages : en
Pages : 264
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Book Description
Exploring a variety of topics ranging from communities to buildings to product design, this book explains how the sustainable design field is influenced by women and women's ways of working. It explains the often overlooked roles women have played as key catalysts in sustainability.
Author: Sigmund A. Wagner
Publisher: Psychology Press
ISBN: 9780415316194
Category : Business & Economics
Languages : en
Pages : 308
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Book Description
Through the study of green, environmentally friendly consumers, this book incorporates original, groundbreaking anthropological and cognitive research to examine basic aspects of the workings of the human mind.
Author: Franck Cochoy
Publisher: Taylor & Francis
ISBN: 1317299353
Category : Business & Economics
Languages : en
Pages : 254
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Book Description
Contemporary consumer society is increasingly saturated by digital technology, and the devices that deliver this are increasingly transforming consumption patterns. Social media, smartphones, mobile apps and digital retailing merge with traditional consumption spheres, supported by digital devices which further encourage consumers to communicate and influence other consumers to consume. Through a wide range of empirical studies which analyse the impact of digital devices, this volume explores the digitization of consumption and shows how consumer culture and consumption practices are fundamentally intertwined and mediated by digital devices. Exploring the development of new consumer cultures, leading international scholars from sociology, marketing and ethnology examine the effects on practices of consumption and marketing, through topics including big data, digital traces, streaming services, wearables, and social media’s impact on ethical consumption. Digitalizing Consumption makes an important contribution to practice-based approaches to consumption, particularly the use of market devices in consumers’ everyday consumer life, and will be of interest to scholars of marketing, cultural studies, consumer research, organization and management.
Author: Mark Starik
Publisher: Edward Elgar Publishing
ISBN: 1802202455
Category : Business & Economics
Languages : en
Pages : 339
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Book Description
The Handbook of Multi-Level Climate Actions emphasizes the need for significant climate action by every capable person on the planet at multiple levels of human experience and society. This includes individuals/households, formal and informal groups, organizations/communities, from local to global, and all levels of businesses, governments, and nonprofit organizations. It highlights the many ways that our species can meet the climate crisis and how entities at every level of human experience are, could be, and should be developing and implementing climate solutions, including those advancing energy efficiency, renewable energy utilization, and nature’s ability to sequester carbon.
Author: Daniel Thomas Cook
Publisher: John Wiley & Sons
ISBN: 0470672846
Category : Social Science
Languages : en
Pages : 630
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Book Description
With entries detailing key concepts, persons, and approaches, The Wiley Blackwell Encyclopedia of Consumption and Consumer Studies provides definitive coverage of a field that has grown dramatically in scope and popularity around the world over the last two decades. Includes over 200 A-Z entries varying in length from 500 to 5,000 words, with a list of suggested readings for each entry and cross-references, as well as a lexicon by category, and a timeline Brings together the latest research and theories in the field from international contributors across a range of disciplines, from sociology, cultural studies, and advertising to anthropology, business, and consumer behavior Available online with interactive cross-referencing links and powerful searching capabilities within the work and across Wiley’s comprehensive online reference collection or as a single volume in print www.consumptionandconsumerstudies.com
Author: Green Matters
Publisher: Rock Point
ISBN: 0760368392
Category : House & Home
Languages : en
Pages : 163
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Book Description
Do you aspire to live a green or zero-waste life, but just don’t know where to begin? Green Living is here to guide you to an eco-friendly lifestyle through approachable, easy-to-implement strategies. Authored by the successful GreenMatters.com website, which is dedicated to making news and topics across sustainability and innovation accessible to everyone, this indispensable resource is packed with suggestions and ideas to implement sustainable living in all areas of your life and home. You’ll be inspired to dive deeper into green living and feel empowered by your choice to help the environment and create a healthier household. Learn not just the “why” of going green, but the “how,” with quick-and-easy tips to substitute unsustainable and unhealthy products with greener options. Each chapter has Seed, Sprout, and Tree steps to help meet you where you’re at and develop your green practices in a way that works with your lifestyle. With additional micro-actions and tips throughout as well as definitions for commonly used green terminology, this book is for people just getting started or those looking to learn more eco-friendly hacks. Save money (and the planet) with easy steps like switching to single-use alternatives like reusable straws and cloth shopping totes. Also, find resources to help you get creative and reuse materials you already have for a new purpose, from DIY pet toys to home decor, minimizing what you buy and preventing materials from going into the landfill. Other topics covered: Recycling and composting Eco-friendly cleaning Minimalist organizing Green beauty Sustainable fashion This comprehensive guide to green will take a permanent place on your bookshelf as you return to it again and again on your journey to sustainability.
