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Author: Jim Taylor
Publisher: John Wiley & Sons
ISBN: 0470094524
Category : Business & Economics
Languages : en
Pages : 322
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Book Description
Five years ago the world of agency communications turned upside down. Ogilvy introduced 360 degree thinking, Unilever formulated their ABC process, TBWA developed their Disruptive philosophy, and total communications planning was born. Now, total communications planning is being increasingly demanded by clients. The question is no longer where does the future lie, but how does an agency get there as quickly as possible? This book sets out to define the structure of tomorrow's agencies by interviewing the leading lights of the industry today. Jim Taylor, himself an experienced practitioner of Total Communications Planning, identifies common issues and themes to offer a set of likely scenarios for The Agencies of the Future.
Author: Jim Taylor
Publisher: John Wiley & Sons
ISBN: 0470094524
Category : Business & Economics
Languages : en
Pages : 322
Get Book
Book Description
Five years ago the world of agency communications turned upside down. Ogilvy introduced 360 degree thinking, Unilever formulated their ABC process, TBWA developed their Disruptive philosophy, and total communications planning was born. Now, total communications planning is being increasingly demanded by clients. The question is no longer where does the future lie, but how does an agency get there as quickly as possible? This book sets out to define the structure of tomorrow's agencies by interviewing the leading lights of the industry today. Jim Taylor, himself an experienced practitioner of Total Communications Planning, identifies common issues and themes to offer a set of likely scenarios for The Agencies of the Future.
Author: Matthew Brenden Wood
Publisher: Nomad Press
ISBN: 161930662X
Category : Young Adult Nonfiction
Languages : en
Pages : 188
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Book Description
On July 20th, 1969, Neil Armstrong landed gently on the lunar surface and became the first person to set foot on another world. People around the world stopped what they were doing to crowd around television sets and radios to witness one of the greatest achievements in human history—a man walking on the moon. How did we get there? Why haven’t we gone back? In The Space Race: How the Cold War Put Humans on the Moon, kids ages 12 to 15 explore the race to the moon against the chilling backdrop of the Cold War. The Space Race was the period during and after the Cold War when America and the Soviet Union participated in a fierce competition to see which country could beat the other into space. It was a time of bitterness, fear, and secrecy, but it was also a moment in history when two countries directed resources toward pushing themselves to reach goals that were once thought unattainable. Would we have succeeded as far as we did without the competition to be first? While Neil Armstrong will be remembered as the first person to set foot on the moon, the people and events behind this accomplishment populate a fascinating tale of politics, science, technology, and teamwork that resulted in what might be the greatest accomplishment of the twentieth century. In The Space Race, middle school students explore this history of science and discover the political, social, and economic factors that led to incredible achievements in space, including the launch of Sputnik, the launch of Explorer I, and eventually, the landing of Apollo 11 on the moon, where Neil Armstrong took those famous first steps. Middle school students will meet some of the tens of thousands of engineers and scientists that worked for years to create the technology needed to send humans to the moon and return them safely to Earth. By showing space events against the backdrop of the turmoil back on Earth, readers understand that scientific achievement doesn't happen in a vacuum, even when it happens in space! A wealth of links to primary sources makes this an interactive learning experience while science-minded STEAM activities link the historical and scientific material. Throughout the fun facts, cool photos, and investigative projects, kids are encouraged to explore creative and critical thinking and problem-solving strategies. The Space Race is one book in a set of four that explore great events of the twentieth century. Other titles in this set include Globalization: Why We Care About Faraway Events; The Vietnam War; and World War II: From the Rise of the Nazi Party to the Dropping of the Atomic Bomb.
Author: James Clay Moltz
Publisher: Columbia University Press
ISBN: 0231527578
Category : Political Science
Languages : en
Pages : 289
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Book Description
In contrast to the close cooperation practiced among European states, space relations among Asian states have become increasingly tense. If current trends continue, the Asian civilian space competition could become a military race. To better understand these emerging dynamics, James Clay Moltz conducts the first in-depth policy analysis of Asia's fourteen leading space programs, concentrating especially on developments in China, Japan, India, and South Korea. Moltz isolates the domestic motivations driving Asia's space actors, revisiting critical events such as China's 2007 antisatellite weapons test and manned flights, Japan's successful Kaguya lunar mission and Kibo module for the International Space Station (ISS), India's Chandrayaan lunar mission, and South Korea's astronaut visit to the ISS, along with plans to establish independent space-launch capability. He investigates these nations' divergent space goals and their tendency to focus on national solutions and self-reliance rather than regionwide cooperation and multilateral initiatives. He concludes with recommendations for improved intra-Asian space cooperation and regional conflict prevention. Moltz also considers America's efforts to engage Asia's space programs in joint activities and the prospects for future U.S. space leadership. He extends his analysis to the relationship between space programs and economic development in Australia, Indonesia, Malaysia, North Korea, Pakistan, the Philippines, Singapore, Taiwan, Thailand, and Vietnam, making this a key text for international relations and Asian studies scholars.
Author: Von Hardesty
Publisher: National Geographic Books
ISBN: 1426202091
Category : History
Languages : en
Pages : 306
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Book Description
When Neil Armstrong and Buzz Aldrin walked on the moon in 1969, they personified an almost unimaginable feat—the incredibly complex task of sending humans safely to another celestial body. This extraordinary odyssey, which grew from the rivalry between the United States and the Soviet Union during the Cold War, was galvanized by the Sputnik launch in 1957. To mark the fiftieth anniversary of Sputnik, National Geographic recaptures this gripping moment in the human experience with a lively and compelling new account. Written by Smithsonian curator Von Hardesty and researcher Gene Eisman, Epic Rivalry tells the story from both the American and the Russian points of view, and shows how each space-faring nation played a vital role in stimulating the work of the other. Scores of rare, unpublished, and powerful photographs recall the urgency and technical creativity of both nations' efforts. The authors recreate in vivid detail the "parallel universes" of the two space exploration programs, with visionaries Wernher von Braun and Sergei Korolev and political leaders John F. Kennedy and Nikita Khrushchev at the epicenters. The conflict between countries, and the tense drama of their independent progress, unfolds in vivid prose. Approaching its subject from a uniquely balanced perspective, this important new narrative chronicles the epic race to the moon and back as it has never been told before—and captures the interest of casual browsers and science, space, and history enthusiasts alike.
Author: Deborah Cadbury
Publisher: Fourth Estate
ISBN: 9780007212996
Category : Technology & Engineering
Languages : en
Pages : 404
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Book Description
From the author of 'The Seven Wonders of the Industrial World' comes the shocking but true story behind the space race -- and the ruthless, brilliant scientists who fuelled it.
Author: Tom McGowen
Publisher: Enslow Publishing, LLC
ISBN: 9780766029101
Category : Juvenile Nonfiction
Languages : en
Pages : 132
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Book Description
"Discusses the United States' role in the space race in the 1960s, including the beginning of NASA, early space exploration, and the first moon landing by American astronauts"--Provided by publisher.
Author: Matt Bille
Publisher: Texas A&M University Press
ISBN: 9781585443741
Category : Science
Languages : en
Pages : 236
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Book Description
Offers an account of the competitive technological and political race between the United States and the Soviet Union and their leaders to launch satellites.
Author: Charles Pappas
Publisher: Rowman & Littlefield
ISBN: 1493038443
Category : History
Languages : en
Pages : 256
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Book Description
On July 20, 1969, Americans had their eyes and ears glued to their TVs and radios. NASA’s successful moon landing left the nation in awe. This moment inspired inventors and engineers across the nation. To celebrate the 50th anniversary of the 1969 moon landing, we share with you 20 patents that were inspired by the space race and how they reshaped the world. Featuring the original patent schematics from the US Patent and Trademark Office, blast off with the inventions inspired by the moon landing including: Memory foam Freeze-dried food Firefighting equipment Emergency "space blankets" DustBusters Cordless tools Protective paint (Used on both the Statue of Liberty, a gigantic Buddha in Hong Kong and the Golden Gate) Cochlear implants LZR Racer swimsuits CMOS image sensors Moon dust as fuel for space travel Carbon nanotubes Pocket calculators Other patents in the book reflect the general surge in space-related inventions in that era: Dispersed space based laser weapon Toy ray guns Flying saucers Propulsion systems Lasers The modem Integrated circuit Astro Lamp (Later called the Lava Lamp)
Author: Ben Hubbard
Publisher:
ISBN: 9781783124114
Category : Astronomy
Languages : en
Pages : 96
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Book Description
Download the free app to bring space exploration to life like no other book. See the Apollo 11 lunar module, the ISS Space Station and the Curiosity Mars rover in close-up 3D, and watch the book come to life when video clips of NASA footage play 'on the page' when viewed through your smartphone or tablet. This richly illustrated, immersive experience tells the awe-inspiring story of space exploration, looking back in time to the first satellites that were sent into orbit and forward to future missions to Mars. Photographic features highlight key spacecraft such as Vostock 1, the International Space Station, the Space Shuttle and the Hubble Space Telescope.
Author: Leonard David
Publisher: National Geographic Books
ISBN: 1426220065
Category : Science
Languages : en
Pages : 260
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Book Description
Veteran space journalist digs into the science and technology--past, present, and future--central to our explorations of Earth's only satellite, the space destination most hotly pursued today. In these rich pages, veteran science journalist Leonard David explores the moon in all its facets, from ancient myth to future "Moon Village" plans. Illustrating his text with maps, graphics, and photographs, David offers inside information about how the United States, allies and competitors, as well as key private corporations like Moon Express and Jeff Bezos's Blue Origin, plan to reach, inhabit, and even harvest the moon in the decades to come. Spurred on by the Google Lunar XPRIZE--$20 million for the first to get to the moon and send images home--the 21st-century space race back to the moon has become more urgent, and more timely, than ever. Accounts of these new strategies are set against past efforts, including stories never before told about the Apollo missions and Cold War plans for military surveillance and missile launches from the moon. Timely and fascinating, this book sheds new light on our constant lunar companion, offering reasons to gaze up and see it in a different way than ever before.
