Innovative Perspectives on Corporate Communication in the Global World PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Innovative Perspectives on Corporate Communication in the Global World PDF full book. Access full book title Innovative Perspectives on Corporate Communication in the Global World by Olvera-Lobo, María Dolores. Download full books in PDF and EPUB format.
Author: Olvera-Lobo, María Dolores
Publisher: IGI Global
ISBN: 179986801X
Category : Business & Economics
Languages : en
Pages : 319
Get Book
Book Description
Today's global markets demand that companies of all sizes look to international markets for potential customers. The successive crises that have taken place in the last decade make the internationalization of companies essential. This situation is further aggravated in the case of SMEs, as surviving only from national markets is becoming increasingly difficult. Indeed, the economic sphere is in constant flux, which demands that companies have a great capacity for adaptation to face the new challenges of an ever more globalized and difficult market. In this context, new forms of business communication are emerging, especially through the web and new technologies. Digital marketing and the dissemination of corporate information have become key processes for the success of companies. It is therefore crucial to research different digital marketing processes and ways of breaking down linguistic and cultural barriers between users from different sociolinguistic contexts. Innovative Perspectives on Corporate Communication in the Global World contains different contributions focused on the description of methods, processes, and tools that can be adopted to achieve corporate internationalization goals. The chapters provide a comprehensive review of the why, what, and how of disseminating corporate information and promoting corporate digital communication into internationalization processes. These strategies can be related to the development of digital tools, the design of new corporate communication strategies, the proposal of new ways of breaking social and linguistic barriers between technology users, or the creation of new methodologies aimed at evaluating the effectiveness of digital marketing strategies. This book is ideal for marketers, managers, executives, entrepreneurs, practitioners, researchers, academicians, and students interested in new corporate communication strategies and their effectiveness.
Author: Olvera-Lobo, María Dolores
Publisher: IGI Global
ISBN: 179986801X
Category : Business & Economics
Languages : en
Pages : 319
Get Book
Book Description
Today's global markets demand that companies of all sizes look to international markets for potential customers. The successive crises that have taken place in the last decade make the internationalization of companies essential. This situation is further aggravated in the case of SMEs, as surviving only from national markets is becoming increasingly difficult. Indeed, the economic sphere is in constant flux, which demands that companies have a great capacity for adaptation to face the new challenges of an ever more globalized and difficult market. In this context, new forms of business communication are emerging, especially through the web and new technologies. Digital marketing and the dissemination of corporate information have become key processes for the success of companies. It is therefore crucial to research different digital marketing processes and ways of breaking down linguistic and cultural barriers between users from different sociolinguistic contexts. Innovative Perspectives on Corporate Communication in the Global World contains different contributions focused on the description of methods, processes, and tools that can be adopted to achieve corporate internationalization goals. The chapters provide a comprehensive review of the why, what, and how of disseminating corporate information and promoting corporate digital communication into internationalization processes. These strategies can be related to the development of digital tools, the design of new corporate communication strategies, the proposal of new ways of breaking social and linguistic barriers between technology users, or the creation of new methodologies aimed at evaluating the effectiveness of digital marketing strategies. This book is ideal for marketers, managers, executives, entrepreneurs, practitioners, researchers, academicians, and students interested in new corporate communication strategies and their effectiveness.
Author: Otto Lerbinger
Publisher: John Wiley & Sons
ISBN: 1119471370
Category : Language Arts & Disciplines
Languages : en
Pages : 360
Get Book
Book Description
Provides an international and management perspective on the field of corporate communication Corporate communication plays an important role in higher-level management to help build and preserve a company’s reputation. This intangible yet valuable asset determines the net worth of a company and affects the success of its operations. Corporate Communication: An International and Management Perspective introduces readers to the broad environment of the modern extended organization and provides an understanding of the globalization process. It describes how economic, political, and cultural features of a country affect company decisions and communication and discusses various communication disciplines and practices that are employed in programs and campaigns. This book addresses the key management issues of sustainability and technology and innovation. It also emphasizes the importance of why corporate communication must be seen as a management function and not restricted to a communication process. Presented in five parts, Corporate Communication offers comprehensive chapters covering: The Domain of Corporate Communication; Strategic Application of Communication Practices; International Perspective; Key Management Issues of Sustainability and Technology; and Corporate Communication Contribution to Management. The foundation of Corporate Communication is public relations but also included is the entire range of communication practices and the contribution to management decision making. Conceptualizes corporate communication as a strategic management function which helps management recognize, adjust to, and construct policy related to global issues Emphasizes the critical role that corporate communication plays in making corporate decisions and behaviors more socially responsible and sustainable Demonstrates how corporate communication draws on public affairs, marketing and social media in its strategic planning Emphasizes the critical importance of relationships to corporations and their effect on reputation Provides numerous examples of cases of global problems and how corporations have responded to them Corporate Communication is intended for upper-level undergraduate and graduate students in schools of communication and schools of business and management who want to extend their competence to the global arena and to combine the various communication practices to design strategic programs and campaigns. Course titles include corporate communication, international public relations, corporate public affairs, global marketing communication, global corporate communication, and social media.
Author: Otto Lerbinger
Publisher: John Wiley & Sons
ISBN: 1119471362
Category : Language Arts & Disciplines
Languages : en
Pages : 360
Get Book
Book Description
Provides an international and management perspective on the field of corporate communication Corporate communication plays an important role in higher-level management to help build and preserve a company’s reputation. This intangible yet valuable asset determines the net worth of a company and affects the success of its operations. Corporate Communication: An International and Management Perspective introduces readers to the broad environment of the modern extended organization and provides an understanding of the globalization process. It describes how economic, political, and cultural features of a country affect company decisions and communication and discusses various communication disciplines and practices that are employed in programs and campaigns. This book addresses the key management issues of sustainability and technology and innovation. It also emphasizes the importance of why corporate communication must be seen as a management function and not restricted to a communication process. Presented in five parts, Corporate Communication offers comprehensive chapters covering: The Domain of Corporate Communication; Strategic Application of Communication Practices; International Perspective; Key Management Issues of Sustainability and Technology; and Corporate Communication Contribution to Management. The foundation of Corporate Communication is public relations but also included is the entire range of communication practices and the contribution to management decision making. Conceptualizes corporate communication as a strategic management function which helps management recognize, adjust to, and construct policy related to global issues Emphasizes the critical role that corporate communication plays in making corporate decisions and behaviors more socially responsible and sustainable Demonstrates how corporate communication draws on public affairs, marketing and social media in its strategic planning Emphasizes the critical importance of relationships to corporations and their effect on reputation Provides numerous examples of cases of global problems and how corporations have responded to them Corporate Communication is intended for upper-level undergraduate and graduate students in schools of communication and schools of business and management who want to extend their competence to the global arena and to combine the various communication practices to design strategic programs and campaigns. Course titles include corporate communication, international public relations, corporate public affairs, global marketing communication, global corporate communication, and social media.
Author: Baporikar, Neeta
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 318
Get Book
Book Description
In business, success hinges not only on individual performance but on the vitality of the broader ecosystem in which a company operates. However, crafting a thriving ecosystem alone is not enough to ensure success. Equally vital is the ability to manage relationships within this ecosystem effectively, harnessing its potential to enhance overall performance. Moreover, startups face the daunting challenge of scalability, a pivotal factor in long-term sustainability. Yet, achieving scalability often proves elusive due to complexities in resource management and ecosystem development. Innovation and Resource Management Strategies for Startups Development is a comprehensive solution to the pressing issues of resource management, ecosystem development, and startup scalability. This unique reference book delves deep into these critical aspects, offering a wealth of ideas, case studies, and best practices alongside thorough theoretical analysis. We recognize the undeniable influence of resource management and ecosystems on startup scalability, and our objective is to enhance understanding in this domain. By examining the powerful concepts that have shaped development policy and dissecting the role of resource management and ecosystem development in current discourse, our book provides the necessary insights to identify inefficiencies and facilitate startup scalability. It goes beyond mere theory, fostering collaborative strategies among resources, ecosystems, and startups on a global scale, ultimately contributing to social and economic development.
Author: Medina-Quintero, Jose Melchor
Publisher: IGI Global
ISBN: 1668465930
Category : Business & Economics
Languages : en
Pages : 404
Get Book
Book Description
A level of decision making is concerned with deciding the organizations objectives, resources, and policies. A significant problem at this decision-making level is predicting the organizations future and its environment as well as matching the organizations characteristics to that environment. This process generally involves technology and knowledge from the market and clients. In the current era, the implementation of marketing information systems supported with AI techniques is crucial to being a unique opportunity to leverage marketing strategies with cutting-edge technologies. Global Perspectives on the Strategic Role of Marketing Information Systems communicates the recent advances in marketing information systems. Covering topics such as digital entrepreneurship, international business, and micro and small enterprises, this premier reference source is a cutting-edge resource for marketers, entrepreneurs, business leaders and managers, IT managers, students and educators of higher education, librarians, researchers, and academicians.
Author: Horton, RaMonda
Publisher: IGI Global
ISBN: 1799871363
Category : Social Science
Languages : en
Pages : 355
Get Book
Book Description
There is very little discussion of socially just approaches to speech-language pathology. Within other fields of clinically-oriented practice, social justice is a topic that has received a great deal of attention within the last few years. Pedagogy for addressing social justice has been developed in other disciplines. The field of communication disorders has failed to move forward and do the same. Discussion of social justice is important given the current sociopolitical climate and landscape that clients carry out in their day-to-day functioning. Speech-language pathologists (SLPs) have an opportunity to engage in practices that help address and alleviate some of the injustices that contribute to educational and health disparities experienced by communities of color. They may do this through the development and application of a socially just orientation of culturally competent practice that fosters changes beyond the individual level. Adapting such a framework makes it possible for SLPs to effectively advocate for and foster equity and inclusion for the individuals and broader communities impacted by SLP services. Critical Perspectives on Social Justice in Speech-Language Pathology addresses the socio-political contexts of how the field of speech-language pathology and service delivery can impact policy and debates related to social justice issues. It explores social position factors and the experiences of marginalized communities to explore how speech-language pathologists deliver services, train and prepare students, and carry out research in communities of color. It covers topic areas including disproportionality in special education, disability rights and ableism, achievement and opportunity gaps, health disparities, and LGBTQ+ rights with a focus on voice, communication, and gender-diverse populations. This book is essential for speech-language pathologists, administrators, practitioners, researchers, academicians, and students interested in how the SLP profession and discipline can contribute to or develop efforts to help address injustices faced by Black, Indigenous, and people of color (BIPOC) communities.
Author: Assoc. Prof. Dr. Filiz Tufan Emini
Publisher: EĞİTİM YAYINEVİ
ISBN: 6258341543
Category : Business & Economics
Languages : en
Pages : 170
Get Book
Book Description
The field of social, human and administrative sciences offers wide opportunities for interdisciplinary studies. This field also has the potential to shape social life with its in-depth and interdisciplinary studies. In this work, there are 9 studies, each from a different discipline.
Author: Rohmani Nur Indah
Publisher: Springer Nature
ISBN: 2384760025
Category : Language Arts & Disciplines
Languages : en
Pages : 693
Get Book
Book Description
This is an open access book. AICoLLiM is the annual conference on the area of language, literature and media. It provides a forum for presenting and discussing the expanding paradigm, latest innovations, results and developments in language, literature and media. The conference provides a forum for lecturers, students, researchers, practitioners and media professionals engaged in research and development to share ideas, interact with others, present their latest works, and strengthen the collaboration among academics, researcher and professionals.
Author: Salmon, Angela K.
Publisher: IGI Global
ISBN: 1668450232
Category : Language Arts & Disciplines
Languages : en
Pages : 533
Get Book
Book Description
The teacher’s role is to create opportunities that intrinsically motivate children to externalize their thoughts. Human beings have multiple means of expression: this is powerful when children have the opportunity to have a real voice. The realities of children’s experiences in their local communities are powerful resources for the language curriculum and help to create an understanding of the value the languages and cultures of children and teachers bring from a multicultural perspective. Thus, teachers can help children develop their cultural and linguistic identities to promote multiculturalism, multilingualism, and translingualism so they can thrive in a complex and changing world. The Handbook of Research on Socio-Cultural and Linguistic Perspectives on Language and Literacy Development approaches language and literacy development from a socio-cultural and linguistic perspective. This book offers global perspectives on language and literacy from international experts working with both children and educators. It offers readers a diversity of voices and experiences of professionals in the field that can inform their teaching and research. Covering topics such as critical literacy, emotional engagement, and multilingual resources, this major reference work is an indispensable resource for administrators and educators of both K-12 and higher education, pre-service teachers, teacher educators, biblio-therapists, librarians, researchers, and academicians.
Author: Luurs, Geoffrey D.
Publisher: IGI Global
ISBN: 1799891267
Category : Language Arts & Disciplines
Languages : en
Pages : 602
Get Book
Book Description
Social norms are valuable because they help us to understand guidelines for appropriate and ethical behavior. However, as part of that process, cultures develop taboo behaviors and topics for group members to avoid. Failure to discuss important topics, such as sex, drug use, or interpersonal violence, can lead to unwanted or unintended negative outcomes. Improving communication about forbidden topics may lead to positive social and health outcomes, but we must first develop the communication and coping skills to handle these difficult conversations. The Handbook of Research on Communication Strategies for Taboo Topics seeks both quantitative and qualitative research to provide empirical evidence of the negative social and health outcomes of avoiding taboo conversations and provides communication and coping strategies for dealing with difficult topics. Covering a range of issues such as grief and forgiveness, this major reference work is ideal for academicians, practitioners, researchers, counselors, sociologists, professionals, instructors, and students.
