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Author: Maria Manuela Cruz-Cunha
Publisher: IGI Global
ISBN: 9781609607654
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
"This book discusses the main issues, challenges, opportunities and solutions related to electronic business adoption with a special focus on SMEs, providing researchers, scholars, and professionals with some of the most advanced research developments, solutions and discussions of E-Business challenges, impacts and opportunities"--Provided by publisher.
Author: Maria Manuela Cruz-Cunha
Publisher: IGI Global
ISBN: 9781609607654
Category : Business & Economics
Languages : en
Pages : 0
Get Book
Book Description
"This book discusses the main issues, challenges, opportunities and solutions related to electronic business adoption with a special focus on SMEs, providing researchers, scholars, and professionals with some of the most advanced research developments, solutions and discussions of E-Business challenges, impacts and opportunities"--Provided by publisher.
Author: Ghorbani, Ali
Publisher: IGI Global
ISBN: 1466648651
Category : Business & Economics
Languages : en
Pages : 357
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Book Description
The growth of new technologies, internet, virtualization, and the globalization of production and consumption has given focus on new marketing strategies in the cyber era. This has shaped a demand for an innovative conceptual framework for the marketing industry. Marketing in the Cyber Era: Strategies and Emerging Trends brings together best practices and innovative approaches for effective marketing in today’s economy. Stressing the importance of structure, strategy, leadership, and marketing in the Cyber Era; this book is a useful tool for upper-level students, researchers, academicians, professionals and practitioners, scientists, and executive managers of marketing in profit and non-profit organizations.
Author: Khosrow-Pour, Mehdi
Publisher: IGI Global
ISBN: 1466681349
Category : Business & Economics
Languages : en
Pages : 263
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Book Description
As financial systems migrate to a pervasive, online environment, business leaders and layman investors alike must adapt to changes in the market brought about by this new age of business. Strategic E-Commerce Systems and Tools for Competing in the Digital Marketplace advances the body of knowledge on electronic business and commerce with an in-depth look at the opportunities and concerns surrounding online business and finance. This cutting-edge reference aids business leaders, financial managers, investors, and consumers looking to build their portfolios and thrive in modern digital business environments.
Author: Politis, Dionysios
Publisher: IGI Global
ISBN: 1522502653
Category : Music
Languages : en
Pages : 291
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Book Description
It is clear that the digital age has fully embraced music production, distribution, and transcendence for a vivid audience that demands more music both in quantity and versatility. However, the evolving world of digital music production faces a calamity of tremendous proportions: the asymmetrically increasing online piracy that devastates radio stations, media channels, producers, composers, and artists, severely threatening the music industry. Digital Tools for Computer Music Production and Distribution presents research-based perspectives and solutions for integrating computational methods for music production, distribution, and access around the world, in addition to challenges facing the music industry in an age of digital access, content sharing, and crime. Highlighting the changing scope of the music industry and the role of the digital age in such transformations, this publication is an essential resource for computer programmers, sound engineers, language and speech experts, legal experts specializing in music piracy and rights management, researchers, and graduate-level students across disciplines.
Author: Amine, Abdelmalek
Publisher: IGI Global
ISBN: 1466647906
Category : Computers
Languages : en
Pages : 330
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Book Description
Recent advances in technologies have created a need for solving security problems in a systematic way. With this in mind, network security technologies have been produced in order to ensure the security of software and communication functionalities at basic, enhanced, and architectural levels. Network Security Technologies: Design and Applications presents theoretical frameworks and the latest research findings in network security technologies while analyzing malicious threats which can compromise network integrity. This book is an essential tool for researchers and professionals interested in improving their understanding of the strategic role of trust at different levels of information and knowledge society.
Author: Cavalcanti, José Carlos
Publisher: IGI Global
ISBN: 1466664703
Category : Computers
Languages : en
Pages : 307
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Book Description
As technology continues to evolve in organizations, it is vital to understand the impact that these advances will have on different aspects of the business environment as well as the opportunity for further improvement. Effects of IT on Enterprise Architecture, Governance, and Growth explores the influence of emerging technology on different viewpoints associated with contemporary enterprise. Emphasizing an interdisciplinary approach to the comprehension of organizational structure and dynamics, this book is an inclusive reference source for enterprise analysts, business managers, and IT managers, as well as upper-level students interested in a new framework for understanding business enterprise in the new digital era.
Author: Nedelea, Alexandru-Mircea
Publisher: IGI Global
ISBN: 1466697628
Category : Business & Economics
Languages : en
Pages : 326
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Book Description
Tourism marketing is a vital tool in promoting the overall health of the global economy by not only bringing necessary revenue to a particular region, but also providing an opportunity for tourists to explore another culture, building tolerance and overall exposure to different ways of life. Strategic Tools and Methods for Promoting Hospitality and Tourism Services provides interdisciplinary perspectives in the areas of global tourism and hospitality. Highlighting cultural boundaries of strategic knowledge management through the use of case studies and theoretical research, as well as the opportunities and challenges of tourism marketing, this publication is an essential reference source for academicians, research scholars, marketing professionals, graduate-level students, and industry professionals interested in international travel and the vacation industry.
Author: Álvaro Rocha
Publisher: Springer
ISBN: 3319777033
Category : Technology & Engineering
Languages : en
Pages : 1204
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Book Description
This book includes a selection of papers from the 2018 World Conference on Information Systems and Technologies (WorldCIST'18), held in Naples, Italy on March27-29, 2018. WorldCIST is a global forum for researchers and practitioners to present and discuss recent results and innovations, current trends, professional experiences and the challenges of modern information systems and technologies research together with their technological development and applications. The main topics covered are: A) Information and Knowledge Management; B) Organizational Models and Information Systems; C) Software and Systems Modeling; D) Software Systems, Architectures, Applications and Tools; E) Multimedia Systems and Applications; F) Computer Networks, Mobility and Pervasive Systems; G) Intelligent and Decision Support Systems; H) Big Data Analytics and Applications; I) Human–Computer Interaction; J) Ethics, Computers & Security; K) Health Informatics; L) Information Technologies in Education; M) Information Technologies in Radiocommunications; N) Technologies for Biomedical Applications.
Author: Hunter, M. Gordon
Publisher: IGI Global
ISBN: 1466687096
Category : Business & Economics
Languages : en
Pages : 306
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Book Description
The small business is an often underestimated asset of both the modern economy and the commercial workforce. Those employed by small businesses make up a large percentage of both the U.S. and Canadian populations, and with the internet and other technologies connecting us like never before, the opportunity is present for even the smallest company to reach a global scale. Strategic Utilization of Information Systems in Small Business explores the possibilities not just in expanding a business, but in assisting a business in meeting its full potential, no matter its size. Including a variety of perspectives on what it means to be a small business and how to bring that business to maturity, this book is an essential reference source for small business owners, managers, and employees, as well as students, researchers, and aspiring entrepreneurs. This publication features chapters on the different aspects of management processes, e-commerce, and e-businesses, including the characteristics of a smart entrepreneur, success vs. failure, longevity, technology adoption, the types of different information systems and how to implement them, data and decision making, theories for investigating small businesses, business strategy, and competitive advantage.
Author: Wu, Mei
Publisher: IGI Global
ISBN: 1466645792
Category : Business & Economics
Languages : en
Pages : 326
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Book Description
Social media and emerging internet technologies have expanded the ideas of marketing approaches. In particular, the phenomenon of the internet in China challenges the common perception of new media environments. Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media presents case studies, textual analysis, media reviews, and in-depth interviews in order to investigate the Chinese “pushing hand” operation from the conceptual perspective of communications and viral marketing. This book is significant to researchers, marketers, and advocates interested in the persuasive influence of social networks.
