Innovations in Services Marketing and Management: Strategies for Emerging Economies PDF Download

Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Innovations in Services Marketing and Management: Strategies for Emerging Economies PDF full book. Access full book title Innovations in Services Marketing and Management: Strategies for Emerging Economies by Goyal, Anita. Download full books in PDF and EPUB format.

Innovations in Services Marketing and Management: Strategies for Emerging Economies

Innovations in Services Marketing and Management: Strategies for Emerging Economies PDF Author: Goyal, Anita
Publisher: IGI Global
ISBN: 1466646721
Category : Business & Economics
Languages : en
Pages : 331

Get Book

Book Description
Modern corporations face a variety of challenges and opportunities in the field of sustainable development. Properly managing assets and maintaining effective relationships with customers are crucial considerations in successful businesses. Innovations in Services Marketing and Management: Strategies for Emerging Economies presents insights into marketing strategies and tactical perspectives in both large and small enterprises. The chapters in this book explore case studies, contemporary research, and theoretical frameworks in effective business management, providing students, academicians, researchers, and managers with the resources and insight necessary to identify key trends in emerging economies and build the next generation of innovative services.