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Author: Finch, David J.
Publisher: IGI Global
ISBN: 1799815404
Category : Sports & Recreation
Languages : en
Pages : 185
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Book Description
The global gaming market, due to numerous technological advancements in social media networking and live-streaming video, has exploded in recent years. However, this newly acquired popularity has left many industry professionals pondering a difficult enigma: How does this affect the professional world? Implications and Impacts of eSports on Business and Society: Emerging Research and Opportunities provides innovative research exploring the immersion of competitive electronic sports and applications within global marketing, business, and society. Featuring coverage on a broad range of topics such as social networking, sponsorship branding, and risk management, this book is ideally designed for sports and entertainment practitioners, communications professionals, marketers, business consultants, researchers, professionals, and students seeking current research on potential business opportunities in the eSports industry.
Author: Finch, David J.
Publisher: IGI Global
ISBN: 1799815404
Category : Sports & Recreation
Languages : en
Pages : 185
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Book Description
The global gaming market, due to numerous technological advancements in social media networking and live-streaming video, has exploded in recent years. However, this newly acquired popularity has left many industry professionals pondering a difficult enigma: How does this affect the professional world? Implications and Impacts of eSports on Business and Society: Emerging Research and Opportunities provides innovative research exploring the immersion of competitive electronic sports and applications within global marketing, business, and society. Featuring coverage on a broad range of topics such as social networking, sponsorship branding, and risk management, this book is ideally designed for sports and entertainment practitioners, communications professionals, marketers, business consultants, researchers, professionals, and students seeking current research on potential business opportunities in the eSports industry.
Author: Andrews, Sharon
Publisher: IGI Global
ISBN: 1799873021
Category : Games & Activities
Languages : en
Pages : 473
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Book Description
Esports have attracted considerable attention over the past few years and become an industry that is projected to continue to increase rapidly. Intersecting with the esports industry are organizations and businesses that develop and support the esports game experience. Included is the entrepreneurial spirit of gamers, who are interested in creating their own career paths through capturing and posting gaming microassists on different public venues that are driven by advertising dollars, invitational competition monetary winnings, and other forms of marketing their expertise for financial gain. All these organizations and industries form satellites of career opportunities as well as opportunities for research and enhanced forward-leaning study. Such career opportunities can be explicitly addressed within the structure of university degree and micro-credential certificate programs, some of which have begun to offer esports-directed degrees, but most of which have not yet moved from esports clubs into a recognition of the business and industry monetization of esports. The Handbook of Research on Pathways and Opportunities Into the Business of Esports addresses the intersection of esports gaming and the business and industry of esports, rather than an exploration of the video games themselves. It is the supporting and intersecting industry driven by esports and the vast opportunities this brings that are the foci of this book. Covering topics including digital learning, esport marketing curriculum, and gaming culture, this text is essential for business professionals, industry analysts, entrepreneurs, managers, coaches, marketers, advertisers, brand managers, university and college administrators, faculty and researchers, students, professors, and academicians.
Author: Annette R. Hofmann
Publisher: Taylor & Francis
ISBN: 1040017282
Category : Games & Activities
Languages : en
Pages : 182
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Book Description
This book offers new, multidisciplinary perspectives on esports, one of the most rapidly growing sectors in the sports and leisure industries. Drawing on sociology, philosophy, education, business, economics, and sports science, this book considers the rise of esports, its impact on sports and society more widely, and the direction of travel for esports in the future. Featuring cutting-edge work from researchers in Europe, North America, and Asia, this book explores definitions of “esport” and “virtual sport,” and the philosophical basis by which we understand movement and embodiment in the context of digital gaming. It considers the health and well-being needs of esports athletes, across physical, mental, and social dimensions, as well as how nutrition and training relate to performance and injury prevention. This book also considers the economics of the esports industry and how the concept of sportification can be used to describe esports’ development, as well as the challenges and debates surrounding gender and representation in esports. A final section of this book looks at esports in education, in schools and universities, and considers the future of esports for a generation of digital natives. This book makes a useful contribution to the growing body of knowledge on esports and should be a thought-provoking read for anybody with an interest in sports studies, gaming, or the impact of technology on wider society.
Author: Ho, Ree C.
Publisher: IGI Global
ISBN: 1799876055
Category : Business & Economics
Languages : en
Pages : 399
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Book Description
Online business has been growing progressively and has become the major business platform within the past two decades. The internet bulldozed the development of new business models and innovations that substantially changed the way businesses run today. This led to a growth of advanced technologies used in online business such as data analytics, machine learning, and artificial intelligence. With higher internet connectivity and the exponential growth of mobile devices, shopping processes and behaviors were significantly affected as people are consistently connected online. Consumers can easily gain helpful product information and retail competitor information in myriad online channels. This led to a profound effect on businesses where they began to invest in new technologies and business practices that aim to align with the effects of globalization. Given the rapid technology advancements, both businesses and customers are presently experiencing an exponential upsurge in the implementation of new business processes and models. Impact of Globalization and Advanced Technologies on Online Business Models explores the ever-changing field of running an online busines and presents the current issues and challenges in online business triggered by global shifts in the online environment and technological changes. The chapters draw from a wide range of technologies used in today’s digital marketplace as well as recent development and empirical researches on online consumer behavior. As such, this book aims to contribute new dimensions in managing advancements in online business triggered by global and technology transformation. This book is ideal for executives, managers, IT consultants, practitioners, researchers, academicians, and students interested in globalization and the new technologies affecting online business models.
Author: Hans Westerbeek
Publisher: Frontiers Media SA
ISBN: 2832526721
Category : Medical
Languages : en
Pages : 114
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Book Description
Author: Lu Zhouxiang
Publisher: Routledge
ISBN: 100058853X
Category : History
Languages : en
Pages : 320
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Book Description
Competitive gaming, or esports – referring to competitive tournaments of video games among both casual gamers and professional players – began in the early 1970s with small competitions like the one held at Stanford University in October 1972, where some 20 researchers and students attended. By 2022 the estimated revenue of the global esports industry is in excess of $947 million, with over 200 million viewers worldwide. Regardless of views held about competitive gaming, esports have become a modern economic and cultural phenomenon. This book studies the full history of competitive gaming from the 1970s to the 2010s against the background of the arrival of the electronic and computer age. It investigates how competitive gaming has grown into a new form of entertainment, a sport-like competition, a lucrative business and a unique cultural sensation. It also explores the role of competitive gaming in the development of the video game industry, making a distinctive contribution to our knowledge and understanding of the history of video games. A History of Competitive Gaming will appeal to all those interested in the business and culture of gaming, as well as those studying modern technological culture.
Author: Kulkarni, Vinay
Publisher: IGI Global
ISBN: 1799801101
Category : Computers
Languages : en
Pages : 364
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Book Description
The five digital forces (mobility and pervasive computing, cloud, big data, artificial intelligence and robotics, and social media) are poised to bring great academic and industrial breakthroughs. All stakeholders want to understand how to best harness these forces to their advantage. While literature exists for understanding each force independently, there is a lack of knowledge on how to utilize all the forces together to realize future enterprises. Advanced Digital Architectures for Model-Driven Adaptive Enterprises is an essential reference source that explores the potential in unifying the five digital forces to achieve increased levels of agility, efficiency, and scale. Featuring coverage on a wide range of topics including socio-technical systems, adaptive architectures, and enterprise modeling, this book is ideally designed for managers, executives, programmers, designers, computer engineers, entrepreneurs, tool builders, digital practitioners, researchers, academicians, ands students at the graduate level.
Author: Lokuge, Sachithra
Publisher: IGI Global
ISBN: 1799857654
Category : Business & Economics
Languages : en
Pages : 337
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Book Description
Though entrepreneurship has been studied for decades, in recent years, the study of “rural entrepreneurship” has emerged as an upcoming subtopic of the area. With the growth and continual ease of utilizing digital technologies to support entrepreneurial activities, these technologies now provide unique opportunities for advancing rural entrepreneurship. Though prior research focused on challenges for IT use in rural areas that specifically investigated investment and management issues, it is important to study all challenges and opportunities involved in this developing area of research. Rural Entrepreneurship and Innovation in the Digital Era is a pivotal reference source that provides vital research on the utilization of digital technologies in rural business ventures. Unlike other references, this book studies the conceptualization process of rural entrepreneurship and innovation with the intention of providing guidelines and support for entrepreneurs. While highlighting topics such as microfinancing, risk management, and rural development, this publication explores innovative practices as well as the methods of IT investment and management. This book is ideally designed for business professionals, entrepreneurs, business researchers, academics, and business students.
Author: Luppicini, Rocci
Publisher: IGI Global
ISBN: 1799818802
Category : Business & Economics
Languages : en
Pages : 368
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Book Description
Business approaches in today’s society have become technologically-driven and highly-applicable within various professional fields. These business practices have transcended traditional boundaries with the implementation of internet technology, making it challenging for professionals outside of the business world to understand these advancements. Interdisciplinary research on business technology is required to better comprehend its innovations. Interdisciplinary Approaches to Digital Transformation and Innovation provides emerging research exploring the complex interconnections of technological business practices within society. This book will explore the practical and theoretical aspects of e-business technology within the fields of engineering, health, and social sciences. Featuring coverage on a broad range of topics such as data monetization, mobile commerce, and digital marketing, this book is ideally designed for researchers, managers, students, engineers, computer scientists, economists, technology designers, information specialists, and administrators seeking current research on the application of e-business technologies within multiple fields.
Author: Sandhu, Kamaljeet
Publisher: IGI Global
ISBN: 1799850161
Category : Business & Economics
Languages : en
Pages : 443
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Book Description
From traditional brick and mortar to new start-ups, businesses are harnessing the power of digital enterprise as a cost-effective model to deliver goods and services online. Digital enterprise strategy is adopted for transforming business, streamlining processes, and making the best use of online technologies to enhance interaction with customers and employees and deliver excellent customer experience in real time. Digital enterprises increasingly need digital workers to establish greater digital skills to bear on every activity and to drive management, strategy, and innovation, which are key for digital enterprise transformation. The Handbook of Research on Management and Strategies for Digital Enterprise Transformation is a crucial reference source that discusses leveraging technology for the customers’, employees’, and suppliers’ benefit, as well as integrating complex processes to management, marketing, production, manufacturing, and financial systems. Combining management, strategy, technology, and digital enterprise topics into one book provides the reader with a holistic understanding of the new developments in these emerging fields. This study will also include key topics of interest on how to address structural changes underway in the local and global business environment for digital enterprise transformation. Featuring research on topics such as e-commerce, organizational learning, and agile management, this book is ideally designed for business professionals, policymakers, researchers, students, and managers.
