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Author: Sanjay Mohapatra
Publisher: Springer Science & Business Media
ISBN: 1461441412
Category : Business & Economics
Languages : en
Pages : 270
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Book Description
E-Commerce Strategy: Text and Cases provides the fundamental literature required for graduate students and practitioners to understand electronic commerce. Each chapter provides clearly designed learning objectives and review questions to highlight the major topics and goals. This book covers many of the new innovations and technologies that have been established for e-commerce site development. Unlike similar books, topics such as e-channel adoption, factors affecting e-commerce adoption, and strategy design are reviewed in greater depth. Additionally, the book examines areas not normally covered like open source, online research, and peer-to-peer systems. E-Commerce Strategy: Text and Cases is divided into two parts. Part 1 examines the evolution of e-commerce, analyzes different sectors such as B2B and m-Commerce, and explores the challenges they face. Case studies of well known companies reinforce the concepts learned to demonstrate both successes and failures in the field. Part 2 deals with developing strategies in e-Commerce and looks at future trends including Web 2.0. Overall, the useful guidelines provided should prove valuable to students and researchers in the field.
Author: Sanjay Mohapatra
Publisher: Springer Science & Business Media
ISBN: 1461441412
Category : Business & Economics
Languages : en
Pages : 270
Get Book
Book Description
E-Commerce Strategy: Text and Cases provides the fundamental literature required for graduate students and practitioners to understand electronic commerce. Each chapter provides clearly designed learning objectives and review questions to highlight the major topics and goals. This book covers many of the new innovations and technologies that have been established for e-commerce site development. Unlike similar books, topics such as e-channel adoption, factors affecting e-commerce adoption, and strategy design are reviewed in greater depth. Additionally, the book examines areas not normally covered like open source, online research, and peer-to-peer systems. E-Commerce Strategy: Text and Cases is divided into two parts. Part 1 examines the evolution of e-commerce, analyzes different sectors such as B2B and m-Commerce, and explores the challenges they face. Case studies of well known companies reinforce the concepts learned to demonstrate both successes and failures in the field. Part 2 deals with developing strategies in e-Commerce and looks at future trends including Web 2.0. Overall, the useful guidelines provided should prove valuable to students and researchers in the field.
Author: Dave Chaffey
Publisher: Pearson Education
ISBN: 9780273707523
Category : Business & Economics
Languages : en
Pages : 700
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Book Description
Aimed at students, this work covers various aspects of e-business - focusing on sales and marketing, as well as detailing procurement, supply chains, and the legal and security considerations. It contains a range of features to help you learn effectively including margin definitions, international case studies, activities and web links.
Author: Gottschalk, Petter
Publisher: IGI Global
ISBN: 1599040069
Category : Business & Economics
Languages : en
Pages : 351
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Book Description
"This book is based on the premise that it is difficult, if not impossible, to manage a modern business or public organization without at least some knowledge of the planning, use, control and benefits of information technology"--Provided by publisher.
Author: Zheng Qin
Publisher: Springer
ISBN: 3642394140
Category : Computers
Languages : en
Pages : 351
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Book Description
E-Commerce Strategy builds awareness and sharpens readers' understanding of the key issues about e-commerce strategies. To link theory of e-commerce strategy with practice in the real world, it brings together theoretical perspectives based on academic research, integrated use of technologies and large amount of cases, especially those of China. With regard to the innovative technical standards and frameworks, it proposes strategic analysis from a technical point of view. The book is intended for postgraduate students in e-commerce and computer science as well as government officials, entrepreneurs and managers. Prof. Zheng Qin is the Director of Software Engineering and Management Research Institute, Tsinghua University, China; Dr. Shundong Li is a Professor at the School of Computer Science, Shaanxi Normal University, China; Dr. Yang Chang and Dr. Fengxiang Li are both Research Assistants at the School of Software, Tsinghua University, China.
Author: Charles H. Trepper
Publisher:
ISBN: 9780735607231
Category : Business enterprises
Languages : en
Pages : 0
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Book Description
In the coming years, digital technology will radically increase the speed at which business is conducted. Ultimately, digital technology will transform three major elements of any business: relationships with customers and business partners (commerce), information flow and relationships among workers within a company (knowledge management), and internal business processes (business operations). "E-commerce Strategies" deals with the first of these elements by providing IT decision-makers with a broad education about the benefits of implementing e-commerce solutions in the enterprise. It also provides case studies of successful e-commerce implementations using Microsoft technologies that offer benefits such as increased productivity, faster order cycles, lower manufacturing costs, and lower total cost of ownership. The book leads the reader through each case study, describes and quantifies its benefits in detail, and provides an evaluation guide to help the reader determine whether the case study and implementation are relevant to his or her own business. It also describes a set of consistent e-commerce business applications and ties them together chapter by chapter. The end of the book describes how these solutions can be woven together into a comprehensive, enterprise-wide system of digital solutions -- what Microsoft calls a Digital Nervous System (DNS).
Author: Tawfik Jelassi
Publisher: Springer Nature
ISBN: 3030489507
Category : Business & Economics
Languages : en
Pages : 793
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Book Description
This is the fourth edition of a unique textbook that provides extensive coverage of the evolution, the current state, and the practice of e-business strategies. It provides a solid introduction to understanding e-business and e-commerce by combining fundamental concepts and application models with practice-based case studies. An ideal classroom companion for business schools, the authors use their extensive knowledge to show how corporate strategy can imbibe and thrive by adopting vibrant e-business frameworks with proper tools. Students will gain a thorough knowledge of developing electronic and mobile commerce strategies and the methods to deal with these issues and challenges.
Author: Huang, Wayne
Publisher: IGI Global
ISBN: 1599045605
Category : Business & Economics
Languages : en
Pages : 456
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Book Description
Explores global m-commerce strategies and technological standards, and provides cases of the subject from a global perspective.
Author: Lee, In
Publisher: IGI Global
ISBN: 1466697881
Category : Computers
Languages : en
Pages : 2375
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Book Description
The convenience of online shopping has driven consumers to turn to the internet to purchase everything from clothing to housewares and even groceries. The ubiquity of online retail stores and availability of hard-to-find products in the digital marketplace has been a catalyst for a heighted interest in research on the best methods, techniques, and strategies for remaining competitive in the era of e-commerce. The Encyclopedia of E-Commerce Development, Implementation, and Management is an authoritative reference source highlighting crucial topics relating to effective business models, managerial strategies, promotional initiatives, development methodologies, and end-user considerations in the online commerce sphere. Emphasizing emerging research on up-and-coming topics such as social commerce, the Internet of Things, online gaming, digital products, and mobile services, this multi-volume encyclopedia is an essential addition to the reference collection of both academic and corporate libraries and caters to the research needs of graduate-level students, researchers, IT developers, and business professionals. .
Author: Robert T. Plant
Publisher: Prentice Hall Professional
ISBN: 9780130198440
Category : Business & Economics
Languages : en
Pages : 402
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Book Description
Drawing on research at more than 40 top e-commerce organizations, he helps you optimize brand, technology, service, market, and development - and answer critical questions."--BOOK JACKET.
Author: Amir Manzoor
Publisher: Amir Manzoor
ISBN: 3843370303
Category : Business & Economics
Languages : en
Pages : 434
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Book Description
The growth of the Internet continues to influence our lives and businesses. Irrespective of their type and size, all firms and organizations are rethinking their strategies and operations. An increasing number of businesses are using e-commerce to gain competitive advantage. However, doing e-commerce is complex and requires understanding a vast array of topics. This book provides coverage of essential topics in E-commerce i.e. technology infrastructure, building blocks of e-commerce, online marketing, online payment systems, online business models, online business environment issues, website usability, e-commerce strategy, mobile commerce, and e-CRM/e-SCM. Compared with available texts on e-commerce, the perspective of this book is global e-commerce. The book is written in simple language, provides up-to-date coverage of material and associated research, and filled with examples to support material presented. This book is useful for undergrad and graduate students, professionals, and anyone looking to gain a solid foundation to continue their learning of dynamic e-commerce environment.
