Variations on Metaphor

Variations on Metaphor PDF Author: Ilaria Rizzato
Publisher: Cambridge Scholars Publishing
ISBN: 1527573761
Category : Language Arts & Disciplines
Languages : en
Pages : 230

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Book Description
Metaphor is a fascinating and, at the same time, complex phenomenon. It can be approached from a multitude of perspectives, and the linguistic realizations of metaphors vary not only across languages, but also across text genres, cultures, and time. This book reflects such complexity and variability by gathering a collection of studies that adopt different theoretical views and explore the actual uses of metaphors in different text types (literary, folkloric, journalistic, and scientific) and languages (Hungarian, Chinese, French, English, Italian, Latin, and Ancient Greek). By providing the reader with a view of metaphor and current metaphor research which is both diversified and coherent, this volume will provide insights for cognitive linguists, scholars involved in metaphor studies, and more generally readers interested in linguistic variation.

Variations on Metaphor

Variations on Metaphor PDF Author: Ilaria Rizzato
Publisher: Cambridge Scholars Publishing
ISBN: 1527573761
Category : Language Arts & Disciplines
Languages : en
Pages : 230

Get Book

Book Description
Metaphor is a fascinating and, at the same time, complex phenomenon. It can be approached from a multitude of perspectives, and the linguistic realizations of metaphors vary not only across languages, but also across text genres, cultures, and time. This book reflects such complexity and variability by gathering a collection of studies that adopt different theoretical views and explore the actual uses of metaphors in different text types (literary, folkloric, journalistic, and scientific) and languages (Hungarian, Chinese, French, English, Italian, Latin, and Ancient Greek). By providing the reader with a view of metaphor and current metaphor research which is both diversified and coherent, this volume will provide insights for cognitive linguists, scholars involved in metaphor studies, and more generally readers interested in linguistic variation.

Researching and Applying Metaphor

Researching and Applying Metaphor PDF Author: Graham Low
Publisher: Cambridge University Press
ISBN: 9780521649643
Category : Foreign Language Study
Languages : en
Pages : 316

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Book Description
This book demonstrates how metaphor needs to be researched using multiple methods of investigation.

Washing the Brain

Washing the Brain PDF Author: Andrew Goatly
Publisher: John Benjamins Publishing
ISBN: 9789027227133
Category : Language Arts & Disciplines
Languages : en
Pages : 464

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Book Description
Contemporary metaphor theory has recently begun to address the relation between metaphor, culture and ideology. In this wide-ranging book, Andrew Goatly, using lexical data from his database Metalude, investigates how conceptual metaphor themes construct our thinking and social behaviour in fields as diverse as architecture, engineering, education, genetics, ecology, economics, politics, industrial time-management, medicine, immigration, race, and sex. He argues that metaphor themes are created not only through the universal body but also through cultural experience, so that an apparently universal metaphor such as event-structure as realized in English grammar is, in fact, culturally relative, compared with e.g. the construal of 'cause and effect' in the Algonquin language Blackfoot. Moreover, event-structure as a model is both scientifically reactionary and, as the basis for technological mega-projects, has proved environmentally harmful. Furthermore, the ideologies of early capitalism created or exploited a selection of metaphor themes historically traceable through Hobbes, Hume, Smith, Malthus and Darwin. These metaphorical concepts support neo-Darwinian and neo-conservative ideologies apparent at the beginning of the 21st century, ideologies underpinning our social and environmental crises. The conclusion therefore recommends skepticism of metaphor's reductionist tendencies.

Metaphor Identification in Multiple Languages

Metaphor Identification in Multiple Languages PDF Author: Susan Nacey
Publisher: John Benjamins Publishing Company
ISBN: 902726175X
Category : Language Arts & Disciplines
Languages : en
Pages : 338

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Book Description
This volume explores linguistic metaphor identification in a wide variety of languages and language families. The book is an essential read for anyone interested in researching language and metaphor, from students to experienced scholars. Its primary goals are to discuss the challenges involved in applying the Metaphor Identification Procedure Vrije Universiteit (MIPVU) to a range of languages across the globe, and to offer theoretically grounded advice and guidelines enabling researchers to identify metaphors in multiple languages in a valid and replicable way. The volume is intended as a practical guidebook that identifies and discusses procedural challenges of metaphor identification across languages, thus better enabling researchers to reliably identify metaphor in a multitude of languages. Although able to be read independently, this volume – written by metaphor researchers from around the world – is the ideal companion volume for the 2010 Benjamins book A Method for Linguistic Metaphor Identification: From MIP to MIPVU.

Metaphor in Use

Metaphor in Use PDF Author: Fiona MacArthur
Publisher: John Benjamins Publishing
ISBN: 9027223920
Category : Language Arts & Disciplines
Languages : en
Pages : 390

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Book Description
Metaphor is a fascinating phenomenon, but it is also complex and multi-faceted, varying in how it is manifested in different modes of expression, languages, cultures, or time-scales. How then can we reliably identify metaphors in different contexts? How does the language or culture of speakers and hearers affect the way metaphors are produced or interpreted? Are the methods employed to explore metaphors in one context applicable in others? The sixteen chapters that make up this volume offer not only detailed studies of the situated use of metaphor in language, gesture, and visuals around the world – providing important insights into the different factors that produce variation – but also careful explication and discussion of the methodological issues that arise when researchers approach metaphor in diverse 'real world' contexts. The book constitutes an important contribution to applied metaphor studies, and will prove an invaluable resource for the novice and experienced metaphor researcher alike.

Beyond Cognitive Metaphor Theory

Beyond Cognitive Metaphor Theory PDF Author: Monika Fludernik
Publisher: Routledge
ISBN: 113671765X
Category : Language Arts & Disciplines
Languages : en
Pages : 316

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Book Description
In this innovative collection, an international group of scholars come together to discuss literary metaphors and cognitive metaphor theory. The volume presents recent approaches to metaphor, illustrates a range of successful applications of the new cognitive models to literary texts, and provides an assessment of cognitive metaphor theory from a literary point of view.

Making Up

Making Up PDF Author: Graeme Harper
Publisher: Cambridge Scholars Publishing
ISBN: 1527551563
Category : Language Arts & Disciplines
Languages : en
Pages : 185

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Book Description
Not so many years ago, Making Up: Research in Creative Writing could not have existed. It could not have existed because at the time of its conception in the countries most influencing its birth – that is, in Britain and in Australia – even the mere notion of research through and in creative writing did not formally exist. Since the early 1990s, such research has grown, and it has developed strongly, worldwide. What we value in works of creative writing has long been the subject of discussion. We might value the diversion a work provides. We might feel personally engaged with a work of creative writing because it relates to an emotional state with which we are familiar or one about which we are newly curious. We might value the insights a work of creative writing provides – whether it is knowledge of our own emotional state, or knowledge about medicine, dancing or mechanical engineering, or whatever else. But research through and in creative writing is not only about the works this research produces, it is also, and often primarily, about the explorations a creative writer undertakes. To explore, through creative writing, ideas, a state of mind, concepts, personal or public ideals – research in and through creative writing, such as that seen here in Making Up: Research in Creative Writing, does this and more.

Metaphor and Political Discourse

Metaphor and Political Discourse PDF Author: A. Musolff
Publisher: Springer
ISBN: 0230504515
Category : Political Science
Languages : en
Pages : 211

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Book Description
Far from being rhetorical ornaments, metaphors play a central role in public discourse, as they shape the structure of political categorisation and argumentation. Drawing on a very large bilingual corpus, this book, now in paperback, analyses the distribution of 'metaphor scenarios' in more than a decade of public discourse on European integration, elucidating differences in UK and German attitudes and argumentation. The corpus analysis leads to a refinement of cognitive metaphor theory by systematically relating conceptual, semantic and argumentation levels and incorporating the historical dimension of metaphor evolution. Finally, drawing on examples of metaphor negotiation and on a reassessment of Hobbes' concept of metaphor in Leviathan, the book highlights the ethical dimension of metaphor in politics.

Ecological and Salutogenic Design for a Sustainable Healthy Global Society

Ecological and Salutogenic Design for a Sustainable Healthy Global Society PDF Author: Ken Yeang
Publisher: Cambridge Scholars Publishing
ISBN: 152757993X
Category : Architecture
Languages : en
Pages : 280

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Book Description
This volume brings together several leading scientists and practitioners from around the world to discuss the ecological and salutogenic design principles for creating a healthy built environment. These principles and applications are the most important scientific topic of health promotion that provides the context for a healthy lifestyle. The challenge for ecological design is to provide a green context for a healthy society dealing with built infrastructure that creates clean air, clean water, clean food, and clean land, which in turn are necessary for human health and wellbeing. In this book, these principles are intertwined with those of salutogenic design, which support human health globally.

Unpacking Creativity

Unpacking Creativity PDF Author: Paula Pérez Sobrino
Publisher: Cambridge University Press
ISBN: 1108473539
Category : Language Arts & Disciplines
Languages : en
Pages : 323

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Book Description
Using evidence-based research, this book shows how to maximise the benefits of creative metaphor and metonymy in global advertising.