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Identity: Chermayeff and Geismar and Haviv

Identity: Chermayeff and Geismar and Haviv PDF Author: Ivan Chermayeff
Publisher: Thames Hudson
ISBN: 9780692955239
Category : Designers
Languages : en
Pages : 320

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Book Description
'Identity: Chermayeff & Geismar & Haviv' showcases a body of work spanning 60 years from the seminal New York design firm founded in 1957 by Ivan Chermayeff and Tom Geismar. The firm's contribution to design has shaped the way corporate identity programs influence culture. The book features over 100 case studies from the firm's previous and current clients, including Chase Bank, NBC, PanAm, PBS, and many more. Also included are interviews with Tom Geismar and Sagi Haviv, plus written contributions from Milton Glaser, John Maeda, and others.