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Author: Laura Maya
Publisher: Estalontech
ISBN: 8829538647
Category : Computers
Languages : en
Pages : 97
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Book Description
Upon the initial declaration of his candidacy, few people gave the reality television star a chance of success in the presidential election. Late night show hosts made jokes, the media speculated on his possible early exit, and rival politicians treated him with disdain. However, the adept use of Twitter served to strengthen the campaign, branding him with populist appeal while garnering an increasing base that thrived on his nationalist, anti-immigrant rhetoric. For both the Republican primary and the general election, Twitter served as the great equalizer. Additionally, his ever growing base of followers allowed him to communicate directly with the world, circumventing news coverage. This was particularly critical in the creation of a brand that painted the media as purveyors of “fake news,” creating dissonance and encouraging the acceptance of a false narrative. Astonishingly, the people listened, allowing the narrative to be changed. Furthermore, the simplicity of Twitter allowed the campaign to thrive. The candidate could respond to critics with a simple click, leaving an overly simplistic retort that could be retweeted by his millions of followers. This further helped to create a narrative. Twitter allowed his tweets to largely go viral. His more outrageous tweets garnered even more sharing and retweets on the platform yielding more free publicity . While other candidates focused on traditional campaign methods, Twitter kept the reality television star constantly in the spotlight , frequently his leading stories were on the nightly news headline . Twitter essentially allowed him to channel his brash style into an easy-to-digest public image of a entrepreneurial businessman , who has of non political background , an outsider focused on translating his business success into significant governmental reform as he starts his new journey venture into the First Office .
Author: Laura Maya
Publisher: Estalontech
ISBN: 8829538647
Category : Computers
Languages : en
Pages : 97
Get Book
Book Description
Upon the initial declaration of his candidacy, few people gave the reality television star a chance of success in the presidential election. Late night show hosts made jokes, the media speculated on his possible early exit, and rival politicians treated him with disdain. However, the adept use of Twitter served to strengthen the campaign, branding him with populist appeal while garnering an increasing base that thrived on his nationalist, anti-immigrant rhetoric. For both the Republican primary and the general election, Twitter served as the great equalizer. Additionally, his ever growing base of followers allowed him to communicate directly with the world, circumventing news coverage. This was particularly critical in the creation of a brand that painted the media as purveyors of “fake news,” creating dissonance and encouraging the acceptance of a false narrative. Astonishingly, the people listened, allowing the narrative to be changed. Furthermore, the simplicity of Twitter allowed the campaign to thrive. The candidate could respond to critics with a simple click, leaving an overly simplistic retort that could be retweeted by his millions of followers. This further helped to create a narrative. Twitter allowed his tweets to largely go viral. His more outrageous tweets garnered even more sharing and retweets on the platform yielding more free publicity . While other candidates focused on traditional campaign methods, Twitter kept the reality television star constantly in the spotlight , frequently his leading stories were on the nightly news headline . Twitter essentially allowed him to channel his brash style into an easy-to-digest public image of a entrepreneurial businessman , who has of non political background , an outsider focused on translating his business success into significant governmental reform as he starts his new journey venture into the First Office .
Author: Richard McElreath
Publisher: CRC Press
ISBN: 1482253488
Category : Mathematics
Languages : en
Pages : 489
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Book Description
Statistical Rethinking: A Bayesian Course with Examples in R and Stan builds readers’ knowledge of and confidence in statistical modeling. Reflecting the need for even minor programming in today’s model-based statistics, the book pushes readers to perform step-by-step calculations that are usually automated. This unique computational approach ensures that readers understand enough of the details to make reasonable choices and interpretations in their own modeling work. The text presents generalized linear multilevel models from a Bayesian perspective, relying on a simple logical interpretation of Bayesian probability and maximum entropy. It covers from the basics of regression to multilevel models. The author also discusses measurement error, missing data, and Gaussian process models for spatial and network autocorrelation. By using complete R code examples throughout, this book provides a practical foundation for performing statistical inference. Designed for both PhD students and seasoned professionals in the natural and social sciences, it prepares them for more advanced or specialized statistical modeling. Web Resource The book is accompanied by an R package (rethinking) that is available on the author’s website and GitHub. The two core functions (map and map2stan) of this package allow a variety of statistical models to be constructed from standard model formulas.
Author: Christopher Buckley
Publisher: Simon and Schuster
ISBN: 198215747X
Category : Fiction
Languages : en
Pages : 288
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Book Description
Herb Nutterman, a long-time Trump Organization employee, unexpectedly becomes President Trump's White House chief of staff and finds himself entangled in Russian intrigue and leading the president's reelection campaign.
Author: Vivek Ramaswamy
Publisher:
ISBN: 9781546090793
Category : Biography & Autobiography
Languages : en
Pages : 0
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Book Description
In this instant New York Times bestseller, a young and successful entrepreneur makes the case that politics has no place in business, and sets out a new vision for the future of American capitalism. There's a new invisible force at work in our economic and cultural lives. It affects every advertisement we see and every product we buy, from our morning coffee to a new pair of shoes. "Stakeholder capitalism" makes rosy promises of a better, more diverse, environmentally friendly world, but in reality this ideology championed by America's business and political leaders robs us of our money, our voice, and our identity. Vivek Ramaswamy is a traitor to his class. He's founded multibillion-dollar enterprises, led a biotech company as CEO, he became a hedge fund partner in his 20s, trained as a scientist at Harvard and a lawyer at Yale, and grew up the child of immigrants in a small town in Ohio. Now he takes us behind the scenes into corporate boardrooms and five-star conferences, into Ivy League classrooms and secretive nonprofits, to reveal the defining scam of our century. The modern woke-industrial complex divides us as a people. By mixing morality with consumerism, America's elites prey on our innermost insecurities about who we really are. They sell us cheap social causes and skin-deep identities to satisfy our hunger for a cause and our search for meaning, at a moment when we as Americans lack both. This book not only rips back the curtain on the new corporatist agenda, it offers a better way forward. America's elites may want to sort us into demographic boxes, but we don't have to stay there. Woke, Inc. begins as a critique of stakeholder capitalism and ends with an exploration of what it means to be an American in 2021--a journey that begins with cynicism and ends with hope.
Author: Peter Oborne
Publisher: Bloomsbury Publishing
ISBN: 1786696649
Category : Political Science
Languages : en
Pages : 262
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Book Description
The most unusual feature of Donald Trump's nationalist and populist campaign for the presidency of the USA was his obsessive use of Twitter. Like other social media, this form of communication has often been assumed to encourage the dissemination of liberal values and the circulation of facts. Trump's tweets, by contrast, formed a constant stream of provocations, insults, conspiracy theories, 'alternative facts' and outright lies. And they helped him win power. Peter Oborne, author of The Rise of Political Lying and Not The Chilcot Report, analyses Trump's incendiary mendacity in all its bewildering guises, and shows how this fusion of entertainment and cunningly crafted propaganda has destabilized the world's most powerful democracy.
Author: Claire Diaz-Ortiz
Publisher: John Wiley & Sons
ISBN: 1118061934
Category : Business & Economics
Languages : en
Pages : 226
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Book Description
Silver Medal Winner, Social Networking, 2012 Axiom Business Book Awards Silver Medal Winner, Business and Leadership, 2012 Nautilus Book Awards The official word from Twitter on how to harness the power of the platform for any cause. As recent events in Japan, the Middle East, and Haiti have shown, Twitter offers a unique platform to connect individuals and influence change in ways that were unthinkable only a short time ago. In Twitter for Good, Claire Diaz Ortiz, Twitter’s head of corporate social innovation and philanthropy, shares the same strategies she offers to organizations launching cause-based campaigns. Filled with dynamic examples from initiatives around the world, this groundbreaking book offers practical guidelines for harnessing individual activism via Twitter as a force for social change. Reveals why every organization needs a dedicated Twitter strategy and explains how to set one Introduces the five-step model taught at trainings around the world: T.W.E.E.T. (Target, Write, Engage, Explore, Track) Author @claired is the head of corporate social innovation and philanthropy at Twitter, collaborating with organizations like Nike, Pepsi, MTV, the American Red Cross, charity:water, Room to Read, the Gates Foundation, the Skoll Foundation, the Case Foundation, National Wildlife Federation, Kiva, the United Nations, Free the Children, Committee to Protect Journalists, Partners in Health, FEMA, Ushahidi, The Acumen Fund With more than 200 million users worldwide, Twitter has established itself as a dynamic force, one that every business and nonprofit must understand how to use effectively.
Author: Bob Woodward
Publisher: Simon and Schuster
ISBN: 198218292X
Category : Biography & Autobiography
Languages : en
Pages : 512
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Book Description
The transition from President Donald J. Trump to President Joseph R. Biden Jr. stands as one of the most dangerous periods in American history. But as #1 internationally bestselling author Bob Woodward and acclaimed reporter Robert Costa reveal for the first time, it was far more than just a domestic political crisis. Woodward and Costa interviewed more than 200 people at the center of the turmoil, resulting in more than 6,000 pages of transcripts—and a spellbinding and definitive portrait of a nation on the brink. This classic study of Washington takes readers deep inside the Trump White House, the Biden White House, the 2020 campaign, and the Pentagon and Congress, with eyewitness accounts of what really happened. Intimate scenes are supplemented with never-before-seen material from secret orders, transcripts of confidential calls, diaries, emails, meeting notes and other personal and government records, making Peril an unparalleled history. It is also the first inside look at Biden’s presidency as he began his presidency facing the challenges of a lifetime: the continuing deadly pandemic and millions of Americans facing soul-crushing economic pain, all the while navigating a bitter and disabling partisan divide, a world rife with threats, and the hovering, dark shadow of the former president.
Author: Brian Stelter
Publisher: Grand Central Publishing
ISBN: 1455512893
Category : Social Science
Languages : en
Pages : 328
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Book Description
CNN correspondent Brian Stelter reveals the dark side of morning television with exclusive material about current and past morning stars, from Matt Lauer to Katie Couric. When America wakes up with personable and charming hosts like Robin Roberts and George Stephanopoulos, it's hard to imagine their show bookers having to guard a guest's hotel room all night to prevent rival shows from poaching. But that is just a glimpse of the intense reality revealed in this gripping look into the most competitive time slot in television. Featuring exclusive content about all the major players of the 2000s, Top of the Morning illuminates what it takes to win the AM -- when every single viewer counts, tons of jobs are on the line, and hundreds of millions of dollars are at stake. Stelter is behind the scenes as Ann Curry replaces Meredith Vieira on the Today show, only to be fired a year later in a fiasco that made national headlines. He's backstage as Good Morning America launches an attack to dethrone Today and end the longest consecutive winning streak in morning television history. And he's there as Roberts is diagnosed with a crippling disease -- on what should be the happiest day of her career. So grab a cup of coffee, sit back, and discover the dark side of the sun. Praise for Top of the Morning "Mr. Stelter pulls back the curtains and exposes a savage corporate world that might have been inhabited by the Sopranos." -- Washington Times "A troubling look inside an enterprise as vicious and internecine as a soap opera." -- Kirkus Reviews
Author: Brad Stulberg
Publisher: Penguin
ISBN: 0593329899
Category : Business & Economics
Languages : en
Pages : 289
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Book Description
Join thousands of readers and learn about a powerful antidote to today’s epidemic of burnout---and a path to achieving success with deeper satisfaction--from the bestselling author of Peak Performance "A thoughtful, actionable book for pursuing more excellence with less angst." --Adam Grant, author of Think Again Playing into the always-on, never enough hustle culture ultimately takes a serious toll. While the high of occasional wins can keep you going for a while, angst, restlessness, frayed relationships, exhaustion, and even substance abuse can be the unwanted side effects of an obsession with outward performance. In The Practice of Groundedness, bestselling author Brad Stulberg offers a path for which peak performance and well-being and fulfillment can emerge and prevail for a lifetime. At the heart of this model is groundedness--a practice that values presence over rote productivity, accepts that progress is nonlinear, and prioritizes long-term values and fulfillment over short-term gain. To be grounded is to possess a firm and unwavering foundation, an internal strength and self-confidence that sustains you through ups and downs and from which deep and enduring success can be found. Groundedness does not eliminate ambition and striving; rather, it situates these qualities and channels them in more meaningful ways. Interweaving case studies, modern science, and time-honored lessons from ancient wisdom traditions such as Buddhism, Stoicism, and Taoism, Stulberg teaches readers how to cultivate the habits and practices of a more grounded life. Readers will learn: Why patience is the key to getting where you want to go faster--in work and life--and how to develop it, pushing back against the culture’s misguided obsession with speed and “hacks.” How to utilize the lens of the wise observer in order to overcome delusion and resistance to clearly see and accept where you are—which is the key to more effectively getting where you want to go Why embracing vulnerability is the key to genuine strength and confidence The critical importance of “deep community,” or cultivating a sense of belonging and connection to people, places, and causes. Provocative and practical, The Practice of Groundedness is the necessary corrective to the frenetic pace and endemic burnout resulting from contemporary definitions of success. It offers a new—and better—way.
Author: Laura Maya
Publisher: Estalontech
ISBN: 8835834856
Category : Business & Economics
Languages : en
Pages : 127
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Book Description
Almost every marketer wishes they had a crystal ball so they could peer into the future and see what's hot in the coming year. Unfortunately, most of us are not clairvoyant, but we can usually look at certain current trends and predict which will have staying power. We can also look at emerging technology and how it can be used to further our marketing mission. In this Free report, we will be looking at what happened in 2019 and how it will affect 2020 and how 5G and Artificial Intelligence will affect SEO and Internet marketing in the near future and the effect of increase connectivity using 5 G with a variety of technologies far beyond smartphones that could mean integration of artificial intelligence and machine learning in the spirit of 5G Technology . As a result, social media marketing can move away from conventional responsive design, with the goal of creating more participative visual content with recent advancement in graphic and video capabilities . We will also look at the trends in Webinars , artificial intelligence ,machine learning , search engines, and automation assistance to online marketing Social Live video has become increasingly popular. Seeing is believing for a target audience. They also like to feel as though they know the businesses that they are dealing with, and that they are run by real people who are not just out to make money. Video stories provide confidence with the business owner and looking into product video stories and demonstration are just a few of the ways to build a relationship with your audience. The Smartphone boom continues, with marketers trying to connect with their prospects in a range of ways, including text and apps. Chatbots are being used more and more to open and maintain a dialogue with customers, and deliver valuable marketing information. Facebook Messenger got a much-needed overhaul and marketing push. It is now a much more convenient tool and a handy chatbot if you set it up correctly to respond to trigger words. Facebook lead ads can be one of the fastest ways to grow your email marketing list - provided that you use attractive images, write a good ad, and automate the process of adding the new names to your list to save time. Everyone loves a good story. Using video stories in marketing offers a structure people are familiar with and leads to satisfied customers Influencer marketing is growing in popularity as more marketers try to connect with their target audience. Influencers with a large number of active followers could be the gateway to a lot more traffic and profits. Even if you pay the influencer to post your content to their followers, the return on investment can be considerable. Small business owners are catching on to the wonders of remarketing. Facebook pixels are easier than ever to use to track customers from your site and try to convert them from browsers into buyers. Some marketers report a conversion rate as high as 75%. The secret? More customized, varied content, rather than the same messaging they have already seen and acted upon. The most recent Google algorithm (formula) change hit on August 1, 2018. Google states that it was intended to give credit to worthy sites that were not getting as much attention as they deserved. While it still looks like a lot of Wikipedia, there have been some changes in placements. As always, the best way to optimize your content is to write naturally. There will be a couple of changes coming up that will affect sites in 2019, and which are worth paying attention to. Let's look at the landscape for 2020 next.
