Author: Maxwell Sroge
Publisher: McGraw-Hill Companies
ISBN: 9780844236612
Category : Advertising, Direct-mail
Languages : en
Pages : 0
Book Description
Turnkey Creative Advice--from an Industry Expert! Here is everything you need to create irresistible catalogs--in one comprehensive volume. Amply illustrated with examples from today's best catalogs, "How to Create Successful Catalogs" lets you see how top consumer and business-to-business catalogs handle cover shots . . . order forms . . . company letters . . . and headlines. You'll learn how to . . . Keep your catalog under budget and on schedule by organizing tasks and preventing expensive mistakes Fill your catalog with "sales appeal" that draws in new customers--and keeps them Create copy that makes your customers want to buy--and accurately and appealingly describes your products Take advantage of cost-effective new techniques that are transforming the way catalog art is produced and printed Communicate easily with printers and production personnel with the comprehensive glossary of industry terms With catalog expert Maxwell Sroge as your guide, you'll produce appealing and successful catalogs your customers will order from again and again!
How to Create Successful Catalogs
Author: Maxwell Sroge
Publisher: McGraw-Hill Companies
ISBN: 9780844236612
Category : Advertising, Direct-mail
Languages : en
Pages : 0
Book Description
Turnkey Creative Advice--from an Industry Expert! Here is everything you need to create irresistible catalogs--in one comprehensive volume. Amply illustrated with examples from today's best catalogs, "How to Create Successful Catalogs" lets you see how top consumer and business-to-business catalogs handle cover shots . . . order forms . . . company letters . . . and headlines. You'll learn how to . . . Keep your catalog under budget and on schedule by organizing tasks and preventing expensive mistakes Fill your catalog with "sales appeal" that draws in new customers--and keeps them Create copy that makes your customers want to buy--and accurately and appealingly describes your products Take advantage of cost-effective new techniques that are transforming the way catalog art is produced and printed Communicate easily with printers and production personnel with the comprehensive glossary of industry terms With catalog expert Maxwell Sroge as your guide, you'll produce appealing and successful catalogs your customers will order from again and again!
Publisher: McGraw-Hill Companies
ISBN: 9780844236612
Category : Advertising, Direct-mail
Languages : en
Pages : 0
Book Description
Turnkey Creative Advice--from an Industry Expert! Here is everything you need to create irresistible catalogs--in one comprehensive volume. Amply illustrated with examples from today's best catalogs, "How to Create Successful Catalogs" lets you see how top consumer and business-to-business catalogs handle cover shots . . . order forms . . . company letters . . . and headlines. You'll learn how to . . . Keep your catalog under budget and on schedule by organizing tasks and preventing expensive mistakes Fill your catalog with "sales appeal" that draws in new customers--and keeps them Create copy that makes your customers want to buy--and accurately and appealingly describes your products Take advantage of cost-effective new techniques that are transforming the way catalog art is produced and printed Communicate easily with printers and production personnel with the comprehensive glossary of industry terms With catalog expert Maxwell Sroge as your guide, you'll produce appealing and successful catalogs your customers will order from again and again!
How to Create Successful Catalogs
Author:
Publisher: Australian Geographic
ISBN:
Category : Advertising, Direct-mail
Languages : en
Pages : 480
Book Description
Publisher: Australian Geographic
ISBN:
Category : Advertising, Direct-mail
Languages : en
Pages : 480
Book Description
Successful Catalog Marketing
Author: Richard S. Hodgson
Publisher:
ISBN: 9780850131772
Category : Business & Economics
Languages : en
Pages : 407
Book Description
Offers practical information for operating a successful mail-order catalog business and discusses selecting merchandise that sells, organizing and designing a catalog, and developing a strong customer service program
Publisher:
ISBN: 9780850131772
Category : Business & Economics
Languages : en
Pages : 407
Book Description
Offers practical information for operating a successful mail-order catalog business and discusses selecting merchandise that sells, organizing and designing a catalog, and developing a strong customer service program
Successful Catalogs
Author: Steve Warsaw
Publisher: Visual Reference Publications
ISBN:
Category : Advertising
Languages : en
Pages : 232
Book Description
Publisher: Visual Reference Publications
ISBN:
Category : Advertising
Languages : en
Pages : 232
Book Description
Head Start Catalog of Products and Services, 2007
Author: United States. Head Start Bureau
Publisher:
ISBN:
Category : Head Start programs
Languages : en
Pages : 94
Book Description
Catalog of publications, videotapes, and services designed to provide resources for Head Start grantees and delegates to use in the planning, management, and operations of their programs.
Publisher:
ISBN:
Category : Head Start programs
Languages : en
Pages : 94
Book Description
Catalog of publications, videotapes, and services designed to provide resources for Head Start grantees and delegates to use in the planning, management, and operations of their programs.
Home-based Catalog Marketing
Author: William J. Bond
Publisher: McGraw-Hill Companies
ISBN: 9780070065956
Category : Business & Economics
Languages : en
Pages : 258
Book Description
Publisher: McGraw-Hill Companies
ISBN: 9780070065956
Category : Business & Economics
Languages : en
Pages : 258
Book Description
Creating A Profitable Catalog
Author: Jack Schmid
Publisher: McGraw Hill Professional
ISBN: 9780071394581
Category : Business & Economics
Languages : en
Pages : 284
Book Description
"Jack's in-depth knowledge of the catalog market and his exceptional talent for articulating a precise set of how-tos for seemingly every aspect of this complex business are unrivaled. . . . A masterful volume of a highly complex and challenging topic, written by one of the best catalog consultants around." -- Laura Beaudry, Editorial Director Catalog Age "Creating a Profitable Catalog is a comprehensive guide to modern-day cataloging. It includes up-to-the-minute information on concept and creative development, design and production, merchandising, circulation planning, database marketing, operations, and financial management. All of these topics are analyzed in intricate and careful detail as author Jack Schmid guides the reader through every step of building a successful catalog--either in print or on-line. This is a must-have for any aspiring cataloger's library and a welcome addition to the bookshelves of catalog industry veterans. Praise for Creating a Profitable Catalog by Jack Schmid "Jack Schmid is one of this country's best catalog marketers, and he has packed this book full of detailed, practical know-how on each and every aspect of cataloging. This book is important to anyone already working in our industry, but it is indispensable for someone just getting into the business." -- Bill Spaide, Partner Spaide, Kuipers & Company "I consider Jack Schmid to be the number one catalog strategist of our time. His magnificent new book, Creating a Profitable Catalog, is a treasure chest that starts with the year 2000 and goes beyond." -- Bob Stone, Chairman Emeritus Stone & Adler Author of the bestselling Successful Direct Marketing Methods
Publisher: McGraw Hill Professional
ISBN: 9780071394581
Category : Business & Economics
Languages : en
Pages : 284
Book Description
"Jack's in-depth knowledge of the catalog market and his exceptional talent for articulating a precise set of how-tos for seemingly every aspect of this complex business are unrivaled. . . . A masterful volume of a highly complex and challenging topic, written by one of the best catalog consultants around." -- Laura Beaudry, Editorial Director Catalog Age "Creating a Profitable Catalog is a comprehensive guide to modern-day cataloging. It includes up-to-the-minute information on concept and creative development, design and production, merchandising, circulation planning, database marketing, operations, and financial management. All of these topics are analyzed in intricate and careful detail as author Jack Schmid guides the reader through every step of building a successful catalog--either in print or on-line. This is a must-have for any aspiring cataloger's library and a welcome addition to the bookshelves of catalog industry veterans. Praise for Creating a Profitable Catalog by Jack Schmid "Jack Schmid is one of this country's best catalog marketers, and he has packed this book full of detailed, practical know-how on each and every aspect of cataloging. This book is important to anyone already working in our industry, but it is indispensable for someone just getting into the business." -- Bill Spaide, Partner Spaide, Kuipers & Company "I consider Jack Schmid to be the number one catalog strategist of our time. His magnificent new book, Creating a Profitable Catalog, is a treasure chest that starts with the year 2000 and goes beyond." -- Bob Stone, Chairman Emeritus Stone & Adler Author of the bestselling Successful Direct Marketing Methods
EPA National Publications Catalog
Author: United States. Environmental Protection Agency
Publisher:
ISBN:
Category : Environmental protection
Languages : en
Pages : 832
Book Description
Publisher:
ISBN:
Category : Environmental protection
Languages : en
Pages : 832
Book Description
Scholarly Practice, Participatory Design and the Extensible Catalog
Author:
Publisher: Assoc of Cllge & Rsrch Libr
ISBN:
Category :
Languages : en
Pages : 177
Book Description
Publisher: Assoc of Cllge & Rsrch Libr
ISBN:
Category :
Languages : en
Pages : 177
Book Description
Small Press
Author:
Publisher:
ISBN:
Category : Book industries and trade
Languages : en
Pages : 492
Book Description
Publisher:
ISBN:
Category : Book industries and trade
Languages : en
Pages : 492
Book Description