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How Asia Advertises

How Asia Advertises PDF Author: Jim Aitchison
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 440

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Book Description
As Asian marketing becomes more sophisticated, so too does Asian advertising. This book unravels the 100 most outstanding advertising campaigns from Asia, Australia and New Zealand to reveal the creative process and forces behind each campaign, to help readers better understand what advertising is all about in Asia. It looks into what makes each campaign tick by giving a complete rundown of its objectives, strategy, creative synergy and results