Hospitality Branding PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Hospitality Branding PDF full book. Access full book title Hospitality Branding by Chekitan S. Dev. Download full books in PDF and EPUB format.
Author: Chekitan S. Dev
Publisher: Cornell University Press
ISBN: 0801465265
Category : Business & Economics
Languages : en
Pages : 191
Get Book
Book Description
In recent years the brand has moved squarely into the spotlight as the key to success in the hospitality industry. Business strategy once began with marketing and incorporated branding as one of its elements; today the brand drives marketing within the larger hospitality enterprise. Not only has it become the chief means of attracting customers, it has, more broadly, become the chief organizing principle for most hospitality organizations. The never-ending quest for market share follows trend after trend, from offering ever more elaborate and sophisticated amenities to the use of social media as a marketing tool—all driven by the preeminence of the brand. Chekitan S. Dev’s award-winning research has appeared in leading journals including Cornell Hospitality Quarterly, Journal of Marketing, and Harvard Business Review. He is the recipient of several major hospitality research and teaching awards. A former corporate executive with Oberoi Hotels & Resorts, he has served corporate, government, education, advisory, and private equity clients in more than forty countries as consultant, seminar leader, keynote speaker and expert witness. Hospitality Branding brings together the most important insights from the author’s many years of research and experience, all in a single, affordably priced volume (available in both print and eBook formats). Skillfully blending the knowledge of recent history, the wisdom of cutting-edge research, and promise of future trends, this book offers hospitality organizations the advice they need to survive and thrive in today’s competitive global business environment.
Author: Chekitan S. Dev
Publisher: Cornell University Press
ISBN: 0801465265
Category : Business & Economics
Languages : en
Pages : 191
Get Book
Book Description
In recent years the brand has moved squarely into the spotlight as the key to success in the hospitality industry. Business strategy once began with marketing and incorporated branding as one of its elements; today the brand drives marketing within the larger hospitality enterprise. Not only has it become the chief means of attracting customers, it has, more broadly, become the chief organizing principle for most hospitality organizations. The never-ending quest for market share follows trend after trend, from offering ever more elaborate and sophisticated amenities to the use of social media as a marketing tool—all driven by the preeminence of the brand. Chekitan S. Dev’s award-winning research has appeared in leading journals including Cornell Hospitality Quarterly, Journal of Marketing, and Harvard Business Review. He is the recipient of several major hospitality research and teaching awards. A former corporate executive with Oberoi Hotels & Resorts, he has served corporate, government, education, advisory, and private equity clients in more than forty countries as consultant, seminar leader, keynote speaker and expert witness. Hospitality Branding brings together the most important insights from the author’s many years of research and experience, all in a single, affordably priced volume (available in both print and eBook formats). Skillfully blending the knowledge of recent history, the wisdom of cutting-edge research, and promise of future trends, this book offers hospitality organizations the advice they need to survive and thrive in today’s competitive global business environment.
Author: Editors of Paraclete Press
Publisher: Paraclete Press
ISBN: 1612611532
Category : Religion
Languages : en
Pages : 94
Get Book
Book Description
Become a person who is ready to respond to others. This book of monastic wisdom, practices, and reflection should inspire you to find new ways to respond to the world around you. There is nothing more central to the publishing mission of Paraclete Press than Christian hospitality, and we have pulled together what we've learned over the last 25 years. Chapters include: * Welcoming the stranger * Giving yourself away * The realness of caring for people * Food and table * Through the seasons of the church year * Opening your heart The result is an inspirational guide for practical living. From the book: "Is there anything more beautiful than the meeting of friends, the sharing of burdens, genuine caring love for another human being? Perhaps there is. Perhaps even more beautiful, in the Christian worldview, is when these things happen between those who are not friends, maybe they are strangers, or perhaps they are simply extending beyond their comfort zones to be friends, to listen or help in times of trouble, to show lo
Author: Jacques Derrida
Publisher: Stanford University Press
ISBN: 9780804734066
Category : Literary Criticism
Languages : en
Pages : 180
Get Book
Book Description
Consisting of two texts on facing pages, the form of this presentation of two 1996 lectures on hospitality by Jacques Derrida is a self-conscious enactment of its content. Invitation by Anne Dufourmantelle appears on the left (an invitation that of course originates a response), clarifying and inflecting Derrida's "response" on the right.
Author: Judith Still
Publisher: Edinburgh University Press
ISBN: 0748687270
Category : Philosophy
Languages : en
Pages : 305
Get Book
Book Description
The first full-length study of hospitality in the writings of Jacques Derrida
Author: Thomas Claviez
Publisher: Fordham Univ Press
ISBN: 0823251470
Category : Cooking
Languages : en
Pages : 233
Get Book
Book Description
A collection of essays devoted to the concept of hospitality from different disciplinary perspectives such as philosophy, politics, anthropology, aesthetics, ethics, and translation studies.
Author: Jacob Tomsky
Publisher: Anchor
ISBN: 1101973749
Category : Biography & Autobiography
Languages : en
Pages : 370
Get Book
Book Description
In the tradition of Kitchen Confidential and Waiter Rant, a rollicking, eye-opening, fantastically indiscreet memoir of a life spent (and misspent) in the hotel industry. Jacob Tomsky never intended to go into the hotel business. As a new college graduate, armed only with a philosophy degree and a singular lack of career direction, he became a valet parker for a large luxury hotel in New Orleans. Yet, rising fast through the ranks, he ended up working in “hospitality” for more than a decade, doing everything from supervising the housekeeping department to manning the front desk at an upscale Manhattan hotel. He’s checked you in, checked you out, separated your white panties from the white bed sheets, parked your car, tasted your room-service meals, cleaned your toilet, denied you a late checkout, given you a wake-up call, eaten M&Ms out of your minibar, laughed at your jokes, and taken your money. In Heads in Beds he pulls back the curtain to expose the crazy and compelling reality of a multi-billion-dollar industry we think we know. Heads in Beds is a funny, authentic, and irreverent chronicle of the highs and lows of hotel life, told by a keenly observant insider who’s seen it all. Prepare to be amused, shocked, and amazed as he spills the unwritten code of the bellhops, the antics that go on in the valet parking garage, the housekeeping department’s dirty little secrets—not to mention the shameless activities of the guests, who are rarely on their best behavior. Prepare to be moved, too, by his candor about what it’s like to toil in a highly demanding service industry at the luxury level, where people expect to get what they pay for (and often a whole lot more). Employees are poorly paid and frequently abused by coworkers and guests alike, and maintaining a semblance of sanity is a daily challenge. Along his journey Tomsky also reveals the secrets of the industry, offering easy ways to get what you need from your hotel without any hassle. This book (and a timely proffered twenty-dollar bill) will help you score late checkouts and upgrades, get free stuff galore, and make that pay-per-view charge magically disappear. Thanks to him you’ll know how to get the very best service from any business that makes its money from putting heads in beds. Or, at the very least, you will keep the bellmen from taking your luggage into the camera-free back office and bashing it against the wall repeatedly.
Author: Dana V Tesone
Publisher: Routledge
ISBN: 1136400044
Category : Business & Economics
Languages : en
Pages : 560
Get Book
Book Description
Handbook of Hospitality Human Resources Management is an authoritative resource comprising an edited collection of papers, which review and discuss this crucial aspect of hospitality, whilst illustrating how theories and concepts can be applied to the hospitality industry. Written by internationally recognized practitioners and academics, this book provides thorough reviews and discussions. The depth and coverage of each topic is unprecedented. A must-read for hospitality researchers and educators, students and industry practitioners.
Author: Micah Solomon
Publisher: SelectBooks, Inc.
ISBN: 159079379X
Category : Business & Economics
Languages : en
Pages : 210
Get Book
Book Description
Success in today’s rapidly changing hospitality industry depends on understanding the desires of guests of all ages, from seniors and boomers to the newly dominant millennial generation of travelers. Help has arrived with a compulsively-readable new standard, The Heart of Hospitality: Great Hotel and Restaurant Leaders Share Their Secrets by Micah Solomon, with a foreword by The Ritz-Carlton Hotel Company’s president and COO Herve Humler. This up-to-the-minute resource delivers the closely guarded customer experience secrets and on-trend customer service insights of today’s top hoteliers, restaurateurs, and masters of hospitality management including: Four Seasons Chairman Isadore Sharp: How to build an unsinkable company culture Union Square Hospitality Group CEO Danny Meyer: His secrets of hiring, onboarding, training, and more Tom Colicchio (Craft Restaurants, Top Chef): How to create a customer-centric customer experience in a chef-centric restaurant Virgin Hotels CEO Raul Leal: How Virgin Hotels created its innovative, future-friendly hospitality approach Ritz-Carlton President and COO Herve Humler: How to engage today’s new breed of luxury travelers Double-five-star chef and hotelier Patrick O’Connell (The Inn at Little Washington) shares the secrets of creating hospitality connections Designer David Rockwell on the secrets of building millennial-friendly restaurants and hotel spaces (W, Nobu, Andaz) that resonate with today’s travelers Restaurateur Traci Des Jardins on building a “narcissism-free” hospitality culture Legendary chef Eric Ripert’s principles of creating a great guest experiences, simultaneously within a single dining room. The Heart of Hospitality is a hospitality management resource like no other, put together by leading customer service expert Micah Solomon. Filled with exclusive, first-hand stories and wisdom from the top professionals in the industry, The Heart of Hospitality is an essential hospitality industry resource. As Ritz-Carlton President and COO Herve Humler says in his foreword to the book, “If you want to create and sustain a level of service so memorable that it becomes an unbeatable competitive advantage, you’ll find the secrets here.”
Author: Jessica Wrobleski
Publisher: Liturgical Press
ISBN: 0814657648
Category : Cooking
Languages : en
Pages : 185
Get Book
Book Description
Practicing hospitality is central to building a civil society, not to mention living a Christian life. It can be enriching and joy-filled, but it can also be profoundly demanding and sometimes even dangerous. In The Limits of Hospitality, Jessica Wrobleski explores the ethical questions surrounding the practice of hospitality, particularly hospitality that is informed by Christian theological commitments. While there is no algorithm that distinguishes between ethically "legitimate: " and "llegitimate" boundaries, the variety of circumstances in which hospitality is relevant and the nature of hospitality itself make advocating firm and fixed boundaries difficult. How much more so for Christians, for whom the practice of hospitality should be a manifestation of agape, a participation in God's eschatological welcome extended to all people through Jesus Christ! Are limits to hospitality, then, merely a regrettable concession to our finite and fallen condition? Wrobleski offers a rich theological reflection that will interest anyone who has a role in the practice of hospitality in community? Whether such communities are families, households, churches, educational institutions, or nation-states.
Author: Mustafa Dikeç
Publisher: Paragraph Special Issues
ISBN:
Category : History
Languages : en
Pages : 132
Get Book
Book Description
An interdisciplinary study of the interface between ethical ideals and worldly demands.
