Author: Ertz, Myriam
Publisher: IGI Global
ISBN: 1799875466
Category : Business & Economics
Languages : en
Pages : 554
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Book Description
In the past two decades, research on electronic commerce and platforms has thrived. Tremendous academic research has been conducted on this specific concept. Over the last decade, with the rise of applications and mobile technology, that stream of research has extended to the collaborative economy, more colloquially known as the sharing economy. The commonality between e-commerce and collaborative consumption being that they both occur online and rely predominantly on platforms. The Handbook of Research on the Platform Economy and the Evolution of E-Commerce is a comprehensive reference book offering a holistic perspective of the platform economy by connecting the e-commerce and collaborative economy streams into a common framework. As such, this integrated perspective offers a clearer understanding of the key trends in research and in managerial action, as well as an agenda for future studies and practice. This handbook emphasizes how the digital transition will create an increased merging between physical and digital activities, as well as the challenges and opportunities pertaining to this trend. Covering topics including sharing economy, Marketing 4.0, and digital applications, this book is essential for marketers, managers, executives, students, researchers, and academicians.
Author: Lai, P.C.
Publisher: IGI Global
ISBN: 1799890376
Category : Business & Economics
Languages : en
Pages : 561
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Book Description
The social landscape is undergoing a global change with the emergence of e-payment and blockchain technology. This new technology changes the ways in which consumers and businesses interact with each other. This dynamic offers both opportunities and challenges to the socioeconomic landscape. It is important to understand the strategies, opportunities, and challenges contained in the e-payment and blockchain sector. The Handbook of Research on Social Impacts of E-Payment and Blockchain Technology is a comprehensive reference source that examines the strategies, opportunities, and challenges contained in the value creation of e-payment and blockchain technology, which lead to economic and social progression. Further delving into topics such as mobile financial services, technopreneurship, and cryptocurrencies, this dynamic resource is essential for students, academicians, entrepreneurs, corporate managers, business executives, researchers, blockchain professionals, technologists, systems engineers, policymakers, and government officials.
Author: Bilgaiyan, Saurabh
Publisher: IGI Global
ISBN: 1668449714
Category : Business & Economics
Languages : en
Pages : 363
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Book Description
Recently, there has been an increase in the number of e-commerce users. This has caused online shopping to become a new and challenging market for e-commerce vendors. Security, inventory management, reliability, and performance of e-commerce websites are a few of the challenges associated with the rising popularity of e-commerce. On a daily basis, millions of e-commerce transactions are taking place. This generates a huge amount of data that can be used to solve the various challenges of e-commerce. Further study on how this data can be used to address these issues is required to propel businesses forward. Empirical Research for Futuristic E-Commerce Systems: Foundations and Applications shares experiences and research outcomes on all aspects of intelligent software solutions such as machine learning, nature-inspired computing, and data science for business-to-consumer (B2C) e-commerce. By looking at the exponential growth of the e-commerce market and its popularity, this book also focuses on the current issues, solutions, and future possibilities in the B2C model of e-commerce. Covering a range of critical topics such as online shopping, supply chain management, and blockchain, this reference work is ideal for academic scientists, data scientists, software developers, business experts, researchers, scholars, practitioners, academicians, instructors, and students.
Author: Pettinger, Richard
Publisher: IGI Global
ISBN: 1799897656
Category : Business & Economics
Languages : en
Pages : 765
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Book Description
Advances in digital technologies continue to impact all areas of life, including the business sector. Digital transformation is ascertained to usher in the digitalized economy and involves new concepts and management tools that must be considered in the context of management science and practice. For business leaders to ensure their companies remain competitive and relevant, it is essential for them to utilize these innovative technologies and strategies. The Handbook of Research on Digital Transformation Management and Tools highlights new digital concepts within management, such as digitalization and digital disruption, and addresses the paradigm shift in management science incurred by the digital transformation towards the digitalized economy. Covering a range of important topics such as cultural economy, online consumer behavior, sustainability, and social media, this major reference work is crucial for managers, business owners, researchers, scholars, academicians, practitioners, instructors, and students.
Author: Potluri, Rajasekhara Mouly
Publisher: IGI Global
ISBN: 1668457296
Category : Business & Economics
Languages : en
Pages : 354
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Book Description
When traditional shopping becomes challenging, people are inclined to shop online. Recent limitations like government-imposed quarantines, social distancing, and fear of viruses have provided opportunities for the e-commerce business to thrive. Consumers turned to digital options to bypass physical shopping environments, which will undoubtedly influence long-term buyer behavior. Advancing SMEs Toward E-Commerce Policies for Sustainability provides a fresh perspective on how small and medium-sized enterprises (SMEs) can leverage e-commerce for sustainability and considers the best practices and challenges of adoption. Covering topics such as data science, digital ethics, and blockchain, this reference work is ideal for business owners, managers, policymakers, researchers, scholars, academicians, educators, and students.
Author: Semerádová, Tereza
Publisher: IGI Global
ISBN: 1799882969
Category : Business & Economics
Languages : en
Pages : 275
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Book Description
The COVID-19 pandemic caused global shock to the entire economic system. As a result of the government restrictions, both production and distribution channels were interrupted. In this situation, however, it was possible to observe that some companies were able to adapt to these new conditions. The demand for the possibility of translating physical business into virtual increased. The COVID-19 restrictions showed that many entrepreneurs do not have enough knowledge about the available online tools and possibilities. Given that the digital transformation of business today often consists only of incorporating existing tools into existing processes, transition to e-commerce could be made easily and quickly. Moving Businesses Online and Embracing E-Commerce: Impact and Opportunities Caused by COVID-19 analyzes the impact of COVID-19-related restrictions on business models of enterprises affected most by these restrictions and examines transformational changes induced by the accelerated adoption of internet technologies and transition to e-commerce-based business models. Covering topics such as customer relationship management (CRM), small and medium enterprises (SMEs), and customer loyalty, this book serves as an essential resource for business owners, CEOs, managers, IT consultants, web developers, students, professors, entrepreneurs, researchers, industry professionals, and academicians.
Author: Leon, Ramona Diana
Publisher: IGI Global
ISBN: 1799897176
Category : Business & Economics
Languages : en
Pages : 379
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Book Description
Currently, the main operations of companies are either directly or indirectly interconnected in a global-world context. Competition has drifted from an individual to a supply chain basis, where digitalization plays a key role. Companies with better digital capabilities achieve sustainable competitive market advantages. In this context, companies must identify their current position in terms of digital capabilities, link these capabilities to supply chain performance, define their future desired competitive position and how their digital capabilities are going to help them to get there, and forecast their future desired performance not only at the individual company but also at the supply chain level. Increasing Supply Chain Performance in Digital Society considers innovative approaches to measure, manage, and project towards the future of the digital capabilities of both individual companies and supply chains. It also examines the relations these have with performance being a practical tool to identify not only where they are today in terms of digital capabilities but also where they should be long term and the resources needed to get them there. Covering a range of topics such as artificial intelligence and risk management, this reference work is ideal for practitioners, researchers, scholars, business owners, industry professionals, academicians, instructors, and students.
Author: Annamma Joy
Publisher: Rowman & Littlefield
ISBN: 1666904104
Category : Business & Economics
Languages : en
Pages : 317
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Book Description
In this book, the contributors argue that deep-seated business practices in the worlds of art, fashion, and wine must be overturned to move towards environmental and social sustainability.
Author: Chakraborty, Swati
Publisher: IGI Global
ISBN: 1668459086
Category : Computers
Languages : en
Pages : 258
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Book Description
There are dramatic global challenges that urge us to examine our identities and the need for intercultural dialogue to overcome differences and bring the world together around the concept of a global human module. Dialogue is important to give the world an agenda for action based on tolerance, mutual respect, and fairness. These actions can only succeed if people are clear about the foundations of cultures and civilizations, which can only be reached through dialogue. It is essential to solve how we can reach the next level of technology with inclusion, peace, and dialogue in the era of the metaverse. Dynamics of Dialogue, Cultural Development, and Peace in the Metaverse provides relevant theoretical frameworks and the latest empirical research findings in the metaverse. It explains the strategic role of trust at different levels of the information and knowledge society. Covering topics such as digital culture, peace training, and religion in the metaverse, this premier reference source is an essential resource for business leaders and executives, politicians, government officials, sociologists, students and faculty of higher education, librarians, researchers, and academicians.
Author: Malik, Reena
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 317
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Book Description
In modern business, digital skills have become a prerequisite for organizational success. Amidst the digital transformation, cryptocurrencies and Non-Fungible Tokens (NFTs) have emerged as potent tools for those seeking to harness data's power and engage with their audiences in novel ways. Adoption of NFTs and Cryptocurrency in Marketing delves into the pivotal role of these digital assets, examining their impact on marketing strategies and customer interactions. The book explores the past, present, and future evolution of NFTs, providing a comprehensive understanding of their journey. Through insightful discussions, it navigates the symbiotic relationship between branding and NFTs, showcasing real-world use cases and illuminating the potential for transformative marketing campaigns. From the applications and use cases of NFT adoption to the fusion of physical and digital realms (Phygital NFTs), the book lays the groundwork for understanding the vast opportunities presented by Web 3.0. This book is ideal for practitioners, researchers, and academicians in marketing. It offers a deep dive into strategies and case studies, providing a roadmap for integrating NFTs into marketing initiatives. From multilevel marketing to loyalty programs and tokenization, the book addresses the multifaceted dimensions of NFTs and cryptocurrencies in the marketing domain.
