Author: R. Gulay Ozturk
Publisher: Information Science Reference
ISBN: 9781466661936
Category :
Languages : en
Pages :
Book Description
Handbook of Research on the Impact of Culture and Society on the Entertainment Industry
Author: R. Gulay Ozturk
Publisher: Information Science Reference
ISBN: 9781466661936
Category :
Languages : en
Pages :
Book Description
Publisher: Information Science Reference
ISBN: 9781466661936
Category :
Languages : en
Pages :
Book Description
Handbook of Research on the Impact of Culture and Society on the Entertainment Industry
Author: Gulay Ozturk
Publisher:
ISBN: 9781466661929
Category : Amusements
Languages : en
Pages : 0
Book Description
"This reference provides a review of the academic and popular literature on the relationship between communications and media studies, cinema, advertising, public relations, religion, food tourism, art, sports, technology, culture, marketing, and entertainment practices"--
Publisher:
ISBN: 9781466661929
Category : Amusements
Languages : en
Pages : 0
Book Description
"This reference provides a review of the academic and popular literature on the relationship between communications and media studies, cinema, advertising, public relations, religion, food tourism, art, sports, technology, culture, marketing, and entertainment practices"--
Handbook of Research on the Impact of Culture and Society on the Entertainment Industry
Author: Ozturk, R. Gulay
Publisher: IGI Global
ISBN: 1466661917
Category : Social Science
Languages : en
Pages : 737
Book Description
"This reference provides a review of the academic and popular literature on the relationship between communications and media studies, cinema, advertising, public relations, religion, food tourism, art, sports, technology, culture, marketing, and entertainment practices"--Provided by publisher.
Publisher: IGI Global
ISBN: 1466661917
Category : Social Science
Languages : en
Pages : 737
Book Description
"This reference provides a review of the academic and popular literature on the relationship between communications and media studies, cinema, advertising, public relations, religion, food tourism, art, sports, technology, culture, marketing, and entertainment practices"--Provided by publisher.
Research Anthology on Modern Violence and Its Impact on Society
Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1668474654
Category : Social Science
Languages : en
Pages : 1509
Book Description
Violence on both large and small scales has a tremendous impact on society. The causes and impacts of violence have been under study for decades; however, in the modern era, it is important to remain knowledgeable of the current research on violence. As tragic events flood news headlines around the world, it is essential to evaluate violence, its causes, and its impact on society in order to mitigate and prevent violence globally. The Research Anthology on Modern Violence and Its Impact on Society discusses the causes, ideologies, and perceptions of modern violence and examines its impact on society. It presents emerging research on modern violence in multiple dimensions from interpersonal to mass violence. Covering topics such as gun violence, radicalization, and victim-offender overlap, this major reference work is an essential resource for sociologists, politicians, government officials, law enforcement, community leaders, educators and administrators of both K-12 and higher education, students of higher education, psychologists, criminologists, victimologists, researchers, and academicians.
Publisher: IGI Global
ISBN: 1668474654
Category : Social Science
Languages : en
Pages : 1509
Book Description
Violence on both large and small scales has a tremendous impact on society. The causes and impacts of violence have been under study for decades; however, in the modern era, it is important to remain knowledgeable of the current research on violence. As tragic events flood news headlines around the world, it is essential to evaluate violence, its causes, and its impact on society in order to mitigate and prevent violence globally. The Research Anthology on Modern Violence and Its Impact on Society discusses the causes, ideologies, and perceptions of modern violence and examines its impact on society. It presents emerging research on modern violence in multiple dimensions from interpersonal to mass violence. Covering topics such as gun violence, radicalization, and victim-offender overlap, this major reference work is an essential resource for sociologists, politicians, government officials, law enforcement, community leaders, educators and administrators of both K-12 and higher education, students of higher education, psychologists, criminologists, victimologists, researchers, and academicians.
Reputation Management Techniques in Public Relations
Author: Erdemir, Ayse
Publisher: IGI Global
ISBN: 1522536205
Category : Business & Economics
Languages : en
Pages : 430
Book Description
Reputation is becoming an imperative business function that influences strategic decisions including the direction of a business plan and how an organization should be communicating with its stakeholders and publics. It is crucial for an organization to measure public relations outputs and outcomes as well as measuring established and developing relationships. Reputation Management Techniques in Public Relations is a critical scholarly resource that examines public relations strategies, such as employing media plans, determining communication channels, setting objectives, choosing the right promotional programs and message strategies, budgeting and assessing the overall effectiveness of a company’s public relations strategy. Featuring coverage on a broad range of topics, such as brand and customer communications, corporate social responsibility, and leadership, this book is geared towards practitioners, professionals, and scholars seeking current research on reputation management.
Publisher: IGI Global
ISBN: 1522536205
Category : Business & Economics
Languages : en
Pages : 430
Book Description
Reputation is becoming an imperative business function that influences strategic decisions including the direction of a business plan and how an organization should be communicating with its stakeholders and publics. It is crucial for an organization to measure public relations outputs and outcomes as well as measuring established and developing relationships. Reputation Management Techniques in Public Relations is a critical scholarly resource that examines public relations strategies, such as employing media plans, determining communication channels, setting objectives, choosing the right promotional programs and message strategies, budgeting and assessing the overall effectiveness of a company’s public relations strategy. Featuring coverage on a broad range of topics, such as brand and customer communications, corporate social responsibility, and leadership, this book is geared towards practitioners, professionals, and scholars seeking current research on reputation management.
Technology, Innovation and Creativity in Digital Society
Author: Daria Bylieva
Publisher: Springer Nature
ISBN: 3030897087
Category : Computers
Languages : en
Pages : 1009
Book Description
This book requires an interdisciplinary understanding of creativity, ideal for the formation of a digital public culture. Educating students, young professionals and future engineers is to develop their capacity for creativity. Can creativity be learned? With this question, the relations of technology and art appear in a new light. Especially the notion of "progress" takes on a new meaning and must be distinguished from innovation. The discussion of particular educational approaches, the exploration of digital technologies and the presentation of best practice examples conclude the book. University teachers show how the teaching of creativity reinforces the teaching of other subjects, especially foreign languages.
Publisher: Springer Nature
ISBN: 3030897087
Category : Computers
Languages : en
Pages : 1009
Book Description
This book requires an interdisciplinary understanding of creativity, ideal for the formation of a digital public culture. Educating students, young professionals and future engineers is to develop their capacity for creativity. Can creativity be learned? With this question, the relations of technology and art appear in a new light. Especially the notion of "progress" takes on a new meaning and must be distinguished from innovation. The discussion of particular educational approaches, the exploration of digital technologies and the presentation of best practice examples conclude the book. University teachers show how the teaching of creativity reinforces the teaching of other subjects, especially foreign languages.
Knowledge in the Information Society
Author: Daria Bylieva
Publisher: Springer Nature
ISBN: 3030658570
Category : Technology & Engineering
Languages : en
Pages : 488
Book Description
This book provides a snapshot of state-of-the-art interdisciplinary discussions in Russia about technology in the information society. New technologies are subject to original theoretical analysis, but there are also reflections on the practical experience of their application. The book covers a range of topics which includes human–technology interaction, education in digital reality, distance education due to COVID-19 quarantine measures, cognitive technologies, system analytics of information and communication technologies. The book collects contributions from philosophy, didactics, computer sciences, sociology, psychology, media studies, and law. It contains a selection of papers accepted for presentation at the XX International Conference «Professional Culture of the Specialist of the Future» (26–27 November 2020, St. Petersburg) and the XII International Conference «CommunicativeStrategies of the Information Society» (23–24 October 2020, St. Petersburg).
Publisher: Springer Nature
ISBN: 3030658570
Category : Technology & Engineering
Languages : en
Pages : 488
Book Description
This book provides a snapshot of state-of-the-art interdisciplinary discussions in Russia about technology in the information society. New technologies are subject to original theoretical analysis, but there are also reflections on the practical experience of their application. The book covers a range of topics which includes human–technology interaction, education in digital reality, distance education due to COVID-19 quarantine measures, cognitive technologies, system analytics of information and communication technologies. The book collects contributions from philosophy, didactics, computer sciences, sociology, psychology, media studies, and law. It contains a selection of papers accepted for presentation at the XX International Conference «Professional Culture of the Specialist of the Future» (26–27 November 2020, St. Petersburg) and the XII International Conference «CommunicativeStrategies of the Information Society» (23–24 October 2020, St. Petersburg).
Hospitality, Travel, and Tourism: Concepts, Methodologies, Tools, and Applications
Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1466665440
Category : Business & Economics
Languages : en
Pages : 1600
Book Description
Over generations, human society has woven a rich tapestry of culture, art, architecture, and history, personified in artifacts, monuments, and landmarks arrayed across the globe. Individual communities are looking to exploit these local treasures for the benefit of the travelers who come to see them. Hospitality, Travel, and Tourism: Concepts, Methodologies, Tools, and Applications considers the effect of cultural heritage and destinations of interest on the global economy from the viewpoints of both visitor and host. This broadly-focused, multi-volume reference will provide unique insights for travelers, business leaders, sightseers, cultural preservationists, and others interested in the unique variety of human ingenuity and innovation around the world.
Publisher: IGI Global
ISBN: 1466665440
Category : Business & Economics
Languages : en
Pages : 1600
Book Description
Over generations, human society has woven a rich tapestry of culture, art, architecture, and history, personified in artifacts, monuments, and landmarks arrayed across the globe. Individual communities are looking to exploit these local treasures for the benefit of the travelers who come to see them. Hospitality, Travel, and Tourism: Concepts, Methodologies, Tools, and Applications considers the effect of cultural heritage and destinations of interest on the global economy from the viewpoints of both visitor and host. This broadly-focused, multi-volume reference will provide unique insights for travelers, business leaders, sightseers, cultural preservationists, and others interested in the unique variety of human ingenuity and innovation around the world.
Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications
Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1466673583
Category : Business & Economics
Languages : en
Pages : 2214
Book Description
As marketing professionals look for ever more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audience’s reaction to advertising campaigns is essential. Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications explores cutting-edge advancements in marketing strategies as well as the development and design considerations integral to the successful analysis of consumer trends. Including both in-depth case studies and theoretical discussions, this comprehensive four-volume reference is a necessary resource for business leaders and marketing managers, students and educators, and advertisers looking to expand the reach of their target market.
Publisher: IGI Global
ISBN: 1466673583
Category : Business & Economics
Languages : en
Pages : 2214
Book Description
As marketing professionals look for ever more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audience’s reaction to advertising campaigns is essential. Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications explores cutting-edge advancements in marketing strategies as well as the development and design considerations integral to the successful analysis of consumer trends. Including both in-depth case studies and theoretical discussions, this comprehensive four-volume reference is a necessary resource for business leaders and marketing managers, students and educators, and advertisers looking to expand the reach of their target market.
Handbook of Research on the Impact of Fandom in Society and Consumerism
Author: Wang, Cheng Lu
Publisher: IGI Global
ISBN: 1799810496
Category : Business & Economics
Languages : en
Pages : 605
Book Description
Fans of specific sports teams, television series, and video games, to name a few, often create subcultures in which to discuss and celebrate their loyalty and enthusiasm for a particular object or person. Due to their strong emotional attachments, members of these fandoms are often quick to voluntarily invest their time, money, and energy into a related product or brand, thereby creating a group of faithful and passionate consumers that play a significant role in multiple domains of contemporary culture. The Handbook of Research on the Impact of Fandom in Society and Consumerism is an essential reference source that examines the cultural and economic effects of the fandom phenomenon through a multidisciplinary lens and shapes an understanding of the impact of fandom on brand building. Featuring coverage on a wide range of topics such as religiosity, cosplay, and event marketing, this publication is ideally designed for marketers, managers, advertisers, brand managers, consumer behavior analysts, product developers, psychologists, entertainment managers, event coordinators, political scientists, anthropologists, academicians, researchers, and students seeking current studies on the global impact of this particularly devoted community.
Publisher: IGI Global
ISBN: 1799810496
Category : Business & Economics
Languages : en
Pages : 605
Book Description
Fans of specific sports teams, television series, and video games, to name a few, often create subcultures in which to discuss and celebrate their loyalty and enthusiasm for a particular object or person. Due to their strong emotional attachments, members of these fandoms are often quick to voluntarily invest their time, money, and energy into a related product or brand, thereby creating a group of faithful and passionate consumers that play a significant role in multiple domains of contemporary culture. The Handbook of Research on the Impact of Fandom in Society and Consumerism is an essential reference source that examines the cultural and economic effects of the fandom phenomenon through a multidisciplinary lens and shapes an understanding of the impact of fandom on brand building. Featuring coverage on a wide range of topics such as religiosity, cosplay, and event marketing, this publication is ideally designed for marketers, managers, advertisers, brand managers, consumer behavior analysts, product developers, psychologists, entertainment managers, event coordinators, political scientists, anthropologists, academicians, researchers, and students seeking current studies on the global impact of this particularly devoted community.