Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy PDF Download
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Author: Carvalho, Luísa Cagica
Publisher: IGI Global
ISBN: 1522563083
Category : Business & Economics
Languages : en
Pages : 609
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Book Description
The digital economy is a driver of change, innovation, and competitiveness for international businesses and organizations. Because of this, it is important to highlight emergent and innovative aspects of marketing strategies and entrepreneurial approaches to overcome the challenges of the digital world. The Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy provides innovative insights into the key developments and new trends associated with online challenges and opportunities. The content within this publication represents research encompassing corporate social responsibility, economic policy, and female entrepreneurship, and it is a vital reference source for policymakers, managers, entrepreneurs, graduate-level business students, researchers, and academicians seeking coverage on topics centered on conceptual, technological, and design issues related to digital developments in the economy.
Author: Carvalho, Luísa Cagica
Publisher: IGI Global
ISBN: 1522563083
Category : Business & Economics
Languages : en
Pages : 609
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Book Description
The digital economy is a driver of change, innovation, and competitiveness for international businesses and organizations. Because of this, it is important to highlight emergent and innovative aspects of marketing strategies and entrepreneurial approaches to overcome the challenges of the digital world. The Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy provides innovative insights into the key developments and new trends associated with online challenges and opportunities. The content within this publication represents research encompassing corporate social responsibility, economic policy, and female entrepreneurship, and it is a vital reference source for policymakers, managers, entrepreneurs, graduate-level business students, researchers, and academicians seeking coverage on topics centered on conceptual, technological, and design issues related to digital developments in the economy.
Author: Carvalho, Luísa Cagica
Publisher: IGI Global
ISBN: 1799841006
Category : Business & Economics
Languages : en
Pages : 455
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Book Description
Currently, most organizations are dependent on IS/ICT in order to support their business strategies. IS/ICT can promote the implementation of strategies and enhancers of optimization of the various aspects of the business. In market enterprises and social organizations, digital economy and ICTs are important tools that can empower social entrepreneurship initiatives to develop, fund, and implement new and innovative solutions to social, cultural, and environmental problems. The Handbook of Research on Multidisciplinary Approaches to Entrepreneurship, Innovation, and ICTs is an essential reference source that discusses the digitalization techniques of the modern workforce as well as important tools empowering social entrepreneurship initiatives. Featuring research on topics such as agile business analysis, multicultural workforce, and human resource management, this book is ideally designed for business managers, entrepreneurs, IT consultants, researchers, industry professionals, human resource consultants, academicians, and students.
Author: Pego, Ana
Publisher: IGI Global
ISBN: 1668488809
Category : Science
Languages : en
Pages : 528
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Book Description
Bioeconomy is an essential natural capital for life, citizen well-being, and societal prosperity. After decades of intense damaging use, pollution, and hydrological stress, Europe's ecosystems are acutely threatened with serious degradation. This situation not only means acute economic loss, but also entails catastrophic ecological, social, and cultural damage. Handbook of Research on Bioeconomy and Economic Ecosystems is a critical resource that explores the conservation of ecosystems and their biodiversity and discusses potential new challenges in terms of the economic, social, and environmental path for Europe and other regions of the world. Featuring research on topics such as bioeconomy, circular economy, and economic and social analysis, this book is ideally designed for city authorities, experts, officers, business representatives, economists, politicians, academicians, and researchers.
Author: Barbosa, Belem
Publisher: IGI Global
ISBN: 1799890104
Category : Business & Economics
Languages : en
Pages : 614
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Book Description
In a global and digital society, businesses are constantly being challenged by innovative and disruptive management strategies. The dramatic changes that took place in all corners of the world during the COVID-19 pandemic confirmed that companies need to update their resources and anticipate trends. The current changes introduced by digitalization offer endless innovation scenarios and strategic opportunities to companies but also demand an accurate and structured analysis of drivers, motivations, and determinants for success in this transformation. The Handbook of Research on Smart Management for Digital Transformation analyzes the drivers of digital transformation in businesses and assesses digital transformation success factors in the short, medium, and long run. This critical reference source is comprised of theoretical and empirical chapters as well as case studies on digital adoption by companies in different business sectors. Covering topics such as brand messaging, digital media platforms, and success determinants, this book is an essential resource for managers, researchers, educators of higher education, business students, digital strategists, business associations, communication and marketing agencies, entrepreneurs, and academicians.
Author: Andrade, Pedro
Publisher: IGI Global
ISBN: 1668433710
Category : Business & Economics
Languages : en
Pages : 782
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Book Description
The tourism and hospitality industries have faced major setbacks in recent years as they have had to combat various challenges such as the COVID-19 pandemic and a rapidly evolving global market. In order to ensure these industries are prepared for future crises, further study on the best practices and strategies for handling difficult times and managing growth is critical. The Handbook of Research on Urban Tourism, Viral Society, and the Impact of the COVID-19 Pandemic provides innovative research and perspectives on the revitalization of cultural tourism industries and services by addressing the creation of jobs in the areas of restoration, leisure, and culture. The book also analyzes how the tourism industry has handled global crises in the past and proposes business models for information and knowledge dissemination to appropriately handle disasters. Covering critical topics such as digital media and risk management, this major reference work is ideal for industry professionals, government officials, policymakers, researchers, academicians, scholars, practitioners, instructors, and students.
Author: Jose Manuel Saiz-Alvarez
Publisher: Business Science Reference
ISBN: 9781522589396
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
"This book explores the relationship between digital marketing, social entrepreneurship, and solidarity economics to create crowding-in effects and socioeconomic wealth directed towards the improvement of the standard of living of the society. It also examine examines the impact and application of digital marketing on small and medium enterprises"--
Author: Pego, Ana Cristina
Publisher: IGI Global
ISBN: 1799877876
Category : Political Science
Languages : en
Pages : 402
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Book Description
The smart city is a driver of change, innovation, competitiveness, and networking for businesses and organizations based on the concept of the Sustainable Development Goals for the 2030 agenda. The importance of a new paradigm regarding the externalities of the environment, citizen welfare, and natural resources in cities as an impact of urban ecosystems is the main objective for sustainable development in cities through 2030. Smart Cities, Citizen Welfare, and the Implementation of Sustainable Development Goals provides innovative insights into the key developments and new trends associated with online challenges and opportunities in smart cities based on the concept of the Sustainable Development Goals. The content within this publication represents research encompassing corporate social responsibility, economic policy, and city planning. This book serves as a vital reference source for urban planners, policymakers, managers, entrepreneurs, graduate-level students, researchers, and academicians seeking coverage on topics centered on conceptual, technological, and design issues related to smart city development in Europe.
Author: Pontus Braunerhjelm
Publisher: Edward Elgar Publishing
ISBN: 1800884478
Category : Business & Economics
Languages : en
Pages : 429
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Book Description
This comprehensive Handbook presents thoughtful analysis on how regulations can impact innovation within a number of regulatory fields and markets, and provides a greater understanding of regulatory complexity and the challenging task it presents for future research.
Author: Yeromin, Mykola Borysovych
Publisher: IGI Global
ISBN: 1799838099
Category : Social Science
Languages : en
Pages : 209
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Book Description
Much like different lenses will give a camera a different view, different forms of media portray different aspects of political relations. Without conveyed messages through audiovisual media, individuals would lose those conveyed messages through sub-textual means. Universal Codes of Media in International Political Communications: Emerging Research and Opportunities provides emerging research exploring the theoretical and practical aspects of audiovisual media and applications within political science. Featuring coverage on a broad range of topics such as media representation, political studies, and international communications, this book is ideally designed for policymakers, administrators, and government officials.
Author: Ellis, Allison Clark
Publisher: IGI Global
ISBN: 1799842924
Category : Political Science
Languages : en
Pages : 204
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Book Description
As we come upon the 30th anniversary of communism’s fall, it is a good time to reexamine what life was like behind the Iron Curtain and how communism impacted people for generations. The study of communication is important as it shows how much effect government type has on the principles its people support. Those interested in promoting and maintaining democratic ideals in countries around the world require a book such as this to better understand the effect communism has had. Impact of Political Socialization on the Support for Democratic Principles: Emerging Research and Opportunities examines life under communism in Czechoslovakia and Hungary with particular attention paid to education, religion, travel, and exposure to Western culture, as well as their transition to democracy and how successful that transition has been. The book makes the case that being politically socialized under communism has made embracing democratic principles more difficult. The evidence for this case is based on 200 interviews conducted in 2017-18 with people who lived in Czechoslovakia and Hungary during communism, present-day analysis of government and politics in the Czech Republic and Hungary, and survey data from the European Social Survey. The main struggles in transitioning to democracy are identified, and it is speculated whether the Czech Republic and Hungary can ever be long-term, fully functioning democracies. The main implications of this publication are how government type during political socialization affects support for democratic principles, and whether the United States could ever be at risk for democratic erosion. The book is intended for political scientists, government officials, historians, academicians, researchers, and students.
