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Author: David Amerland
Publisher: Pearson Education
ISBN: 0789751348
Category : Business & Economics
Languages : en
Pages : 240
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Book Description
Deep inside Google, brilliant researchers have crafted breakthrough 'semantic search' techniques that are already transforming Google's day-to-day search results. What does that mean to you? It means that if you want to be discovered on the Web, yesterday's SEO techniques aren't good enough anymore. Now there's a book that tells you what to do instead - in plain English.
Author: David Amerland
Publisher: Pearson Education
ISBN: 0789751348
Category : Business & Economics
Languages : en
Pages : 240
Get Book
Book Description
Deep inside Google, brilliant researchers have crafted breakthrough 'semantic search' techniques that are already transforming Google's day-to-day search results. What does that mean to you? It means that if you want to be discovered on the Web, yesterday's SEO techniques aren't good enough anymore. Now there's a book that tells you what to do instead - in plain English.
Author: David Amerland
Publisher: Pearson Education
ISBN: 0789751348
Category : Business & Economics
Languages : en
Pages : 240
Get Book
Book Description
Deep inside Google, brilliant researchers have crafted breakthrough 'semantic search' techniques that are already transforming Google's day-to-day search results. What does that mean to you? It means that if you want to be discovered on the Web, yesterday's SEO techniques aren't good enough anymore. Now there's a book that tells you what to do instead - in plain English.
Author: Pierce Ivory
Publisher: GRIN Verlag
ISBN: 366820831X
Category : Business & Economics
Languages : en
Pages : 109
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Book Description
Master's Thesis from the year 2015 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: First Class Honours, , course: Masters Degree in Digital Marketing - Semantic Search Personalisation, language: English, abstract: This research is an investigation into the Irish public's perception of Google search. The study examines the methods used by Google to present users with the most relevant and satisfactory search results. 95% of the online public in Ireland use Google as a search tool. This study aims to uncover true user sentiment in Ireland. The objectives of this research are to reveal how the Irish public view Google in regards to semantic search personalisation, trust, influence, reliance, reputation, and ethics. The existing literature revealed that Google's search engine has evolved from, one that used Boolean Search logic to match keywords, to a semantic engine that understands user intent and context. The literature also reveals how the younger 'Millennial' generation associate the Internet with one brand, Google. The literature examines search personalisation and how intuitive it has become as it serves us with content that matches our online behaviour. We discover that over-personalisation is narrowing our search bubble which in turn can blind us from other information outside our search reach. During the course of this study, a mixed method research was used to measure and discuss public opinion. This study has identified where literature has fallen short. Where gaps have appeared in the literature, qualitative meaning has been extracted from 3 groups of people from differing levels of technical ability and experience. It was discovered that age demographic affects how we view Google as a search engine. Quantitative findings revealed that 75% of users were aware of personalisation but 70% of these users were not always happy with the results. Although a general consensus was formed that personalisation was helpful in many respects, it was also argued, in some camps, that it breached ethical boundaries. Overall, there was a national split whether users considered personalisation ethical or not. This study leaves open the debate of how we perceive Google as a nation but it also gets closer to the truth of how we feel about the search engine on a personal level. The research also confirms that there is plenty of opportunity to carry out further studies into this area.
Author: Yi Chang
Publisher: Springer Nature
ISBN: 3030583341
Category : Computers
Languages : en
Pages : 224
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Book Description
This book presents a systematic study of practices and theories for query understanding of search engines. These studies can be categorized into three major classes. The first class is to figure out what the searcher wants by extracting semantic meaning from the searcher’s keywords, such as query classification, query tagging, and query intent understanding. The second class is to analyze search queries and then translate them into an enhanced query that can produce better search results, such as query spelling correction or query rewriting. The third class is to assist users in refining or suggesting queries in order to reduce users’ search effort and satisfy their information needs, such as query auto-completion and query suggestion. Query understanding is a fundamental part of search engines. It is responsible to precisely infer the intent of the query formulated by the search user, to correct spelling errors in his/her query, to reformulate the query to capture its intent more accurately, and to guide the user in formulating a query with precise intent. The book will be invaluable to researchers and graduate students in computer or information science and specializing in information retrieval or web-based systems, as well as to researchers and programmers working on the development or improvement of products related to search engines.
Author: Archana Patel
Publisher: CRC Press
ISBN: 1000729230
Category : Computers
Languages : en
Pages : 400
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Book Description
Semantic web technologies (SWTs) offer the richest machine-interpretable (rather than just machine-processable) and explicit semantics that are being extensively used in various domains and industries. This book provides a roadmap for semantic web technologies (SWTs) and highlights their role in a wide range of domains including cloud computing, Internet of Things, big data, sensor network, and so forth. It also explores the prospects of these technologies including different data interchange formats, query languages, ontologies, Linked Data, and notations. The role of SWTs in ‘epidemic Covid-19’, ‘e-learning platforms and systems’, ‘block chain’, ‘open online courses’, and ‘visual analytics in healthcare’ is described as well. This book: Explores all the critical aspects of semantic web technologies (SWTs) Discusses the impact of SWTs on cloud computing, Internet of Things, big data, and sensor network Offers a comprehensive examination of the emerging research in the areas of SWTs and their related domains Provides a template to develop a wide range of smart and intelligent applications Includes latest applications and examples with real data This book is aimed at researchers and graduate students in computer science, informatics, web technology, cloud computing, and Internet of Things.
Author: John Domingue
Publisher: Springer Science & Business Media
ISBN: 3540929126
Category : Computers
Languages : en
Pages : 1077
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Book Description
After years of mostly theoretical research, Semantic Web Technologies are now reaching out into application areas like bioinformatics, eCommerce, eGovernment, or Social Webs. Applications like genomic ontologies, semantic web services, automated catalogue alignment, ontology matching, or blogs and social networks are constantly increasing, often driven or at least backed up by companies like Google, Amazon, YouTube, Facebook, LinkedIn and others. The need to leverage the potential of combining information in a meaningful way in order to be able to benefit from the Web will create further demand for and interest in Semantic Web research. This movement, based on the growing maturity of related research results, necessitates a reliable reference source from which beginners to the field can draw a first basic knowledge of the main underlying technologies as well as state-of-the-art application areas. This handbook, put together by three leading authorities in the field, and supported by an advisory board of highly reputed researchers, fulfils exactly this need. It is the first dedicated reference work in this field, collecting contributions about both the technical foundations of the Semantic Web as well as their main usage in other scientific fields like life sciences, engineering, business, or education.
Author: D.T. Tran
Publisher: IOS Press
ISBN: 1614993440
Category : Computers
Languages : en
Pages : 243
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Book Description
The book is composed of two main parts. The first part is a general study of Semantic Web Search. The second part specifically focuses on the use of semantics throughout the search process, compiling a big picture of Process-oriented Semantic Web Search from different pieces of work that target specific aspects of the process. In particular, this book provides a rigorous account of the concepts and technologies proposed for searching resources and semantic data on the Semantic Web. To collate the various approaches and to better understand what the notion of Semantic Web Search entails, this book presents a general Semantic Web Search model. With respect to this model, the book provides a comprehensive discussion of the state-of-the-art. It elaborates on approaches for crawling, managing and searching Semantic Web resources as well as the various schemes proposed for ranking search results. Besides these specific approaches, search is also studied in a general multi-data-source scenario. This shall demonstrate how this work on search is extended and applied to the Web setting. A major feature of the book is that it considers search and the use of semantics for search also from a process point of view. Extending the general model, the book introduces the notion of Process-oriented Semantic Web Search, where semantics is exploited throughout the entire search process – from query construction to query processing up to result presentation and query refinement. Specific pieces of work targeting these individual steps of the process are combined to form a coherent and consistent picture of Process-oriented Semantic Web Search. In order to convey this general notion as well as the specific concepts and technologies developed for supporting the search process, this book presents a compilation of work called SemSearchPro and provides detailed descriptions on the underlying approaches.
Author: Mathieu d'Aquin
Publisher: Springer Nature
ISBN: 3031794710
Category : Mathematics
Languages : en
Pages : 78
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Book Description
The Semantic Web is a young discipline, even if only in comparison to other areas of computer science. Nonetheless, it already exhibits an interesting history and evolution. This book is a reflection on this evolution, aiming to take a snapshot of where we are at this specific point in time, and also showing what might be the focus of future research. This book provides both a conceptual and practical view of this evolution, especially targeted at readers who are starting research in this area and as support material for their supervisors. From a conceptual point of view, it highlights and discusses key questions that have animated the research community: what does it mean to be a Semantic Web system and how is it different from other types of systems, such as knowledge systems or web-based information systems? From a more practical point of view, the core of the book introduces a simple conceptual framework which characterizes Intelligent Semantic Web Systems. We describe this framework, the components it includes, and give pointers to some of the approaches and technologies that might be used to implement them. We also look in detail at concrete systems falling under the category of Intelligent Semantic Web Systems, according to the proposed framework, allowing us to compare them, analyze their strengths and weaknesses, and identify the key fundamental challenges still open for researchers to tackle.
Author: Sean Bechhofer
Publisher: Springer Science & Business Media
ISBN: 3540682333
Category : Computers
Languages : en
Pages : 916
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Book Description
This book constitutes the refereed proceedings of the 5th European Semantic Web Conference, ESWC 2008, held in Tenerife, Canary Islands, Spain, in June 2008. The 51 revised full papers presented together with 3 invited talks and 25 system description papers were carefully reviewed and selected from a total of 270 submitted papers. The papers are organized in topical sections on agents, application ontologies, applications, formal languages, foundational issues, learning, ontologies and natural language, ontology alignment, query processing, search, semantic Web services, storage and retrieval of semantic Web data, as well as user interfaces and personalization.
Author: Ira Kaufman
Publisher: Routledge
ISBN: 1317999754
Category : Business & Economics
Languages : en
Pages : 354
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Book Description
Digital Marketing: Integrating Strategy and Tactics with Values is an easy-to-understand guidebook that draws on the latest digital tactics and strategic insights to help organizations generate sustainable growth through digital integration. It provides a roadmap to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective digital tactics and tools with core values to achieve competitive advantage. Bringing the reader through its five-step Path to Digital Integration (Mindset, Model, Strategy, Implementation, and Sustainability), Digital Marketing seeks to Outline the key drivers of change and leading digital marketing trends executives need to understand and incorporate to drive business opportunity. Evaluate the digital channels and technologies management teams can leverage to execute a successful Integrated Digital Marketing strategy. This includes insight into the latest digital tactics (website, social, mobile, search, content, and email marketing; data analytics) and social tools (Facebook, Twitter, YouTube, LinkedIn, Instagram, Pinterest, and Google Plus). Discover the impact of digital transformation on the organization, from the effect of digital tactics on the customer experience (CX) to the value of integrating internal digital strategies to facilitate collaboration and innovation. Guide aspiring leaders on how to combine core values and business goals with progressive digital strategies, tactics, and tools to generate sustainable outcomes for all stakeholders. This interactive guidebook provides a truly Connected Digital Experience (CDE): the Zappar augmented reality mobile app allows the reader to activate the "Discover More" and "Play Video" icons found throughout the book, instantly connecting the reader, via their mobile device, to additional content housed on our companion website, Digital Marketing Resource Center (www.dmresourcecenter.org). "Play Video" icons incorporate point-in-time video commenting solution Vusay to enable interactive social conversations around each video. Digital Marketing is the ideal guide for aspiring leaders – executives, instructors, owners, entrepreneurs, managers, students – at all stages of digital literacy. To request access to the resources in the Digital Marketing Resources Center, please contact Ira Kaufman at
[email protected].
