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Author: Seth Godin
Publisher: Penguin UK
ISBN: 0141935758
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
Read Free Prize Inside and learn how to create something incredible that your customers won't be able to resist. Make something happen! Remember when cereal boxes came with a free prize inside? You already liked the cereal, but once you saw that there was a free prize inside - something small yet precious - it became irresistible. In his new book, Seth Godin shows how you can make your customers feel that way again. Here's a step-by-step way to get your organization to do something remarkable: quickly, cheaply and reliably. You don't need an MBA or a huge budget. All you need is a strategy for finding great ideas and convincing others to help you make them happen. Free Prize Inside is jammed with practical ideas you can use right now to MAKE SOMETHING HAPPEN, no matter what kind of company you work for. Because everything we do is marketing - even if you're not in the marketing department.
Author: Seth Godin
Publisher: Penguin UK
ISBN: 0141935758
Category : Business & Economics
Languages : en
Pages : 256
Get Book
Book Description
Read Free Prize Inside and learn how to create something incredible that your customers won't be able to resist. Make something happen! Remember when cereal boxes came with a free prize inside? You already liked the cereal, but once you saw that there was a free prize inside - something small yet precious - it became irresistible. In his new book, Seth Godin shows how you can make your customers feel that way again. Here's a step-by-step way to get your organization to do something remarkable: quickly, cheaply and reliably. You don't need an MBA or a huge budget. All you need is a strategy for finding great ideas and convincing others to help you make them happen. Free Prize Inside is jammed with practical ideas you can use right now to MAKE SOMETHING HAPPEN, no matter what kind of company you work for. Because everything we do is marketing - even if you're not in the marketing department.
Author: Seth Godin
Publisher: Penguin
ISBN: 1101218452
Category : Business & Economics
Languages : en
Pages : 286
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Book Description
How to find the soft innovation that will make your product, service, school, church, or career worth talking about. We live in an era of too much noise, too much clutter, too many choices, and too much spam. And as Seth Godin's 200,000-copy bestseller Purple Cow taught the business world, the old ways of marketing simply don't work anymore. The best way to sell anything these days is through word of mouth and the only real way to get word of mouth is to create something remarkable. Free Prize Inside, the sequel to Purple Cow, explains how to do just that. It's jammed with practical ideas you can use right now to make your product or service remarkable, so that it will virtually sell itself. Remember when cereal came with a free prize inside? Even if you already liked the cereal, it was the little plastic toy that made it irresistible. Godin explains how you can think of a bonus that will make your customers feel just as excited, no matter what business you're in. Consider these free prizes: • The Tupperware party, which turned buying plastic bowls into a social event • Flintstones vitamins, which turned a serious product into something fun • The free change-counting machine at every Commerce Bank branch • The little blue box from Tiffany, which makes people happy before they even open it This book offers a way to create free prizes quickly, cheaply, and reliably and persuade others in your organization to help you bring them to life.
Author: Anastasia Suen
Publisher: Capstone
ISBN: 1434216276
Category : Awards
Languages : en
Pages : 18
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Book Description
Robot and Rico go to the grocery store to search the cereal boxes for the one prize they don't have.
Author: Jesse Lee Kercheval
Publisher: U of Nebraska Press
ISBN: 9780803211353
Category : Fiction
Languages : en
Pages : 246
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Book Description
A series of interlinked short stories chronicles the world of Alice, a girl raised in Florida, who finds love with the scion of a family of Norwegian-Wisconsin farmers, her beloved Anders, and their family as they confront the joys, sorrows, and challenges of life together in Wisconsin. Winner of the Prairie Schooner Book Prize in Fiction.
Author: Seth Godin
Publisher: National Geographic Books
ISBN: 1591841674
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
How to find the soft innovation that will make your product, service, school, church, or career worth talking about. We live in an era of too much noise, too much clutter, too many choices, and too much spam. And as Seth Godin's 200,000-copy bestseller Purple Cow taught the business world, the old ways of marketing simply don't work anymore. The best way to sell anything these days is through word of mouth and the only real way to get word of mouth is to create something remarkable. Free Prize Inside, the sequel to Purple Cow, explains how to do just that. It's jammed with practical ideas you can use right now to make your product or service remarkable, so that it will virtually sell itself. Remember when cereal came with a free prize inside? Even if you already liked the cereal, it was the little plastic toy that made it irresistible. Godin explains how you can think of a bonus that will make your customers feel just as excited, no matter what business you're in. Consider these free prizes: • The Tupperware party, which turned buying plastic bowls into a social event • Flintstones vitamins, which turned a serious product into something fun • The free change-counting machine at every Commerce Bank branch • The little blue box from Tiffany, which makes people happy before they even open it This book offers a way to create free prizes quickly, cheaply, and reliably and persuade others in your organization to help you bring them to life.
Author: Sara Mayeux
Publisher: UNC Press Books
ISBN: 1469656035
Category : Law
Languages : en
Pages : 287
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Book Description
Every day, in courtrooms around the United States, thousands of criminal defendants are represented by public defenders--lawyers provided by the government for those who cannot afford private counsel. Though often taken for granted, the modern American public defender has a surprisingly contentious history--one that offers insights not only about the "carceral state," but also about the contours and compromises of twentieth-century liberalism. First gaining appeal amidst the Progressive Era fervor for court reform, the public defender idea was swiftly quashed by elite corporate lawyers who believed the legal profession should remain independent from the state. Public defenders took hold in some localities but not yet as a nationwide standard. By the 1960s, views had shifted. Gideon v. Wainwright enshrined the right to counsel into law and the legal profession mobilized to expand the ranks of public defenders nationwide. Yet within a few years, lawyers had already diagnosed a "crisis" of underfunded, overworked defenders providing inadequate representation--a crisis that persists today. This book shows how these conditions, often attributed to recent fiscal emergencies, have deep roots, and it chronicles the intertwined histories of constitutional doctrine, big philanthropy, professional in-fighting, and Cold War culture that made public defenders ubiquitous but embattled figures in American courtrooms.
Author: Deborah Willis
Publisher:
ISBN: 9780822355823
Category : African American gays
Languages : en
Pages : 0
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Book Description
Legendary features Gerard H. Gaskin's radiant color and black-and-white photographs of house balls, underground pageants where gay and transgender men and women, mostly African American and Latino, come together to see and be seen.
Author: Geir Lundestad
Publisher: Oxford University Press
ISBN: 0192579010
Category : History
Languages : en
Pages : 240
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Book Description
The World's Most Prestigious Prize: The Inside Story of the Nobel Peace Prize is a fascinating, insider account of the Nobel peace prize. Drawing on unprecedented access to the Norwegian Nobel Institute's vast archive, it offers a gripping account of the founding of the prize, as well as its highs and lows, triumphs and disasters, over the last one-hundred-and-twenty years. But more than that, the book also draws on the author's unique insight during his twenty-five years as Director of the Norwegian Nobel Institute and Secretary of the Norwegian Nobel Committee. It reveals the real story of all the laureates of that period - some of them among the most controversial in the history of the prize (Gorbachev, Arafat, Peres and Rabin, Mandela and De Klerk, Obama, and Liu Xiaobo) - and exactly why they came to receive the prize. Despite all that has been written about the Nobel Peace Prize, this is the first-ever account written by a prominent insider in the Nobel system.
Author: Chris Anderson
Publisher: Hachette Books
ISBN: 1401394515
Category : Business & Economics
Languages : en
Pages : 366
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Book Description
The online economy offers challenges to traditional businesses as well as incredible opportunities. Chris Anderson makes the compelling case that in many instances businesses can succeed best by giving away more than they charge for. Known as "Freemium," this combination of free and paid is emerging as one of the most powerful digital business models. In Free, Chris Anderson explores this radical idea for the new global economy and demonstrates how it can be harnessed for the benefit of consumers and businesses alike. In the twenty-first century, Free is more than just a promotional gimmick: It's a business strategy that is essential to a company's successful future.
Author: Milton Friedman
Publisher: LaSalle, Ill. : Open Court
ISBN:
Category : Business & Economics
Languages : en
Pages : 344
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Book Description
