Author: David W. Stewart
Publisher: SAGE
ISBN: 9780761925835
Category : Business & Economics
Languages : en
Pages : 204
Book Description
Publisher description
Focus Groups
Author: David W. Stewart
Publisher: SAGE
ISBN: 9780761925835
Category : Business & Economics
Languages : en
Pages : 204
Book Description
Publisher description
Publisher: SAGE
ISBN: 9780761925835
Category : Business & Economics
Languages : en
Pages : 204
Book Description
Publisher description
Focus Groups as Qualitative Research
Author: David L. Morgan
Publisher: SAGE
ISBN: 9780761903437
Category : Social Science
Languages : en
Pages : 92
Book Description
This extensively revised edition of Focus Groups as Qualitative Research reflects the many changes that have occurred in the study of focus groups in recent years.
Publisher: SAGE
ISBN: 9780761903437
Category : Social Science
Languages : en
Pages : 92
Book Description
This extensively revised edition of Focus Groups as Qualitative Research reflects the many changes that have occurred in the study of focus groups in recent years.
Focus Groups
Author: Richard A. Krueger
Publisher: SAGE
ISBN: 9780761920717
Category : Medical
Languages : en
Pages : 238
Book Description
`I read this book in a single sitting. It is written in an enthusiastic, helpful and clear style that held my attention, and made me want to read what came next. I shall read it again in a single sitting - probably more than once. For it offers common-sense advice about planning and running focus groups which I will want to revisit′ - British Journal of Education Technology The Third Edition of the `standard′ for learning how to conduct a focus group contains: a new chapter comparing and contrasting market research, academic, nonprofit and participatory approaches to focus group research; expanded descriptions on how to plan focus group studies and do the analysis, including step-by-step procedures; examples of questions that ask participants to do more than just discuss, and suggestions on how to answer questions about your focus group research.
Publisher: SAGE
ISBN: 9780761920717
Category : Medical
Languages : en
Pages : 238
Book Description
`I read this book in a single sitting. It is written in an enthusiastic, helpful and clear style that held my attention, and made me want to read what came next. I shall read it again in a single sitting - probably more than once. For it offers common-sense advice about planning and running focus groups which I will want to revisit′ - British Journal of Education Technology The Third Edition of the `standard′ for learning how to conduct a focus group contains: a new chapter comparing and contrasting market research, academic, nonprofit and participatory approaches to focus group research; expanded descriptions on how to plan focus group studies and do the analysis, including step-by-step procedures; examples of questions that ask participants to do more than just discuss, and suggestions on how to answer questions about your focus group research.
Using Focus Groups in Research
Author: Lia Litosseliti
Publisher: A&C Black
ISBN: 1441141804
Category : Education
Languages : en
Pages : 114
Book Description
Focus Groups are often under-used as a valuable tool for research. This practical and extremely well-written guide offers advice on: * planning and organising focus groups * what types of questions to use* the limitations and advantages of using these groups as research methods* collecting the data at group sessions* how to analyse the data produced
Publisher: A&C Black
ISBN: 1441141804
Category : Education
Languages : en
Pages : 114
Book Description
Focus Groups are often under-used as a valuable tool for research. This practical and extremely well-written guide offers advice on: * planning and organising focus groups * what types of questions to use* the limitations and advantages of using these groups as research methods* collecting the data at group sessions* how to analyse the data produced
Planning Focus Groups
Author: David L. Morgan
Publisher: SAGE
ISBN: 9780761908173
Category : Family & Relationships
Languages : en
Pages : 164
Book Description
Covers the range of practical tasks required in the course of a research project when using focus groups. This title emphasizes the clarifying purposes of the research project in order to collect data that meet the goals. It features a discussion of personnel and budgets.
Publisher: SAGE
ISBN: 9780761908173
Category : Family & Relationships
Languages : en
Pages : 164
Book Description
Covers the range of practical tasks required in the course of a research project when using focus groups. This title emphasizes the clarifying purposes of the research project in order to collect data that meet the goals. It features a discussion of personnel and budgets.
Moderating Focus Groups
Author: Richard A. Krueger
Publisher: SAGE
ISBN: 9780761908210
Category : Reference
Languages : en
Pages : 140
Book Description
Volume 4 of this series is indispensable for all wishing to improve their focus group moderating skills. This book provides an overview of critical skills needed by moderators, the skills moderators use, & strategies for handling difficult situations.
Publisher: SAGE
ISBN: 9780761908210
Category : Reference
Languages : en
Pages : 140
Book Description
Volume 4 of this series is indispensable for all wishing to improve their focus group moderating skills. This book provides an overview of critical skills needed by moderators, the skills moderators use, & strategies for handling difficult situations.
Successful Focus Groups
Author: David L. Morgan
Publisher: SAGE
ISBN: 9780803948747
Category : Social Science
Languages : en
Pages : 292
Book Description
This title addresses the issues, practice wisdom and problems in conducting focus groups. Written by an interdisciplinary group of scholars, it covers the basic principles of when and how to use focus groups, the applicability of focus group interviews to survey research and other methods, general issues in the use of focus groups, the specific problems of focus groups with different populations or settings and an agenda for future development of the method.
Publisher: SAGE
ISBN: 9780803948747
Category : Social Science
Languages : en
Pages : 292
Book Description
This title addresses the issues, practice wisdom and problems in conducting focus groups. Written by an interdisciplinary group of scholars, it covers the basic principles of when and how to use focus groups, the applicability of focus group interviews to survey research and other methods, general issues in the use of focus groups, the specific problems of focus groups with different populations or settings and an agenda for future development of the method.
Focus Groups in Social Research
Author: Michael Bloor
Publisher: SAGE
ISBN: 9780761957430
Category : Social Science
Languages : en
Pages : 126
Book Description
There is an increasing divergence of focus group practice between social researchers and commercial market researchers. This book addresses the key issues and practical requirements of the social researcher, namely: the kinds of social research issues for which focus groups are most and least suitable; optimum group size and composition; and the designing of focusing exercises, facilitation and appropriate analysis. The authors use examples, drawn from their own focus groups research experience, and provide exercises for further study. They address the three main components of composition, conduct and analysis in focus group research and also acknowledge the increasing impact the Internet has had on social research by cover
Publisher: SAGE
ISBN: 9780761957430
Category : Social Science
Languages : en
Pages : 126
Book Description
There is an increasing divergence of focus group practice between social researchers and commercial market researchers. This book addresses the key issues and practical requirements of the social researcher, namely: the kinds of social research issues for which focus groups are most and least suitable; optimum group size and composition; and the designing of focusing exercises, facilitation and appropriate analysis. The authors use examples, drawn from their own focus groups research experience, and provide exercises for further study. They address the three main components of composition, conduct and analysis in focus group research and also acknowledge the increasing impact the Internet has had on social research by cover
Focus Groups
Author: Joe Langford
Publisher: CRC Press
ISBN: 0203302745
Category : Business & Economics
Languages : en
Pages : 237
Book Description
The focus group is widely used to as a tool for increasing the understanding of users and their requirements, and identifying potential solutions for these requirements. Its main value lies in the conveyance of less tangible information that cannot be obtained using more traditional methods. Eliciting user needs beyond the functional is crucial for
Publisher: CRC Press
ISBN: 0203302745
Category : Business & Economics
Languages : en
Pages : 237
Book Description
The focus group is widely used to as a tool for increasing the understanding of users and their requirements, and identifying potential solutions for these requirements. Its main value lies in the conveyance of less tangible information that cannot be obtained using more traditional methods. Eliciting user needs beyond the functional is crucial for
Focus Groups
Author: Christine S. Davis
Publisher: Taylor & Francis
ISBN: 1315298503
Category : Business & Economics
Languages : en
Pages : 148
Book Description
References -- Chapter 8: Taking It to the Next Level -- Focus Groups as a Feminist or Critical Method -- Interactive Focus Groups -- Leaderless Discussion Groups -- Focus Groups as Delphi Method -- Focus Groups in CBPR (Community-Based Participatory Research) -- Mini-Groups -- Larger Groups ("Town Forums") -- Preexisting or Bona Fide Groups -- Multiple or Ongoing Group Sessions -- Different Settings (Living Room vs. Conference Style) -- Focus Groups as Part of Multiple or Mixed Methods Research -- Summary -- References -- Index
Publisher: Taylor & Francis
ISBN: 1315298503
Category : Business & Economics
Languages : en
Pages : 148
Book Description
References -- Chapter 8: Taking It to the Next Level -- Focus Groups as a Feminist or Critical Method -- Interactive Focus Groups -- Leaderless Discussion Groups -- Focus Groups as Delphi Method -- Focus Groups in CBPR (Community-Based Participatory Research) -- Mini-Groups -- Larger Groups ("Town Forums") -- Preexisting or Bona Fide Groups -- Multiple or Ongoing Group Sessions -- Different Settings (Living Room vs. Conference Style) -- Focus Groups as Part of Multiple or Mixed Methods Research -- Summary -- References -- Index