Festival and Special Event Management, Essentials Edition PDF Download
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Author: Johnny Allen
Publisher: John Wiley & Sons
ISBN: 0730369404
Category : Business & Economics
Languages : en
Pages : 434
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Book Description
Allen’s Festival and Special Event Management, Essentials Edition serves as a concise yet comprehensive, step-by-step handbook for modern event management. This Essentials edition gives students contemporary lessons and insights that they can relate to. It brings theory to life through copious practical examples, illustrative diagrams and unique case studies demonstrating best practices and pitfalls. Industry experts from across APAC’s event planning sector have contributed content to key contemporary topics including sustainability, risk management, project management and strategic alignment to client goals. This edition also features Wiley’s Future Student Guide, a unique tool which provides expert and practical advice on career preparedness making for more future-ready graduates.
Author: Johnny Allen
Publisher: John Wiley & Sons
ISBN: 0730369404
Category : Business & Economics
Languages : en
Pages : 434
Get Book
Book Description
Allen’s Festival and Special Event Management, Essentials Edition serves as a concise yet comprehensive, step-by-step handbook for modern event management. This Essentials edition gives students contemporary lessons and insights that they can relate to. It brings theory to life through copious practical examples, illustrative diagrams and unique case studies demonstrating best practices and pitfalls. Industry experts from across APAC’s event planning sector have contributed content to key contemporary topics including sustainability, risk management, project management and strategic alignment to client goals. This edition also features Wiley’s Future Student Guide, a unique tool which provides expert and practical advice on career preparedness making for more future-ready graduates.
Author: Johnny Allen
Publisher: John Wiley & Sons
ISBN: 1118267133
Category : Business & Economics
Languages : en
Pages : 609
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Book Description
Festival and Special Event Management, 5th edition continues the comprehensive overview of the theory and procedures associated with festivals and special events established in previous editions. The new edition of this market-leading text introduces developments and professional tools, and considers the globalisation and subsequent internationalisation of event management. The role of marketing and communication, environmental planning, the increasing role of governments through the creation of event strategies, and the different perspectives of event management are all discussed. This edition aims to embrace and extend the growing body of knowledge relating to event management by tracking many of the recent changes and developments in the field. This offers students a current, relevant textbook for their study and professional reference.
Author: Johnny Allen
Publisher: John Wiley & Sons Australia
ISBN:
Category : Business & Economics
Languages : en
Pages : 544
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Book Description
Expands on the coverage and discussion of event managment issues and strategies introduced in the first and second editions.
Author: Johnny Allen
Publisher: John Wiley & Sons
ISBN:
Category : Business & Economics
Languages : en
Pages : 660
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Book Description
Festivals and special events have grown into a massive industry worldwide, generating billions of dollars for regional centers, states, and countries. Festival and Special Event Management provides a comprehensive overview of the theory and procedures essential to managing festivals and special events. Australian authors.
Author: Johnny Allen
Publisher: Wiley
ISBN: 9780730369400
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
Allen’s Festival and Special Event Management, Essentials Edition serves as a concise yet comprehensive, step-by-step handbook for modern event management. This Essentials edition gives students contemporary lessons and insights that they can relate to. It brings theory to life through copious practical examples, illustrative diagrams and unique case studies demonstrating best practices and pitfalls. Industry experts from across APAC’s event planning sector have contributed content to key contemporary topics including sustainability, risk management, project management and strategic alignment to client goals. This edition also features Wiley’s Future Student Guide, a unique tool which provides expert and practical advice on career preparedness making for more future-ready graduates.
Author: Ian McDonnell
Publisher: Wiley
ISBN: 9780471339342
Category : Business & Economics
Languages : en
Pages : 300
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Book Description
"Real world," practical industry case studies in each chapter, including the Sydney 2000 Olympics, written by organizing members of festival and event committees. A chapter on event staging and logistics presenting material not usually located in event management books. Discussion of the interrelationship of leadership, motivation and the success of an event. Outline of the importance of marketing and promotion on an event lifecycle. Discussion of risk management and the legal framework of events. Coverage of control mechanisms in event management.
Author: Ian Yeoman
Publisher: Routledge
ISBN: 1136403469
Category : Business & Economics
Languages : en
Pages : 431
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Book Description
Festival and Events Management: an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries. With international contributions from industry and academia, the text looks at the following: * Events & cultural environments * Managing the arts & leisure experience * Marketing, policies and strategies of art and leisure management Chapters include exercises, and additional teaching materials and solutions to questions are provided as part of an accompanying online resource.
Author: Lee J. DeLisle
Publisher:
ISBN: 9781571677303
Category : Special events
Languages : en
Pages : 0
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Book Description
This book is designed to help prepare students to plan, organise, and direct special events and festivals. This book includes a look at the evolution and history of special events and explains the skills and processes needed to implement them. This nuts-and-bolts approach details the methods to achieve specific goals and objectives in event planning from concept to completion. The second edition includes updates on technology and new case studies, addresses major issues such as terrorism, and provides a new chapter on professional opportunities in event management.
Author: Ernst & Young LLP
Publisher: John Wiley & Sons
ISBN: 0471549088
Category : Business & Economics
Languages : en
Pages : 334
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Book Description
Produced by the advisors to the Nobel Peace Prize and the 1984 Olympics, this book offers practical event management and marketing advice flavoured with various anecdotes in one easy-to-read format. It explains precisely how to build image or company recognition by sponsoring diverse sizes and types of events ranging from entertainment to sports. It also covers every stage of marketing, logistics, finance, concessions and public relations.
Author: Joe Goldblatt
Publisher: John Wiley & Sons
ISBN: 111862677X
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
Providing a comprehensive guide to understanding, planning, promoting, and producing special events, this seventh edition of Special Events, 7th Edition describes the theory and practice of all aspects of event management. Written for current and future event leaders, the text continues to expand its emphasis on the growing globalization of the profession, taking into account the skills leaders need to deal with other cultures, societies, and business practices to plan and deliver successful events. New coverage includes sustainability, technology, security/risk management, and the impact of social media on events and event marketing. 15 all-new case studies have been included, as well as a brief glossary of terms at the end of each chapter to further define the terms used in the chapter.
