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Author: Sally Hogshead
Publisher: Harper Collins
ISBN: 0062230700
Category : Business & Economics
Languages : en
Pages : 414
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Book Description
Sally Hogshead believes the greatest value you can add is to become more of yourself. Hogshead rose to the top of the advertising profession in her early 20s, writing ads that fascinated millions of consumers. Over the course of her ad career, Sally won hundreds of awards for creativity, copywriting, and branding, and was one of the most awarded advertising copywriters right from start of career, including almost every major international advertising award. She frequently appears in national media including NBC's Today Show and the New York Times. Hogshead was recently inducted into the Speaker Hall of Fame, the industry's highest award for professional excellence. Her advertising work hangs in the Smithsonian Museum of American History. The science of fascination is based on Hogshead's decade of research with 250,000 participants, including dozens of Fortune 500 teams, hundreds of small businesses, and over a thousand C-level executives.
Author: Sally Hogshead
Publisher: Harper Collins
ISBN: 0062230700
Category : Business & Economics
Languages : en
Pages : 414
Get Book
Book Description
Sally Hogshead believes the greatest value you can add is to become more of yourself. Hogshead rose to the top of the advertising profession in her early 20s, writing ads that fascinated millions of consumers. Over the course of her ad career, Sally won hundreds of awards for creativity, copywriting, and branding, and was one of the most awarded advertising copywriters right from start of career, including almost every major international advertising award. She frequently appears in national media including NBC's Today Show and the New York Times. Hogshead was recently inducted into the Speaker Hall of Fame, the industry's highest award for professional excellence. Her advertising work hangs in the Smithsonian Museum of American History. The science of fascination is based on Hogshead's decade of research with 250,000 participants, including dozens of Fortune 500 teams, hundreds of small businesses, and over a thousand C-level executives.
Author: David Buckley
Publisher: Random House
ISBN: 1448132479
Category : Biography & Autobiography
Languages : en
Pages : 594
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Book Description
The Sunday Times bestseller. David Bowie was arguably the most influential artist of his time, reinventing himself again and again, transforming music, style and art for over five decades. David Buckley's unique approach to unravelling the Bowie enigma, via interviews with many of the singer's closest associates, biography and academic analysis, makes this unrivalled biography a classic for Bowie fans old and new. This revised edition of Strange Fascination captures exclusive details about the tours, the making of the albums, the arguments, the split-ups, the music and, most importantly, the man himself. Also including exclusive photographic material, Strange Fascination is the most complete account of David Bowie and his impact on pop culture ever written.
Author: Sally Hogshead
Publisher: Harper Collins
ISBN: 0061966169
Category : Business & Economics
Languages : en
Pages : 291
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Book Description
A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior—fascination—and how businesses, products, and ideas can become irresistible to consumers. In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete? Award-winning consultant and speaker Sally Hogshead turned to a wide realm of disciplines, including neurobiology, psychology, and evolutionary anthropology. She began to see specific and interesting patterns that all centered on one element: fascination. Fascination is the most powerful way to capture an audience and influence behavior. This essential book examines the principles behind fascination and explores how those insights can be put to use to sway: • Which brand of frozen peas you pick in the case • Which city, neighborhood, and house you choose • Which profession and company you join • Where you go on vacation • Which book you buy off the shelf Structured around the seven languages of fascination Hogshead has studied and developed—power, passion, innovation, alarm, mystique, prestige, and alert—Fascinate explores how anyone can use these triggers to make products, messages, and services more fascinating—and more successful.
Author: David Hinds
Publisher: SCB Distributors
ISBN: 1909394246
Category : Performing Arts
Languages : en
Pages : 268
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Book Description
May 1968. Paris is awash with violence and public unrest. In a small cinema, where a surreal film is showing, another riot is taking place. Here, the enraged audience smashes up the auditorium, tear out the seats, and chase the film’s director onto the street. This is the premiere of Jean Rollin’s feature debut, The Rape of the Vampire. An outsider of French cinema, Rollin’s films are unique and dreamlike. They offer tales of mystery and nostalgia, obsolescence and seductive female vampires with a thirst for blood and sex. It is a cinema at once strange, evocative and deeply personal. Funding his own projects, Rollin defiantly made the films he wanted to make and in so doing created a fantastique genre unlike any other. The Nude Vampire, The Living Dead Girl and The Grapes of Death are among those films now celebrated as the work of an auteur, one who confounds preconceived notions of ‘Eurotrash’ cinema. This book is devoted to the director and all his work, across all genres, including a nascent French hardcore pornographic film industry. Written with full co-operation from Jean Rollin, shortly before his death in 2010, it contains exclusive interviews and archive material.
Author: Samantha Hunter
Publisher: Harlequin
ISBN: 1426854315
Category : Fiction
Languages : en
Pages : 224
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Book Description
Sage Matthews's fascination with hacking into computers and creating bugs got her into deep trouble. Just ask special agent Ian Chandler, who handcuffed the fiery redhead—and has been monitoring her every sexy teasing move since. Ian has now formed his own crack crime-busting team—The HotWires. His first case? None other than Sage, fresh off probation, but seemingly up to her old tricks. Ian's hot on her tail, but his plans backfire one sultry steamy night. He tangles with Sage between the sheets—breaking every rule in his personal code of honor. And he's about to break a few more as his gut instinct tells him she's been framed again—and only he can prove her innocence….
Author: Harris, Oliver
Publisher: SIU Press
ISBN: 9780809388226
Category : Beats (Persons) in literature
Languages : en
Pages : 314
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Book Description
Author: Charlee Jacob
Publisher: Crossroad Press
ISBN:
Category : Fiction
Languages : en
Pages : 392
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Book Description
It's a terrible thing loneliness is. Tawne Delaney: A woman filled with the hatred of herself and what she's not... Never touched by a man, never loved, until one night in the woods... Tawne watches as a woman's body is crammed into a drain pipe... A crooked and broken beast beckons to Tawne and passes on his gift to her. Is it the ultimate power or the cruelest joke? Arcan Tyler: A man tormented by the memories of an insane mother and haunted by the ghosts of a dozen women not yet dead... Struggling with the rage of three beasts, controlled, for now... Once friends and co-workers, Tawne and Arcan now unite as lovers... Along with each other's body, they share each other's secrets: Arcan, his beasts; Tawne, her power... Is it the love of dreams or the sheer terror of a nightmare come to life?
Author: Patrick Kindig
Publisher: LSU Press
ISBN: 0807179108
Category : Literary Criticism
Languages : en
Pages : 190
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Book Description
Most cultural critics theorize modernity as a state of disenchanted distraction, one linked to both the rationalizing impulses of scientific and technological innovation and the kind of dispersed, fragmented attention that characterizes the experience of mass culture. Patrick Kindig’s Fascination, however, tells a different story, showing that many fin-de-siècle Americans were in fact concerned about (and intrigued by) the modern world’s ability to attract and fix attention in quasi-supernatural ways. Rather than being distracting, modern life in their view had an almost magical capacity to capture attention and overwhelm rational thought. Fascination argues that, in response to the dramatic scientific and cultural changes of the late nineteenth and early twentieth centuries, many American thinkers and writers came to conceive of the modern world as fundamentally fascinating. Describing such diverse phenomena as the electric generator, the movements of actresses, and ethnographic cinema as supernaturally alluring, they used the language of fascination to process and critique both popular ideologies of historical progress and the racializing logic upon which these ideologies were built. Drawing on an archive of primary texts from the fields of medicine, (para)psychology, philosophy, cultural criticism, and anthropology—as well as creative texts by Harriet Prescott Spofford, Charles Chesnutt, Theodore Dreiser, Paul Laurence Dunbar, Edward S. Curtis, Robert J. Flaherty, and Djuna Barnes—Kindig reconsiders what it meant for Americans to be (and to be called) modern at the turn of the twentieth century.
Author: Sibylle Baumbach
Publisher: Springer
ISBN: 1137538015
Category : Fiction
Languages : en
Pages : 311
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Book Description
Exploring literary fascination as a key concept of aesthetic attraction, this book illuminates the ways in which literary texts are designed, presented, and received. Detailed case studies include texts by William Shakespeare, S.T. Coleridge, Mary Shelley, Bram Stoker, Oscar Wilde, Joseph Conrad, Don DeLillo, and Ian McEwan.
Author: William Boyd
Publisher: Penguin UK
ISBN: 0141901381
Category : Fiction
Languages : en
Pages : 282
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Book Description
Fascination is master storyteller William Boyd's third volume of short stories Described as "the finest storyteller of his generation", and following his acclaimed collections On the Yankee Station and The Destiny of Nathalie X, in Fascination Boyd shows his brilliance of the form as these stories range widely through time and space. In a dazzling array of styles and narratives we move from 1930s Germany to Los Angeles in the Second World War, from contemporary Oxford to 19th century Russia. Whether in London or Amsterdam. Eastbourne or a Normandy village these stories explore and expose the fraught, funny, absurd, poignant and lovelorn lives of their many and varied characters. Fascination will be loved by fans of Any Human Heart, as well as readers of William Trevor, Sebastian Faulks, Nick Hornby and Hilary Mantel. 'The stories here are perfect . . . suffused with an understanding of love, desire and emotional incompetence' Guardian 'Perfectly formed snapshots of life at its most mystifying' Daily Mail 'Consistently entertaining' Literary Review 'Boyd achieves his best writing, observing tiny moments of love, lust and epiphany with extraordinary sensitivity' Spectator
