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Author: Dewan Mehrab Ashrafi
Publisher:
ISBN: 9783668128781
Category :
Languages : en
Pages : 12
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Book Description
Scientific Essay from the year 2015 in the subject Communications - Multimedia, Internet, New Technologies, grade: A, East West University, language: English, abstract: The purpose of this study is to propose the idea of using Facebook, as an educational platform in Bangladesh. Facebook has the potential and can be considered as one of the emerging trends in marketing in the education industry. Specifically, this research provides an insight about the advantages of this new pattern of learning through Facebook. Facebook can be used to engage students actively in various courses in a unique manner. To conclude, there has been a lack of research on Facebook's use as an educational platform. Finally, the study ends with some benefits of Facebook education which can be a valuable tool that helps to strengthen interpersonal relationships, build learning communities, and engage students. This study aims to review several educational studies on Facebook to advocate further research on its function within education.
Author: Dewan Mehrab Ashrafi
Publisher:
ISBN: 9783668128781
Category :
Languages : en
Pages : 12
Get Book
Book Description
Scientific Essay from the year 2015 in the subject Communications - Multimedia, Internet, New Technologies, grade: A, East West University, language: English, abstract: The purpose of this study is to propose the idea of using Facebook, as an educational platform in Bangladesh. Facebook has the potential and can be considered as one of the emerging trends in marketing in the education industry. Specifically, this research provides an insight about the advantages of this new pattern of learning through Facebook. Facebook can be used to engage students actively in various courses in a unique manner. To conclude, there has been a lack of research on Facebook's use as an educational platform. Finally, the study ends with some benefits of Facebook education which can be a valuable tool that helps to strengthen interpersonal relationships, build learning communities, and engage students. This study aims to review several educational studies on Facebook to advocate further research on its function within education.
Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
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Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author: Chris Treadaway
Publisher: John Wiley and Sons
ISBN: 0470872292
Category : Business & Economics
Languages : en
Pages : 629
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Book Description
Develop, implement, and measure a successful Facebook marketing campaign The social networking site Facebook boasts more than 300 million users worldwide. Its ability to target users who have provided real data about themselves and their interests makes Facebook the ideal platform for marketers, and marketers everywhere recognize the importance of Facebook and are eager to successfully tap Facebook's potential. This book shows you how. Quickly get up to speed on today's Facebook conventions and demographics, and then gain an understanding of the various strategic and implementation issues you must consider from start to finish. Guides you through crafting a successful presence on Facebook and takes you through each step for developing an overall marketing strategy Explains each step for setting realistic goals, defining metrics, developing reports, and acquiring corporate buy-in Shows how to execute your strategy while incorporating all of Facebook's relevant features Addresses Facebook's pay-per-click platform, Facebook Connect, and more Packed with tips and tactics not documented anywhere else, the book serves as the ultimate step-by-step guide to developing a winning Facebook marketing campaign.
Author: Dr. M. Vanisree
Publisher: Academic Guru Publishing House
ISBN: 8119338561
Category : Study Aids
Languages : en
Pages : 278
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Book Description
This book suggests a novel approach to teaching English, drawing on ideas from English for Specific Purposes (ESP) studies and real-world applications, and also the expanding body of research connecting pattern recognition as well as language acquisition. The authors claim that students should not aim to achieve idealistic native-like proficiency in all aspects of the language, but rather should focus on acquiring the skills necessary to achieve their individual objectives. Those in the domains of academia, research, as well as post-graduate study who are interested in English as a Foreign Language (EFL) and English as a Second Language (ESL) will find this book to be of considerable interest. This books goal is to provide the groundwork for defining the state of the discipline today, including the most widely held perspectives. Therefore, the book addresses the ideas, beliefs, knowledge, techniques, and practices of TESOL professionals in an effort to better educate teachers. This book is intended for future and current teachers of English like a foreign language, educator’s trainers, and teachers of modern languages who are engaged in the teaching of any languages. The main objective is to assist readers in assisting themselves. Therefore, the reader is urged to investigate the process of teaching foreign languages in order to enhance his or her own pedagogical methods and to make the process of teaching foreign languages easier, enjoyable, and productive.
Author: P?tru?, Bogdan
Publisher: IGI Global
ISBN: 1466628529
Category : Education
Languages : en
Pages : 511
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Book Description
As web applications play a vital role in our society, social media has emerged as an important tool in the creation and exchange of user-generated content and social interaction. The benefits of these services have entered in the educational areas to become new means by which scholars communicate, collaborate, and teach. Social Media and the New Academic Environment: Pedagogical Challenges provides relevant theoretical frameworks and the latest research on social media and its challenges in the educational context. This book is essential for professionals aiming to improve their understanding of social media at different levels of education, as well as researchers in the fields of e-learning, educational science, information and communication sciences, and much more.
Author: Ekoja, Innocent Isa
Publisher: IGI Global
ISBN: 1799890961
Category : Language Arts & Disciplines
Languages : en
Pages : 430
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Book Description
A fundamental dynamism of the library is its continuous adoption of trending technologies and innovations for enhanced service delivery. To meet the needs of library users in the Fourth Industrial Revolution, an era characterized by digital revolution, knowledge economy, globalization, and information explosion, libraries have embraced innovations and novel technologies such as artificial intelligence, blockchain, social mediation tools, and the internet of things (IoT). The Handbook of Research on Emerging Trends and Technologies in Librarianship documents current research findings and theoretical studies focused on innovations and technologies used in contemporary libraries. This book provides relevant models, theoretical frameworks, the latest empirical research findings, and sound theoretical research regarding the use of novel technologies in libraries. Covering topics such as digital competitive advantage, smart governance, and social media, this book is an excellent resource for librarians, archivists, library associations and committees, researchers, academicians, students, faculty of higher education, computer scientists, programmers, and professionals.
Author: Mr. A. Shanmugam, Mr. M. Manohar, Mr. P. Rajini, Mr. R. Rajavel, Mrs. T. Gnana Sundari& Miss. K. Sarala
Publisher: Archers & Elevators Publishing House
ISBN: 9383241543
Category : Antiques & Collectibles
Languages : en
Pages : 267
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Book Description
Author: Leonard M. Lodish
Publisher: Pearson Education
ISBN: 0133994325
Category : Business & Economics
Languages : en
Pages : 535
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Book Description
Discover New Entrepreneurial Marketing Strategies for Supercharging Profits and Sustaining Competitive Advantage! This practical guide shows how to use modern entrepreneurial marketing techniques to differentiate your company in the eyes of customers to achieve sustainable profitability. The authors focus on innovative strategies and tactics, pioneered by some of today’s most successful and disruptive companies, including Google, Quidsi (diapers.com), Apple, Victoria’s Secret, Anki, Pebble, Metricstream, and Warby Parker. These high-impact methods will help entrepreneurs achieve immediate, bottom-line results through more effective marketing. Based on The Wharton School of the University of Pennsylvania’s pioneering Entrepreneurial Marketing course, this edition is fully updated to reflect what works in the marketplace today. Guided by the authors’ collaboration with dozens of high-growth companies, it offers new insights into which marketing programs and distribution channels are likely to succeed, and how to leverage them in your unique business environment—even with limited resources. The authors begin by helping you refine your competitive positioning by clarifying “What am I selling to whom?” and “Why do they care?” Next, they guide you through the fundamentals of demand generation via public relations, social media, viral marketing, advertising, distribution, and marketing-enabled sales. Finally, they provide you with valuable tips on how to secure the right human capital resources to build the team you need to succeed. Each of these core concepts is illustrated with real-world anecdotes that provide fresh insights into traditional marketing concepts. Pragmatic from start to finish, Marketing That Works, Second Edition, is for marketers who care about both long-term strategies and short-term results. • Leverage cutting-edge, entrepreneurial techniques to get your positioning and pricing right • Generate, screen, and develop great new marketing ideas to reach your target audience • Lead your customers to your offering—and motivate them to buy • Cultivate the right people and resources for outstanding execution This guide offers high-value, low-cost marketing solutions that leverage today’s newest trends, tactics, channels, and technologies. It highlights companies that are redefining marketing and illuminates powerful new ways to secure resources, test and execute plans, and build brands. The authors present practices for getting close to customers, reinforcing positioning, and developing marketing programs. Wherever you compete, this guide will help you grow your sales and profits, and drive more value from every dollar you spend on marketing. For more information about Marketing That Works, visit www.marketingthatworksbook.com.
Author: Kalia, Shalini
Publisher: IGI Global
ISBN: 1522590757
Category : Education
Languages : en
Pages : 346
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Book Description
Admissions is critical for every educational institution. However, recruiting quality students for business schools is challenging, leading to the need to identify and understand challenges that threaten admission. New Age Admissions Strategies in Business Schools provides innovative insights into the opportunities and challenges for student recruitment in business schools, such as cross-cultural nuances and attracting international applicants, while also delivering strategies for recruitment across all program types, including undergraduate, graduate, executive, and part-time admissions. While highlighting topics that include effective communication, international admission, and hybrid learning, this publication is ideal for policy directors, administration heads, researchers, and deans in education to understand the market well and design the processes of admissions.
Author: Anne W. Njathi
Publisher: Taylor & Francis
ISBN: 1040039545
Category : Business & Economics
Languages : en
Pages : 223
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Book Description
The uptake of digital media platforms necessitates the need to understand how digital cultures of consumers and brands are unfolding. Despite the increase in usage and adoption of the internet in Africa, there is limited information about digital marketing trends on the continent. This book is among the first to present an edited collection of chapters on digital and influencer marketing authored by many who are either from or have close ties to Africa. This book showcases digital marketing trends in Africa that are burgeoning at the same speed as the uptake of technology in the continent. With this in mind, the contributors seek to interrogate digital marketing trends in two stages: the status of digital marketing on the African continent, including cases from Nigeria, Egypt, Uganda and Kenya, and an analysis of the rise of influencer marketing, including cases from Nigeria and Uganda. This book will explore factors driving the increase in digital media platforms in Africa as well as an analysis of the implications of the growth in digital marketing, using various theoretical and methodological underpinnings to probe trends. Digital Public Relations and Marketing Communication Trends in Africa provides significant implications for marketing scholars and researchers and will be relevant to those looking to understand the opportunities and challenges ahead.
