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Author: Sebastian Kress
Publisher: GRIN Verlag
ISBN: 3656075514
Category :
Languages : en
Pages : 57
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Book Description
Essay from the year 2011 in the subject Business economics - Business Ethics, Corporate Ethics, grade: 1,8, Heriot-Watt University Edinburgh, language: English, abstract: The notion Corporate social responsibility (CSR) has provoked an extensive history of academic debate whether corporations have a social as well as financial responsibility to the community or not. The main conflict in this field has been associated with the evolution of the concept and the definition of CSR. Even though this concept has a long and varied history, which arose centuries ago, the formal writing on social responsibility, however, is mostly a product of the past 50 years. During that time, there have been many papers published by academics and business practitioners. Bowen (1953) marks the beginning of the modern period of literature and argued that centralised power of big corporations had influence on the lives of citizens, by company's actions and decisions. Davis (1960) became famous because he emphasised the correlation between social responsibility and business power and justified socially responsible business decision in light of a good chance of bringing long-run prosperity to the corporation. In arguing against CSR, Milton Friedman (1970) seems to be widely accredited. In fact, he does not dispute the validity of CSR, but rather argues that when these activities are carried out for reasons of self-interest, then they are merely profit-maximization under the cloak of CSR. He set forth that the social responsibility of business is to increase their profits and its managers' responsibility to act solely in the interest of its shareholders (maximising shareholders-value). This being said as a short introduction to the academic development of CSR, highlights that CSR is not at all common sense and therefore needs further theoretically examination. Besides these debates in the academic world, there has been also a development in practise. The business world offers numerous examples
Author: Sebastian Kress
Publisher: GRIN Verlag
ISBN: 3656075514
Category :
Languages : en
Pages : 57
Get Book
Book Description
Essay from the year 2011 in the subject Business economics - Business Ethics, Corporate Ethics, grade: 1,8, Heriot-Watt University Edinburgh, language: English, abstract: The notion Corporate social responsibility (CSR) has provoked an extensive history of academic debate whether corporations have a social as well as financial responsibility to the community or not. The main conflict in this field has been associated with the evolution of the concept and the definition of CSR. Even though this concept has a long and varied history, which arose centuries ago, the formal writing on social responsibility, however, is mostly a product of the past 50 years. During that time, there have been many papers published by academics and business practitioners. Bowen (1953) marks the beginning of the modern period of literature and argued that centralised power of big corporations had influence on the lives of citizens, by company's actions and decisions. Davis (1960) became famous because he emphasised the correlation between social responsibility and business power and justified socially responsible business decision in light of a good chance of bringing long-run prosperity to the corporation. In arguing against CSR, Milton Friedman (1970) seems to be widely accredited. In fact, he does not dispute the validity of CSR, but rather argues that when these activities are carried out for reasons of self-interest, then they are merely profit-maximization under the cloak of CSR. He set forth that the social responsibility of business is to increase their profits and its managers' responsibility to act solely in the interest of its shareholders (maximising shareholders-value). This being said as a short introduction to the academic development of CSR, highlights that CSR is not at all common sense and therefore needs further theoretically examination. Besides these debates in the academic world, there has been also a development in practise. The business world offers numerous examples
Author: James Carter
Publisher: GRIN Verlag
ISBN: 365642232X
Category : Business & Economics
Languages : en
Pages : 15
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Book Description
Essay from the year 2013 in the subject Business economics - Business Ethics, Corporate Ethics, grade: 1, University of Bath, language: English, abstract: This paper examines three key corporate social responsibility (CSR) issues Ben & Jerry’s faces and critically evaluates the nature and degree of the company’s responsibilities in relation to each issue. Ben & Jerry’s response to each issue will be analysed, and critically evaluated based on CSR theories and evidenced the behaviour of the company. Finally, recommendations are proposed as to how Ben & Jerry’s can overcome these issues.
Author: James Carter
Publisher:
ISBN: 9783656422792
Category :
Languages : en
Pages : 20
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Book Description
Essay from the year 2013 in the subject Business economics - Business Ethics, Corporate Ethics, grade: 1, University of Bath, language: English, abstract: This paper examines three key corporate social responsibility (CSR) issues Ben & Jerry's faces and critically evaluates the nature and degree of the company's responsibilities in relation to each issue. Ben & Jerry's response to each issue will be analysed, and critically evaluated based on CSR theories and evidenced the behaviour of the company. Finally, recommendations are proposed as to how Ben & Jerry's can overcome these issues.
Author: Jeffrey Hollender
Publisher: Basic Books (AZ)
ISBN: 0465030866
Category : Business & Economics
Languages : en
Pages : 394
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Book Description
Explains how to accomplish sustainable business growth through environmentally and socially "friendly" practices, arguing that principles based on the idea of social responsibility can provide a viable business strategy.
Author: Brad Edmondson
Publisher: Berrett-Koehler Publishers
ISBN: 1609948157
Category : Business & Economics
Languages : en
Pages : 345
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Book Description
The story of Ben & Jerry’s and its controversial acquisition by Unilever, based on interviews with insiders and “rich in details” (Kirkus Reviews). Ben & Jerry’s has always been committed to an insanely ambitious three-part mission: making the world’s best ice cream, supporting progressive causes, and sharing the company’s success with all stakeholders: employees, suppliers, distributors, customers, cows, everybody. But it hasn’t been easy. This is the first book to tell the full, inside story of the inspiring rise, tragic mistakes, devastating fall, determined recovery, and ongoing renewal of one of the most iconic mission-driven companies in the world. No previous book has focused so intently on the challenges presented by staying true to that mission. No other book has explained how the company came to be sold to corporate giant Unilever or how that relationship evolved to allow Ben & Jerry’s to pursue its mission on a much larger stage. Journalist Brad Edmondson tells the story with an eye for details, dramatic moments, and memorable characters. He interviewed dozens of key figures, particularly Jeff Furman, who helped Ben and Jerry write their first business plan in 1978 and became chairman of the board in 2010. It’s a funny, sad, surprising, and ultimately hopeful story.
Author: Philip Kotler
Publisher: Wiley
ISBN: 0471704520
Category : Business & Economics
Languages : en
Pages : 320
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Book Description
Today, corporations are expected to give something back to their communities in the form of charitable projects. In Corporate Social Responsibility, Philip Kotler, one of the world's foremost voices on business and marketing, and coauthor Nancy Lee explain why charity is both good P.R. and good for business. They show business leaders how to choose social causes, design charity initiatives, gain employee support, and evaluate their efforts. They also provide all the best practices and cutting-edge ideas that leaders need to maximize their contributions to social causes and do the most good. With personal stories from twenty-five business leaders from socially responsible companies, this is the bible for today's good corporate citizen.
Author: Kolja Paetzold
Publisher: diplom.de
ISBN: 3836642980
Category : Business & Economics
Languages : en
Pages : 92
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Book Description
Inhaltsangabe:Introduction: The purpose of this paper Corporate Social Responsibility (CSR) as an International Marketing Approach is to identify an approach to merchandize corporate social responsibility on an international level. Solely promoting a company s CSR initiatives and its philosophy globally has not yet been attempted. My intention is to illustrate the possibilities of promoting CSR internationally, due to the fact of the rising interest in the subject and the resulting pressure from the outside world. To pursue this goal, general information about corporate social responsibility will have to be illustrated, along with two basic examples at the beginning, so the reader can understand the main framework of CSR. It is shown how companies can evaluate the potential that lie behind the implementation, demonstrating benefits for the company itself and other parties that can profit from CSR initiatives. Is CSR a product, a service or non of it? Is it possible to promote it as a whole? If not, how can something that is not a product or service be merchandized? These questions will be answered during the course of the paper. Possible problems of this approach during the analysis will be illustrated and swept aside with countermeasures. To demonstrate the possibilities of using CSR as an international marketing tool, the aspects which can be of use to this approach will be identified. The approaches are underlined by examples making it easier for the reader to follow. Moreover parallels of CSR aspects will be demonstrated to clarify the similarities between them. It has to be mentioned as well that there are approaches by companies to mislead consumers with false claims for their own profit. But countermeasures against these black sheep have been taken and the result will be revealed. What role does marketing really play for CSR? The relationship between a company s CSR philosophy and its possible marketing approaches involve different kinds of commitment which will be looked at in detail. But companies also have the possibility to find prominent partners for their efforts to show their social involvement. As a consequence several parties can profit from it due to mutual engagement and goals. In today s times in which globalization plays a big role, a company s CSR initiatives cannot be kept solely on a small scale but must be transferred onto an international level. The question how CSR aspects can be merchandized globally will [...]
Author: O.C. Ferrell
Publisher: SAGE Publications
ISBN: 1948426536
Category : Business & Economics
Languages : en
Pages : 576
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Book Description
Formerly published by Chicago Business Press, now published by Sage Business and Society provides a strategic framework that integrates business and society into organizational strategies to showcase social responsibility as a highly actionable and practical field of interest, grounded in sound theory. In corporate America today, social responsibility has been linked to financial performance and is a major consideration in strategic planning. This innovative text ensures that business students understand and appreciate concerns about philanthropy, employee well-being, corporate governance, consumer protection, social issues, and sustainability, helping to prepare them for the social responsibility challenges and opportunities they will face throughout their careers. The author team provides the latest examples, stimulating cases, and unique learning tools that capture the reality and complexity of social responsibility. Students and instructors prefer this book due to its wide range of featured examples, tools, and practices needed to develop and implement a socially responsible approach to business.
Author: Charlotte Walker-Said
Publisher: University of Chicago Press
ISBN: 022624444X
Category : Social Science
Languages : en
Pages : 403
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Book Description
With this book, Charlotte Walker-Said and John D. Kelly have assembled an essential toolkit to better understand how the notoriously ambiguous concept of corporate social responsibility (CSR) functions in practice within different disciplines and settings. Bringing together cutting-edge scholarship from leading figures in human rights programs around the United States, they vigorously engage some of the major political questions of our age: what is CSR, and how might it render positive political change in the real world? The book examines the diverse approaches to CSR, with a particular focus on how those approaches are siloed within discrete disciplines such as business, law, the social sciences, and human rights. Bridging these disciplines and addressing and critiquing all the conceptual domains of CSR, the book also explores how CSR silos develop as a function of the competition between different interests. Ultimately, the contributors show that CSR actions across all arenas of power are interdependent, continually in dialogue, and mutually constituted. Organizing a diverse range of viewpoints, this book offers a much-needed synthesis of a crucial element of today’s globalized world and asks how businesses can, through their actions, make it better for everyone.
Author: Christopher Marquis
Publisher: Yale University Press
ISBN: 030024715X
Category : Business & Economics
Languages : en
Pages : 312
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Book Description
A compelling look at the B Corp movement and why socially and environmentally responsible companies are vital for everyone’s future Businesses have a big role to play in a capitalist society. They can tip the scales toward the benefit of the few, with toxic side effects for all, or they can guide us toward better, more equitable long-term solutions. Christopher Marquis tells the story of the rise of a new corporate form—the B Corporation. Founded by a group of friends who met at Stanford, these companies undergo a rigorous certification process, overseen by the B Lab, and commit to putting social benefits, the rights of workers, community impact, and environmental stewardship on equal footing with financial shareholders. Informed by over a decade of research and animated by interviews with the movement’s founders and leading figures, Marquis’s book explores the rapid growth of companies choosing to certify as B Corps, both in the United States and internationally, and explains why the future of B Corporations is vital for us all.
