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Author: Patrick E. Murphy
Publisher: Taylor & Francis
ISBN: 1317235657
Category : Business & Economics
Languages : en
Pages : 198
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Book Description
Understanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate social responsibility are part of marketing's domain. Ethics in Marketing contains 20 cases that deal with a variety of ethical issues such as questionable selling practices, exploitative advertising, counterfeiting, product safety, apparent bribery and channel conflict that companies face across the world. A hallmark of this book is its international dimension along with high-profile case studies that represent situations in European, North American, Chinese, Indian and South American companies. Well known multinationals like Coca Cola, Facebook, VISA and Zara are featured. This second edition of Ethics in Marketing has been thoroughly updated and includes new international cases from globally recognized organizations on gift giving, sustainability, retail practices, multiculturalism, sweat shop labor and sports sponsorship. This unique case-book provides students with a global perspective on ethics in marketing and can be used in a free standing course on marketing ethics or marketing and society or it can be used as a supplement for other marketing classes.
Author: Patrick E. Murphy
Publisher: Taylor & Francis
ISBN: 1317235657
Category : Business & Economics
Languages : en
Pages : 198
Get Book
Book Description
Understanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate social responsibility are part of marketing's domain. Ethics in Marketing contains 20 cases that deal with a variety of ethical issues such as questionable selling practices, exploitative advertising, counterfeiting, product safety, apparent bribery and channel conflict that companies face across the world. A hallmark of this book is its international dimension along with high-profile case studies that represent situations in European, North American, Chinese, Indian and South American companies. Well known multinationals like Coca Cola, Facebook, VISA and Zara are featured. This second edition of Ethics in Marketing has been thoroughly updated and includes new international cases from globally recognized organizations on gift giving, sustainability, retail practices, multiculturalism, sweat shop labor and sports sponsorship. This unique case-book provides students with a global perspective on ethics in marketing and can be used in a free standing course on marketing ethics or marketing and society or it can be used as a supplement for other marketing classes.
Author: Betsy Jane Clary
Publisher: Routledge
ISBN: 1134159498
Category : Business & Economics
Languages : en
Pages : 401
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Book Description
Comprising cutting-edge work on the state of social economics today, this theoretically diverse book includes strong emphasis on the role of ethics, morality, identity, and society in economic theorizing. Much existing economic theory overlooks ethics. Rather than situating the market and values at separate extremes of a continuum, Ethics and the Market contends that the two are necessarily and intimately related. This volume brings together some of the best work in the social economics tradition, with strong contributions and pedagogy, and a cross-national blend of economics, philosophy, and policy. The contributors embed the economic within the social, rather than viewing 'the economy' and 'society' as separable spheres of life activity, and in so doing, three key themes are illuminated, corresponding to the volume's tripartite structure: Morality and Markets Redefining the Boundaries of Economics Social Economics in Transition. Ethics and the Market illuminates the diverse and dynamic theoretical approaches that are employed in social economics, reflecting on their continuously evolving relationship with neoclassical economics. Taking an innovative approach, this integrative book challenges traditional ways of thinking, and will prove vital reading for students and academics in the fields of Economics, Sociology, Gender Studies, and Public Policy.
Author: Eugene A. Heath
Publisher: McGraw-Hill Humanities, Social Sciences & World Languages
ISBN: 9780072345087
Category : Business & Economics
Languages : en
Pages : 724
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Book Description
Morality and the Market is a business ethics anthology unlike any other. The book covers the foundations of markets, their operations, and their effects by incorporating most traditional business ethics topics while introducing new ones as well. The result is a text with genuine diversity of opinion, philosophical depth, and breadth of topic, accompanied throughout by a knowledgeable and sympathetic account of the traditional issues in business ethics.Morality and the Market places special and distinctive emphasis on virtue and its applicability to the contexts of commerce. Each of the traditional topics of business ethics is related to particular virtues. For example, the virtue of honesty is related to advertising and sales; integrity is related to whistle-blowing; social responsibility is related to business profit; and courage is related to entrepreneurship. Morality and the Market explores the moral foundations of markets, their moral consequences, and considers the effects of commerce on the arts, culture, the environment, and technological progress.
Author: Allen E. Buchanan
Publisher: OUP Oxford
ISBN: 0198285337
Category : Capitalism
Languages : en
Pages : 150
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Book Description
This is a systematic evaluation of the main arguments for and against the market as an instrument of social organization, balancing efficiency and justice . It links the distinctive approaches of philosophy and economics to this evaluation.
Author: Lynne Eagle
Publisher: SAGE
ISBN: 1473934036
Category : Business & Economics
Languages : en
Pages : 321
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Book Description
Marketing, while essential to organisational success, is arguably one of the most controversial aspects of business management. Criticisms of marketing’s impact range from fostering materialism and unsustainable consumption patterns through to the use of deception, stifling of innovation and lowering of quality, to name but a few. Taking a holistic and international perspective, this book critically examines the ethical challenges marketing faces and explores strategies marketers can use to respond to those challenges. The book examines specific aspects of marketing activities, such as ethical considerations in relation to young consumers, potentially harmful products and criticism of the societal impact of medical, arts and tourism marketing activities. It then combines these with wider discussions of frameworks that enable marketers to respond to ethical challenges, supplemented by discussions of cross-cultural and international perspectives, consumer responses and ethical consumption movements as well as shifting historical perceptions of marketing ethics. The book is accompanied by a companion website including: PowerPoint slides and teaching notes per chapter, links to free SAGE journal articles and online videos selected per chapter by the authors, quizzes per chapter and links to further reading online.
Author: Johan J. Graafland
Publisher: Routledge
ISBN: 1134133251
Category : Business & Economics
Languages : en
Pages : 460
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Book Description
This text introduces readers to the relationship between economics and ethics and to the application of economic ethics in the evaluation of the market. The insights it provides help to develop the reasoning and analytical skills needed to criticize economic analysis as well as to apply ethical concepts to moral issues in economic policy.
Author: J. Meadowcroft
Publisher: Springer
ISBN: 0230512038
Category : Political Science
Languages : en
Pages : 173
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Book Description
The Ethics of the Market makes a distinctive contribution to the literature on the morality of the market by synthesizing the work of a number of liberal scholars into a systematic defence of the free market on ethical grounds. This defence addresses questions of social justice, the moral pre-requisites of a market economy, the nature of the needs that the market satisfies and the appropriate boundaries that should be placed around the operation of the market.
Author: George G. Brenkert
Publisher: Wiley-Blackwell
ISBN:
Category : Business & Economics
Languages : en
Pages : 276
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Book Description
This work addresses the ethical questions underlying major domains of marketing such as marketing research, distribution, advertising, and retailing.
Author: Christoph Luetge
Publisher: Springer
ISBN: 3319331515
Category : Philosophy
Languages : en
Pages : 366
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Book Description
This book examines the theoretical foundations of order ethics and discusses business ethics problems from an order ethics perspective. Order ethics focuses on the social order and the institutional environment in which individuals interact. It is a well-established paradigm in European business ethics. The book contains articles written by leading experts in the field and provides both a concise introduction to order ethics and short summary articles homing in on specific aspects of the order-ethical paradigm. It presents contributions describing fundamental concepts, historical roots, and the economic, social, and philosophical background of the theory. The second part of the handbook focuses on the theory's application in business, society, and politics, casting new light on an array of topics that loom large in contemporary ethical discourse.
Author: John O'Neill
Publisher: Psychology Press
ISBN: 9780415098274
Category : Capitalism
Languages : en
Pages : 246
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Book Description
Provides a critique of the market economy, focusing primarily but not exclusively on the work of F.A. Hayek.
