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Author: Pamela Slim
Publisher: Marshall Cavendish
ISBN: 9781591842576
Category : Business & Economics
Languages : en
Pages : 360
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Book Description
Millions of people hate their jobs and would love to start a small business, yet very few actually try - the process can feel as scary as jumping off a cliff. No matter how boring or stressful a job might be, it's hard to give up a salary and benefits. But for some it can be the smartest, happiest decision of a lifetime. Pamela Slim explores both the big emotional issues of leaving the corporate world and the nuts and bolts of launching a business. Drawing on anecdotes from her own career, Slim will help readers weigh up their options and make a successful escape.
Author: Pamela Slim
Publisher: Marshall Cavendish
ISBN: 9781591842576
Category : Business & Economics
Languages : en
Pages : 360
Get Book
Book Description
Millions of people hate their jobs and would love to start a small business, yet very few actually try - the process can feel as scary as jumping off a cliff. No matter how boring or stressful a job might be, it's hard to give up a salary and benefits. But for some it can be the smartest, happiest decision of a lifetime. Pamela Slim explores both the big emotional issues of leaving the corporate world and the nuts and bolts of launching a business. Drawing on anecdotes from her own career, Slim will help readers weigh up their options and make a successful escape.
Author: Pamela Slim
Publisher: Penguin
ISBN: 1101052538
Category : Business & Economics
Languages : en
Pages : 384
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Book Description
Pamela Slim, a former corporate training manager, left her office job twelve years ago to go solo and has enjoyed every bit of it. In her groundbreaking book, based on her popular blog Escape from Cubicle Nation, Slim explores both the emotional issues of leaving the corporate world and the nuts and bolts of launching a business. Drawing on her own career, as well as stories from her coaching clients and blog readers, Slim will help readers weigh their options, and make a successful escape if they decide to go for it.
Author: Pamela Slim
Publisher: Penguin
ISBN: 0425232840
Category : Business & Economics
Languages : en
Pages : 385
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Book Description
Pamela Slim, a former corporate training manager, left her office job twelve years ago to go solo and has enjoyed every bit of it. In her groundbreaking book, based on her popular blog Escape from Cubicle Nation, Slim explores both the emotional issues of leaving the corporate world and the nuts and bolts of launching a business. Drawing on her own career, as well as stories from her coaching clients and blog readers, Slim will help readers weigh their options, and make a successful escape if they decide to go for it.
Author: Pamela Slim
Publisher: Penguin
ISBN: 1591846196
Category : Business & Economics
Languages : en
Pages : 258
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Book Description
These days it's increasingly rare to have a stable career in any field. More and more of us are blending big company jobs, startup gigs, freelance work, and volunteer side projects. We take chances to expand our knowledge, capabilities, and experience. But how do we make sense of that kind of career - and explain it? Pamela Slim, the acclaimed author of Escape from Cubicle Nation, gives us the tools to have meaningful careers in this new world of work. She shows how to find the connections among diverse accomplishments, sell your story, and continually reinvent and relaunch your brand.
Author: Pamela Slim
Publisher: McGraw Hill Professional
ISBN: 1264266804
Category : Business & Economics
Languages : en
Pages : 288
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Book Description
Discover and create a dynamic new model for growing your business by connecting with customers outside your usual field of view Do you think you know your ideal customer? Think again. Many businesses create an ideal consumer profile—aiming all their sales and marketing efforts towards this single type of person—and end up missing out on endless opportunities to sell their services or products. Award-winning business coach, speaker and author Pamela Slim has helped thousands of entrepreneurs around the world start, sustain, and scale their businesses. In The Widest Net, she explains how to build strong diverse relationships, identify and connect with new partners, expand markets, generate leads, and find new customers in places you may never have considered. Social media is a valuable business tool, but it can often create a comfortable cocoon for entrepreneurs, marketers, and leaders who all need to understand the entirety of the marketplace, not just their own social graph. With this book as a guide, you’ll learn how to connect with potential clients and customers using the true breadth of the marketplace, which she calls an ecosystem of living connections. The Widest Net shows how to: Search outside your own lens/bias/routine/history to target ideal customers. Attract the interest and attention of new leads by learning more about them authentically. Develop products and services suited to these customers. Sell through a trusted reciprocity framework where your customers become part of your ecosystem and you each help the other grow. Build and sustain loyalty and trust with new customers. Nurture a diverse and resilient customer base by identifying and adjusting to the ideal customer target over time.
Author: William E. Cooper, Jr
Publisher: Cambridge University Press
ISBN: 1316368483
Category : Medical
Languages : en
Pages :
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Book Description
When a predator attacks, prey are faced with a series of 'if', 'when' and 'how' escape decisions – these critical questions are the foci of this book. Cooper and Blumstein bring together a balance of theory and empirical research to summarise over fifty years of scattered research and benchmark current thinking in the rapidly expanding literature on the behavioural ecology of escaping. The book consolidates current and new behaviour models with taxonomically divided empirical chapters that demonstrate the application of escape theory to different groups. The chapters integrate behaviour with physiology, genetics and evolution to lead the reader through the complex decisions faced by prey during a predator attack, examining how these decisions interact with life history and individual variation. The chapter on best practice field methodology and the ideas for future research presented throughout, ensure this volume is practical as well as informative.
Author: Norm Brodsky
Publisher: Penguin
ISBN: 1101195762
Category : Business & Economics
Languages : en
Pages : 288
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Book Description
"One is tempted to say 'the only book you'll need on starting a business.' Brilliant! Genius! Choose your superlative-it'll fit."-Tom Peters People starting out in business tend to seek step-by-step formulas or rules, but in reality there are no magic bullets. Rather, says veteran company-builder Norm Brodsky, there's a mentality that helps street- smart entrepreneurs solve problems and pursue opportunities as they arise. Brodsky shares his hard-earned wisdom every month in Inc. magazine, in the hugely popular "Street Smarts" column he cowrites with Bo Burlingham. Now they've adapted their best advice into a comprehensive guide for anyone running a small business.
Author: Erica Dhawan
Publisher: Macmillan
ISBN: 1137279788
Category : Business & Economics
Languages : en
Pages : 258
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Book Description
Defining "connectional intelligence" as the ability to pool knowledge and ambition toward large-scale, significant ends, an analysis of the problem-solving potential of today's media-connected world shares examples about individuals, businesses and communities.
Author: Rob Walling
Publisher: The Numa Group LLC
ISBN: 0615373968
Category : Business & Economics
Languages : en
Pages : 215
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Book Description
Start Small, Stay Small is a step-by-step guide to launching a self-funded startup. If you're a desktop, mobile or web developer, this book is your blueprint to getting your startup off the ground with no outside investment.This book intentionally avoids topics restricted to venture-backed startups such as: honing your investment pitch, securing funding, and figuring out how to use the piles of cash investors keep placing in your lap.This book assumes: You don't have $6M of investor funds sitting in your bank account You're not going to relocate to the handful of startup hubs in the world You're not going to work 70 hour weeks for low pay with the hope of someday making millions from stock options There's nothing wrong with pursuing venture funding and attempting to grow fast like Amazon, Google, Twitter, and Facebook. It just so happened that most people are not in a place to do this.Start Small, Stay Small also focuses on the single most important element of a startup that most developers avoid: marketing. There are many great resources for learning how to write code, organize source control, or connect to a database. This book does not cover the technical aspects developers already know or can learn elsewhere. It focuses on finding your idea, testing it before you build, and getting it into the hands of your customers.
Author: Tim Grahl
Publisher: Story Grid Publishing LLC
ISBN: 1645010325
Category : Business & Economics
Languages : en
Pages : 141
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Book Description
"If I could give an aspiring writer one piece of advice, it would be to read this book." — Hugh Howey, New York Times best selling author of Wool "Tim Grahl is fast becoming a legend, almost single-handedly changing the way authors around the world spread ideas and connect with readers. If you've got a book to promote, stop what you're doing right now and start reading Your First 1000 Copies." — Daniel H. Pink, New York Times bestselling author of Drive and When "Your First 1000 Copies is a must-read for authors trying to build a connection with their readers." — Dan Heath & Chip Heath, co-authors of Made to Stick, Switch, and Decisive "I watched in awe as Tim Grahl had 5 clients on the New York Times bestseller list in the same week. There is no one I trust more to learn about book marketing." - Pamela Slim, Author, Body of Work "Tim was an early pioneer in teaching book authors how Internet marketing actually works." - Hugh MacLeod, author of Ignore Everybody and Evil Plans Imagine if you had a direct connection with thousands of readers who loved reading your books. And imagine if those readers eagerly awaited the launch of your next book. How would that direct relationship with your readers change your writing career? How would you feel knowing that every time you started a new book project, you already had people excited to buy it and ready to recommend it to others? In Your First 1000 Copies, seasoned book marketing expert Tim Grahl walks you through how successful authors are using the online marketing tools to build their platform, connect with readers and sell more books. Tim has worked with over 100 different authors from top best sellers such as Hugh Howey, Daniel Pink, Barbara Corcoran Charles Duhigg, Chip and Dan Heath, Ramit Sethi and Pamela Slim to authors just get started on their first writing project. He has worked with authors across all fiction and non-fiction genres. Along with his client work, he has studied many other successful authors to learn what works and what doesn't. The result is Your First 1000 Copies where he walks you through the Connection System, a plan that every author can immediately start using. The plan looks like this: - Permission - How to open up communication with your readers where you can reliably engage them and invite them to be involved. - Content - How to use content to engage with current readers and connect with new ones. - Outreach - How to ethically and politely introduce yourself to new readers. - Sell - How all of these steps can naturally lead to book sales without being pushy or annoying This is a system that any author can immediately put in place to start building their platform. Whether you're a seasoned author looking to step into the new publishing landscape, or you're a brand new author, Your First 1000 Copies will give you the tools to connect with readers and sell more books.
