Engaging Theories in Family Communication + Mcquail's Mass Communication Theory, 6th Ed PDF Download
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Author: Denis McQuail
Publisher: Sage Publications
ISBN: 9781412991124
Category : Social Science
Languages : en
Pages :
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Book Description
Author: Denis McQuail
Publisher: Sage Publications
ISBN: 9781412991124
Category : Social Science
Languages : en
Pages :
Get Book
Book Description
Author: Denis McQuail
Publisher: SAGE
ISBN: 9781412903721
Category : Language Arts & Disciplines
Languages : en
Pages : 628
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Book Description
This fully revised and updated edition provides a comprehensive, non-technical introduction to the range of approaches to understanding mass communication.
Author: Denis McQuail
Publisher: SAGE Publications Limited
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 440
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Book Description
Offering an integrated treatment of the major components of mass communication, this text seeks to encompass the diverse forms of mass communication in contemporary societies. It aims to show how theories of mass communication relate to the broader understanding of society and culture.
Author: Denis Mcquail
Publisher:
ISBN: 9788132105794
Category :
Languages : en
Pages : 632
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Book Description
McQuail`s Mass Communication Theory has been the benchmark for studying mass communication theory for more than 25 years. It remains the most authoritative and comprehensive introduction to the field and still offers unmatched coverage of the research lit I: PRELIMINARIES Introduction to the Book The Rise of Mass Media II: THEORIES Concepts and Models for Mass Communication Theory of Media and Society Mass Communication and Culture New Media - New Theory? Normative Theory of Media a
Author: Dawn O. Braithwaite
Publisher: SAGE
ISBN: 1452236739
Category : Language Arts & Disciplines
Languages : en
Pages : 384
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Book Description
Engaging Theories in Family Communication: Multiple Perspectives covers uncharted territory in its field, as it is the first book on the market to deal exclusively with family communication theory. In this volume, editors Dawn O. Braithwaite and Leslie A. Baxter bring together a group of contributors that represent a veritable Who's Who in the family communication field. These scholars examine both classic and cutting-edge theories to guide family communication research in the coming years.
Author: Suruchi Sood, PhD
Publisher: Springer Publishing Company
ISBN: 0826173020
Category : Medical
Languages : en
Pages : 397
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Book Description
"The authors bring together a strong mix of theory, concepts, methods, practice, and research that come to life through multiple examples, experiences, and questions for reflections that any reader – whether seasoned or a newcomer into the public health communication field – should find extremely helpful and engaging. This book constitutes a significant contribution to the continuous fermentation and growth of the public health communication field."--Rafael Obregon, Country Representative, UNICEF Paraguay Health Communication Fundamentals: Planning, Implementation, and Evaluation in Public Health is a comprehensive, practice-based textbook designed to equip students with the tools needed to excel in the public health communication workforce. Using a mix of domestic and global examples, the book guides readers through the entire health communication process— from planning and implementation to research, monitoring, and evaluation. Interdisciplinary perspectives and contemporary public health topics are explored throughout the book via real-world examples, case studies, and spotlights on professionals and organizations currently working to bring about positive individual and social change. Contemporary public health topics include communication for pandemics, social justice, anti-racism, chronic disease prevention, environmental health and justice, and mental health, to name just a few. Each chapter features a podcast interview with a professional currently working in a health communication related field, to show health communication skills in action and illustrate the wide variety of careers available in this dynamic and growing sector. Health Communication Fundamentals is an essential resource for students in a variety of health professional and communication-based programs, and will help prepare them to make unique and valuable contributions to jobs in health departments, non-profit organizations, advocacy groups, private organizations, government, academia, the media, and more. Key Features: Focuses on evidence-based and theory-driven health communication practice Covers the entire communication campaign process – planning, implementation and evaluation of health communication initiatives that want to achieve social and behavior change Includes interdisciplinary perspectives and contemporary topics with a focus on health equity, social justice, and human rights Illustrates concepts using US and global examples, outcomes, and applications of health communication campaigns that span core public health topic areas Provides insight into career opportunities in health communication Audio podcasts highlight insights from leaders and experts with diverse careers in health communication Purchase includes digital access for use on most mobile devices or computers Qualified instructors have access to chapter PowerPoints, an Instructor’s Manual, Sample Syllabus, and Test Bank
Author: Dawn O. Braithwaite
Publisher: SAGE Publications, Incorporated
ISBN: 9780761930617
Category : Language Arts & Disciplines
Languages : en
Pages : 384
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Book Description
Engaging Theories in Family Communication: Multiple Perspectives covers uncharted territory in its field, as it is the first book on the market to deal exclusively with family communication theory. In this volume, editors Dawn O. Braithwaite and Leslie A. Baxter bring together a group of contributors that represent a veritable Who's Who in the family communication field. These scholars examine both classic and cutting-edge theories to guide family communication research in the coming years.
Author: Denis Mcquail
Publisher: Routledge
ISBN: 1317900677
Category : Social Science
Languages : en
Pages : 284
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Book Description
Presents the main existing models of the mass communications process which have been developed during the last thirty years, providing brief descriptions of the most significant concepts and ideas in the study of mass communication, using graphic and verbal models.
Author: Stanley J. Baran
Publisher: Cengage Learning
ISBN: 9780495898870
Category : Business & Economics
Languages : en
Pages : 416
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Book Description
MASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE, Sixth Edition, provides a comprehensive, historically based introduction to mass communication theory. Clearly written with examples, graphics, and other materials to illustrate key theories, the text traces the emergence of two main bodies of mass communication theory--social/behavioral and critical/cultural--and concludes with a discussion of how these two traditions support the media literacy movement and might be combined to produce a new theory of mediated communication. The authors emphasize that media theories are human creations typically intended to address specific problems or issues. MASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE, Sixth Edition, helps students develop an understanding of theory so they can make better use of media and play a role in the development of new media industries. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Author: Jack Rosenberry
Publisher: Routledge
ISBN: 1134974213
Category : Language Arts & Disciplines
Languages : en
Pages : 311
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Book Description
Applied Mass Communication Theory: A Guide for Media Practitioners, Second Edition bridges a review of theory to the contemporary work of media professionals. The text provides a framework for constructing an undergraduate research project. It also presents vital chronological information on the progression of theory in mass communication, including a model that integrates mass communication theories and shows how they relate to one another. It concludes with information on media law, ethics, economics, and mass media careers, establishing a critical framework for students as they leave college and begin their first jobs. This Second Edition discusses mass communication theory and its applications in both traditional print and broadcast applications. By exploring advertising and public relations in this new digital multi-media environment, this text remains relevant, and in fact necessary, for students in the field.
