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Author: Steve Lucas
Publisher: Greenleaf Book Group
ISBN: 162634499X
Category : Business & Economics
Languages : en
Pages : 216
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Book Description
Engagement is the key to success for today’s businesses. The world we live in is radically different today from what it was even just five years ago. It is hyperdigital and becoming more so every day. Ironically, we use connected to describe this new world, yet we are asked to interact increasingly through apps and browsers instead of via face-to-face contact with customers and clients. Even with all the incredible advances, it’s worth pondering whether organizations actually feel more connected to the people and the companies they do business with. In Engage to Win, author Steve Lucas introduces a new model for marketing to address this new hyper-digital world—one founded on engagement. He introduces the idea that embracing and driving engagement throughout organizations and using it with customers, prospects, employees, and partners is what will set companies apart. This digital era demands that marketers understand the science of marketing in order to scale and succeed. But if we embrace mathematics alone, while abandoning feeling, meaning, and authenticity, we will fail to deliver on the desires of our clients: to feel listened to and understood. So how do we win the heart and mind of the buyer in this new world? Develop a real strategy around engagement by practicing these simple steps: listen, learn, and engage. Listening creates insights, insights drive engagement, and engagement drives revenue. Truly engaging with customers will allow businesses to see, in real-time, when customers' wants and needs are changing, so businesses will be able to adapt, survive, and ultimately thrive!
Author: Steve Lucas
Publisher: Greenleaf Book Group
ISBN: 162634499X
Category : Business & Economics
Languages : en
Pages : 216
Get Book
Book Description
Engagement is the key to success for today’s businesses. The world we live in is radically different today from what it was even just five years ago. It is hyperdigital and becoming more so every day. Ironically, we use connected to describe this new world, yet we are asked to interact increasingly through apps and browsers instead of via face-to-face contact with customers and clients. Even with all the incredible advances, it’s worth pondering whether organizations actually feel more connected to the people and the companies they do business with. In Engage to Win, author Steve Lucas introduces a new model for marketing to address this new hyper-digital world—one founded on engagement. He introduces the idea that embracing and driving engagement throughout organizations and using it with customers, prospects, employees, and partners is what will set companies apart. This digital era demands that marketers understand the science of marketing in order to scale and succeed. But if we embrace mathematics alone, while abandoning feeling, meaning, and authenticity, we will fail to deliver on the desires of our clients: to feel listened to and understood. So how do we win the heart and mind of the buyer in this new world? Develop a real strategy around engagement by practicing these simple steps: listen, learn, and engage. Listening creates insights, insights drive engagement, and engagement drives revenue. Truly engaging with customers will allow businesses to see, in real-time, when customers' wants and needs are changing, so businesses will be able to adapt, survive, and ultimately thrive!
Author: Philippe Crinelli
Publisher: AuthorHouse
ISBN: 1504999339
Category : Business & Economics
Languages : en
Pages : 226
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Book Description
Imagine that you step onto a boat cruising to a tropical island. Sweet coconuts, shiny lagoons, white sandy beaches... But to your surprise, day after day, you realize that the air is getting colder and colder, until you find out on a freezing morning, that, instead of tropical birds, resting on coconut palms, you have a flock of penguins staring at you on an immaculate white iceberg...! What happened? Was the Purpose of the trip unclear? Were the Processes applied to drive the boat inefficient? Were the People on board ineffective? Was the captain a liar? Or was it that you, as the Pilot of your life, left it up to other people to make what matters most to you a reality?... Isn’t that how our lives sometimes end up looking as we drift through our roles? We want a lagoon and we end up with an iceberg... What are we going to do then? Be a victim and whine? Passively adapt to the cold? Consider that an iceberg isn’t that bad after all? Or engage as the true Pilot of our life and set it back on track? Which attitudes do we need to develop to ensure that we’ll achieve the results that we want? What do we need to make the systems we share with others effective - teams, organizations, families...? What does it cost to be an Engaged Pilot?
Author: David MacLeod
Publisher: Pearson Education
ISBN: 9780273703945
Category : Business & Economics
Languages : en
Pages : 310
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Book Description
Look around your business. Are your people committed to your goals? Or are they merely complying with them? Imagine how much further you could go if everyone knew where they were going and actually wanted to get there ... It’s just common sense that the more committed people are to their work, the more they’re going to put in and the more your business will get out. The evidence bears this out: engagement levels predict profitability. But how do you make sure people are on board? The Extra Mile shows you how to achieve that extra competitive edge by harnessing the commitment of your people, and engaging them with your aims. The Extra Mile is the result of four years of research into engagement by a joint team from Cass Business School and Towers Perrin. This ambitious and wide ranging project drew on the results of various studies and surveys which together totalled 33 million respondents. These hard-hitting statistics were supplemented by more than 50 in-depth interviews with executives and leaders drawn from a variety of business sectors. You will hear from some of them in their own words in this compelling book which distils the results of the research and the interviews into a compelling and engaging read that will make managers think again about how to get their teams to go that all-important extra mile.
Author: Jonathan Cassie
Publisher: ASCD
ISBN: 1416623035
Category : Education
Languages : en
Pages : 195
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Book Description
In this lively and practical book, seasoned educator Jonathan Cassie shines a spotlight on gamification, an instructional approach that's revolutionizing K–12 education. Games are well known for their ability to inspire persistence. The best ones feature meaningful choices that have lasting consequences, reward experimentation, provide a like-minded community of players, and gently punish failure and encourage risk-taking behavior. Players feel challenged, but not overwhelmed. A gamified lesson bears these same hallmarks. It is explicitly gamelike in its design and fosters perseverance, creativity, and resilience. Students build knowledge through experimentation and then apply what they've learned to fuel further exploration at higher levels of understanding. In this book, Cassie covers What happens to student learning when it is gamified. Why you might want to gamify instruction for your students. The process for gamifying both your classroom and your lessons. If you want to see your students engaged, motivated, and excited about learning, join Jonathan Cassie on a journey that will add a powerful new set of ideas and practices to your teaching toolkit. The gamified classroom—an exciting new frontier of 21st century learning—awaits you and your students. Will you answer the call?
Author: Denise Lopez
Publisher: Independently Published
ISBN: 9781793814111
Category :
Languages : en
Pages : 380
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Book Description
Do your employees drag themselves into work (reluctantly!) every day? Do you wish they were engaged and passionate about their jobs, driven to achieve your department's and organization's goals? Motivate your team now with an information-packed practical guide to inspiring your team to win at work.This book features -A 7-step strategy for managers who want to INSPIRE their team members to higher engagement and performance. -Practical tips, tools and examples that can be adapted for various situations.-A distillation of our knowledge and experiences from decades of consulting, coaching and training employees at all levels. -Academic research in management and psychology; and best practices from leading organizations and consulting firms.-Even though the book is aimed at managers/leaders, it can also be useful for individual employees who want to enhance their own engagement at work.
Author: Peter Guber
Publisher: Crown Currency
ISBN: 0307587975
Category : Business & Economics
Languages : en
Pages : 274
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Book Description
Today everyone—whether they know it or not—is in the emotional transportation business. More and more, success is won by creating compelling stories that have the power to move partners, shareholders, customers, and employees to action. Simply put, if you can’t tell it, you can’t sell it. And this book tells you how to do both. Historically, stories have always been igniters of action, moving people to do things. But only recently has it become clear that purposeful stories—those created with a specific mission in mind—are absolutely essential in persuading others to support a vision, dream or cause. Peter Guber, whose executive and entrepreneurial accomplishments have made him a success in multiple industries, has long relied on purposeful story telling to motivate, win over, shape, engage and sell. Indeed, what began as knack for telling stories as an entertainment industry executive has, through years of perspiration and inspiration, evolved into a set of principles that anyone can use to achieve their goals. In Tell to Win, Guber shows how to move beyond soulless Power Point slides, facts, and figures to create purposeful stories that can serve as powerful calls to action. Among his techniques: * Capture your audience’s attention first, fast and foremost * Motivate your listeners by demonstrating authenticity * Build your tell around “what’s in it for them” * Change passive listeners into active participants * Use “state-of-the-heart” technology online and offline to make sure audience commitment remains strong To validate the power of telling purposeful stories, Guber includes in this book a remarkably diverse number of “voices” —master tellers with whom he’s shared experiences. They include YouTube founder Chad Hurley, NBA champion Pat Riley, clothing designer Normal Kamali, “Mission to Mars” scientist Gentry Lee, Under Armour CEO Kevin Plank, former South African president Nelson Mandela, magician David Copperfield, film director Steven Spielberg, novelist Nora Roberts, rock legend Gene Simmons, and physician and author Deepak Chopra. After listening to this extraordinary mix of voices, you’ll know how to craft, deliver—and own—a story that is truly compelling, one capable of turning others into viral advocates for your goal.
Author: Mark David Gerson
Publisher: MDG Media International
ISBN: 1539716325
Category : Language Arts & Disciplines
Languages : en
Pages : 144
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Book Description
THE ONLY BOOK ON SOCIAL MEDIA MARKETING FOR AUTHORS BY AN AUTHOR LIKE YOU! Have you written a book the world needs to know about? Are you an author eager to harness the power of social media to sell your books? Have you ever wondered why so many social media marketing "systems" fail? If you answered yes to any of those questions, Engage! is for you!! Let Engage! show you how to • Attract online friends, fans and followers who want to read your book • Create compelling content that keeps your social media connections coming back for more • Manage your social media time to free you to write more books It's time to reach potential readers in ways that matter. It's time to Engage! "A must read for every author who uses social media." – Joy Capps: Chief Marketing Officer, Bublish; Principal Consultant, Engaging Business Communications<
Engage to Connect and Connect to Sell...with Engage!
Author: Sarah J. Noonan
Publisher: R&L Education
ISBN: 147580461X
Category : Education
Languages : en
Pages : 213
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Book Description
The first few years of teaching represent an intense period of experimentation and learning, leading to the adoption of learner-centered practices to help students achieve. A critical incident or nagging problem triggers critical reflection on practice, experimentation, the adoption of new approaches, and permanent changes in practice. When teachers improve their practice through action research and collaboration with colleagues, students predictably learn more. Inspecting the “core” areas of teaching and learning helps teachers critically reflect on practice to improve and innovate. Drawing on research and best practices from education and psychology, readers learn how four “motivational pathways” attract even the most reluctant and resistant learners to learning. While many recognize the importance of well prepared and accomplished teachers in helping students learn, too few recognize the need for continuous learning as the surest route to gaining expertise in teaching and increasing student achievement. Practical models and strategies presented in this book will help teachers address the important challenges facing schools today, including supporting disadvantaged learners, raising student achievement, and challenging all students to achieve their potential.
Author: Canada. Patent Office
Publisher:
ISBN:
Category : Copyright
Languages : en
Pages : 1420
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Book Description
Author: Golnaz Arastoopour Irgens
Publisher: Springer Nature
ISBN: 3031470141
Category :
Languages : en
Pages : 515
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Book Description
