Encyclopedia of Sports Management and Marketing PDF Download
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Author: Linda E. Swayne
Publisher: SAGE Publications, Incorporated
ISBN: 9781412973823
Category : Business & Economics
Languages : en
Pages : 1960
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Book Description
This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers.
Author: Linda E. Swayne
Publisher: SAGE Publications, Incorporated
ISBN: 9781412973823
Category : Business & Economics
Languages : en
Pages : 1960
Get Book
Book Description
This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers.
Author: Linda E. Swayne
Publisher: SAGE Publications
ISBN: 1452266484
Category : Business & Economics
Languages : en
Pages : 1960
Get Book
Book Description
This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers.
Author: Pedersen, Paul M.
Publisher: Edward Elgar Publishing
ISBN: 1800883285
Category : Sports & Recreation
Languages : en
Pages : 560
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Book Description
Bringing together preeminent international researchers, emerging scholars and practitioners, Paul M. Pedersen presents the comprehensive Encyclopedia of Sport Management, offering detailed entries for the critical concepts and topics in the field.
![Encyclopedia of sports management and marketing. 4. [S - Z, Index] PDF](https://books.google.com/books/content/images/frontcover/z-HHwgEACAAJ?fife=w80-h100)
Author: Linda E. Swayne
Publisher:
ISBN:
Category : Sports
Languages : en
Pages : 446
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Book Description
This title introduces, on the management side, principles and procedures of economics, budgeting and finance, and on the marketing side, the marketing of sport and sport-related products and using sports as a platform for marketing non-sports products.
![Encyclopedia of sports management and marketing. 3. [N - S] PDF](https://books.google.com/books/content/images/frontcover/q5ynwgEACAAJ?fife=w80-h100)
Author: Linda E. Swayne
Publisher:
ISBN:
Category : Sports
Languages : en
Pages : 472
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Book Description
This title introduces, on the management side, principles and procedures of economics, budgeting and finance, and on the marketing side, the marketing of sport and sport-related products and using sports as a platform for marketing non-sports products.
Author: Linda E. Swayne
Publisher: SAGE Publications, Incorporated
ISBN: 9781412973823
Category : Business & Economics
Languages : en
Pages : 1960
Get Book
Book Description
This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers.
Author: Paul M Pedersen
Publisher:
ISBN: 9781035317172
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
This thoroughly updated second edition of the Encyclopedia of Sport Management is an authoritative reference work that provides detailed explanations of critical concepts within the field. Dynamic and multidimensional, this Encyclopedia encapsulates sport management through rigorous examination of a broad range of sports and sport-related concepts. This major work spans 613 entries, ranging from ableism to zero tolerance. It offers recommended readings for those looking to expand their learning and continue researching into this ever-evolving research area. This revised Encyclopedia is an essential volume for academics and researchers focusing on sport management, sport marketing, sport communication, management, and business. Key features: Presents 285 completely new entries, with updates on over original 325 entries Brings together over 350 experts from a broad range of sport management disciplines, from communication to strategy Applies both contemporary and historical research illustrating an impeccably detailed view of sport management research.
![Encyclopedia of sports management and marketing. 1. [A - E] PDF](https://books.google.com/books/content/images/frontcover/BghrvwEACAAJ?fife=w80-h100)
Author: Linda E. Swayne
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Book Description
"This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers"-
Author:
Publisher:
ISBN: 9781780343228
Category : Sports
Languages : en
Pages : 1858
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Book Description
This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products.
Author: Eric MacIntosh
Publisher: Human Kinetics, Incorporated
ISBN: 1492556793
Category : Business & Economics
Languages : en
Pages : 457
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Book Description
International Sport Management is the first comprehensive textbook devoted to the organization, governance, business activities, and cross-cultural context of modern sport on an international level. As the sport industry continues its global expansion, this textbook serves as an invaluable guide for readers as they build careers that require an international understanding of the relationships, influences, and responsibilities in sport management. Through a systematic presentation of topics and issues in international sport, this textbook offers a long-overdue guide for students in this burgeoning subfield in sport management. Editors Li, MacIntosh, and Bravo have assembled contributors from all corners of the globe to present a truly international perspective on the topic. With attention to diversity and multiple viewpoints, each chapter is authored by distinguished academics and practitioners in the field. A foreword by esteemed sport management scholar Dr. Earle Zeigler emphasizes the importance of a dedicated study of the issues in international sport management. All chapters in the text use a global perspective to better showcase how international sport operates in various geopolitical environments and cultures. The text is arranged in five parts, each serving a unique purpose: •To outline the issues associated with international sport management •To examine sport using a unique perspective that emphasizes its status as a global industry •To introduce the structure of governance in international sport •To examine the management essentials in international sport •To apply these strategies in the business segments of sport marketing, sport media and information technology, sport facilities and design, sport event management, and sport tourism Written to engage students, International Sport Management contains an array of learning aids to assist with comprehension of the material. It includes case studies and sidebars that apply the concepts to real-world situations and demonstrate the varied issues, challenges, and opportunities affecting sport management worldwide. Chapter objectives, key terms, learning activities, summaries, and discussion questions guide learning in this wide-ranging subject area. In addition, extensive reference sections support the work of practitioners in the field. With International Sport Management, both practicing and future sport managers can develop an increased understanding of the range of intercultural competencies necessary for success in the field. Using a framework of strategic and total-quality management, the text allows readers to examine global issues from an ethical perspective and uncover solutions to complex challenges that sport managers face. With this approach, readers will learn how to combine business practices with knowledge in international sport to lead their current and future careers. International Sport Management offers readers a multifaceted view of the issues, challenges, and opportunities in international sport management as well as the major functional areas that govern international sport. The text provides students, academics, and practitioners with critical insights into the practice of business as it applies to international sport.
