e-Learning for Management and Marketing in Libraries PDF Download
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Author: Daisy McAdam
Publisher: Walter de Gruyter
ISBN: 3598440154
Category : Language Arts & Disciplines
Languages : en
Pages : 165
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Book Description
The contributions to the conference held in Geneva in 2003, focus on the very latest approaches to 'e-Learning'. The power and enormous diversity of this medium, becomes apparent as experts from all over the world compare notes and raise a whole new range of issues. The reader can examine the presentations of the various practitioners, or go straight to the discussions at the end, for insights into what the future holds for teachers and students alike.
Author: Daisy McAdam
Publisher: Walter de Gruyter
ISBN: 3598440154
Category : Language Arts & Disciplines
Languages : en
Pages : 165
Get Book
Book Description
The contributions to the conference held in Geneva in 2003, focus on the very latest approaches to 'e-Learning'. The power and enormous diversity of this medium, becomes apparent as experts from all over the world compare notes and raise a whole new range of issues. The reader can examine the presentations of the various practitioners, or go straight to the discussions at the end, for insights into what the future holds for teachers and students alike.
Author: Marie R. Kennedy
Publisher: American Library Association
ISBN: 0838916007
Category : Language Arts & Disciplines
Languages : en
Pages : 299
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Book Description
When front line librarians improve awareness of under-utilized resources, thereby increasing demand for more of the same, it can also encourage increased funding for the library. This book's flexible, step-by-step layout makes it an ideal resource for a wide range of learning styles, institutional environments, and levels of marketing experience.
Author: Brian Mathews
Publisher: American Library Association
ISBN: 0838909841
Category : Business & Economics
Languages : en
Pages : 193
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Book Description
In Marketing Today’s Academic Library, Brian Mathews uses his vast experience to speak directly to the academic library practitioner about matching services with user needs. This book proposes new visions and ideas, challenging the traditional way of thinking and providing a framework to target users more precisely.Most library marketing intended for undergraduates promotes the collection, reference and instructional service, and occasional events such as guest speakers or exhibits. The guiding principle of Marketing Today’s Academic Library is that marketing should focus on the lifestyle of the user, showcasing how the library fits within the daily life of the student. Mathews’ personal and compelling presentation will assist readers in Challenging and rethinking their marketing strategies Demonstrating their value through applied relevance Focusing on the needs of the student and their expectationsWritten in a concise and engaging manner that speaks to popular anxiety points about new marketing techniques, this book is filled with tips and strategies that academic librarians can use to communicate with students, surpassing their expectations of their library experience.
Author: Jana Varlejs
Publisher: Walter de Gruyter
ISBN: 3598441770
Category : Social Science
Languages : en
Pages : 415
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Book Description
This volume comprises papers prepared for the 8th World Conference on Continuing Professional Development (Bologna, Italy, 18-20 August 2009). Within the broad theme of creating a positive work environment for a multi-generational workforce in library and information organizations, the conference addresses managing between and across generations, mentoring and coaching, attracting people to the profession and developing a new generation of leaders, re-skilling and transferability of skills, succession planning and passing on knowledge.
Author: Stephanie Espinoza Villamor
Publisher: Bloomsbury Publishing USA
ISBN:
Category : Business & Economics
Languages : en
Pages : 132
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Book Description
This down-to-earth book offers practical marketing solutions for reaching students, faculty, and administration in community college and university libraries, based on real-world examples of team-based communication and practice. In an age in which federal funding for libraries is being cut, libraries of every size and type must prove their value. Practical Marketing for the Academic Library offers academic librarians approachable methods for marketing to students, faculty, and administration, and it also inspires them to attempt new structures for marketing initiatives, including encouraging existing staff to form teams with wide ranges of skills. Librarians from all academic libraries, including at community colleges, can incorporate these ideas even when budgets are tight and staff is limited. While there are many books on library marketing, few specifically cover the diversity within academic institutions and the student body as well as how to target marketing to faculty and administrations. Villamor and Shotick approach library marketing from diverse perspectives and teach readers how to increase student engagement, assess library programs, and connect library marketing to the goals of the overall institution.
Author: Charles Harmon
Publisher: Rowman & Littlefield
ISBN: 0810887509
Category : Education
Languages : en
Pages : 135
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Book Description
If libraries are to remain centers for lifelong learning, then that learning must increasingly be e-learning. But, where can librarians turn for the best ideas and inspiration on how to implement e-learning programs? This book features nine exemplary programs set in all types of libraries. You'll find proven, successful ways of introducing online credit-based information literacy instruction, innovative methods for teaching critical thinking skills online, ways of using open source software in interactive learning, step-by-step guidance for instructional screencasting, ways to work with faculty on e-learning solutions through streaming video, and how a school library used e-learning to teach about the Holocaust. These stellar models offer solutions and feature the aspects you and your staff need because they recognize the problems you face. There's plenty here for all libraries to grab on to and implement to move learning from inside the library to where your users live and work.
Author: Dinesh K. Gupta
Publisher: Walter de Gruyter
ISBN: 311028104X
Category : Language Arts & Disciplines
Languages : en
Pages : 423
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Book Description
With contributions from library and information professionals (practitioners, researchers, faculty members, consultants, and others), Marketing Library and Information Services: A Global Outlook highlights a variety of exemplary LIS marketing practices and efforts from around the globe. The following broad topics are explored: changing marketing concepts; marketing library and information services in different countries; marketing library and information services in different kind of libraries; web-based LIS marketing, etc.
Author: Dinesh K. Gupta
Publisher: Walter de Gruyter
ISBN: 3598440197
Category : Language Arts & Disciplines
Languages : en
Pages : 436
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Book Description
The marketing of library services is an essential agenda item for almost all kinds of libraries all over the world. In this volume 47 experts from 20 countries address the issue through 40 articles. The bundling of dozens of contributions from a truly international group of librarians, presented in this book, provides a broad spectrum on the topic. This book will thus prove immensely useful, helping both working librarians and future librarians to understand vital issues relating to the marketing of library and information services at the local, national and international level. The book is divided into the following six sections: Marketing concept: a changing perspective; Marketing in libraries around the world; Role of library associations; Education, training and research; Excellence in marketing; Databases and other marketing literature.
Author: Laura Saunders
Publisher:
ISBN: 9781946011091
Category : Academic libraries
Languages : en
Pages : 389
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Book Description
"This open access textbook offers a comprehensive introduction to instruction in all types of library and information settings. Designed for students in library instruction courses, the text is also a resource for new and experienced professionals seeking best practices and selected resources to support their instructional practice. Organized around the backward design approach and written by LIS faculty members with expertise in teaching and learning, this book offers clear guidance on writing learning outcomes, designing assessments, and choosing and implementing instructional strategies, framed by clear and accessible explanations of learning theories. The text takes a critical approach to pedagogy and emphasizes inclusive and accessible instruction. Using a theory into practice approach that will move students from learning to praxis, each chapter includes practical examples, activities, and templates to aid readers in developing their own practice and materials."--Publisher's description.
Author: Marie-France Plassard
Publisher: Walter de Gruyter
ISBN: 3598440340
Category : Language Arts & Disciplines
Languages : en
Pages : 137
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Book Description
With the expansion of the World Wide Web during the last decade, libraries and their standards face an ever-complex environment, with new types, genres and forms of information resources. Changing information network structures and the emergence of new retrieval methods all play their roles. A three day conference was held in Lisbon, Portugal in March 2006, in order to review the current state of bibliographic standards and to discuss a number of questions in charting a future for their development.
