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Author: Jim Work
Publisher:
ISBN: 9781914043307
Category : Business & Economics
Languages : en
Pages : 358
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Book Description
Author: Jim Work
Publisher:
ISBN: 9781914043307
Category : Business & Economics
Languages : en
Pages : 358
Get Book
Book Description
Author: Tawfik Jelassi
Publisher: Pearson Education
ISBN: 9780273688402
Category : Business & Economics
Languages : en
Pages : 688
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Book Description
Do you want a book that links e-business to overall corporate strategy? That has case studies that investigate the dot.com phenomenon as well as the 'dot.bomb' disasters? This important new textbook offers a framework for comprehensive e-business strategy formulation based on rigorous and time-proven concepts from the field of strategic management, adapted to the specific context of e-business. Ideal for MBA students, upper-level undergraduates and practitioners, "Strategies for e-Business" provides the reader with tools for analysing 28 original case studies, examining how companies have developed and implemented electronic and mobile commerce strategies. The cases are contributed and researched by acknowledged experts and have been chosen to represent a range of industries including banking, retailing, media, education, manufacturing and advertising in Europe and beyond. ""Strategies for e-Business" is packed with a treasury of timely and insightful international case studies, the very best concepts from academics, and powerful prescriptions for practising managers who wish to navigate the world of e-business without the hype. This highly readable book is clearly the culmination of years where Jelassi, in particular, has remained at the forefront of making e-business particularly relevant to the practising manager, gleaning deep insights from case research on how firms use e-business to gain competitive advantage, and his own leading academic research." Professor Andrew Boynton, Director of the Executive MBA, IMD Lausanne "This textbook is a great resource for everybody who is active in e-business. The comprehensive case studies outline the new pillars for success: a solid business model and well-founded strategy adapted to the unique characteristics of the digital world." Philipp Justus, Managing Director, eBay Germany "I have used several of the case studies that Jelassi has produced in my own teaching and find them to be invaluable...This will become, in my opinion, one of the best textbooks on e-commerce. It combines case studies with a serious and respected intellectual perspective. I would definitely adopt it - books like this are rare." Neil Pollock, Lecturer in e-Business, Management School and Economics, The University of Edinburgh The practical approach of this book inspires the reader to create value with e-business. It breaks down the barriers between conventional business and e-business. The carefully-researched and well-written case studies vividly demonstrate how to achieve sustainable advantage through new technologies. Haider Rashid, Chief Information Officer, ABB Group" Tawfik Jelassi" is Professor of e-Business and Information Technology at the School of International Management at Ecole Nationale des Ponts et Chaussees, Paris, France "Albrecht Enders" is an Associate with The Boston Consulting Group, Cologne, Germany
Author: Bernd W. Wirtz
Publisher: Springer Nature
ISBN: 3030634825
Category : Business & Economics
Languages : en
Pages : 762
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Book Description
This textbook introduces readers to digital business from a management standpoint. It provides an overview of the foundations of digital business with basics, activities and success factors, and an analytical view on user behavior. Dedicated chapters on mobile and social media present fundamental aspects, discuss applications and address key success factors. The Internet of Things (IoT) is subsequently introduced in the context of big data, cloud computing and connecting technologies, with a focus on industry 4.0, smart business services, smart homes and digital consumer applications, as well as artificial intelligence. The book then turns to digital business models in the B2C (business-to-consumer) and B2B (business-to-business) sectors. Building on the business model concepts, the book addresses digital business strategy, discussing the strategic digital business environment and digital business value activity systems (dVASs), as well as strategy development in the context of digital business. Special chapters explore the implications of strategy for digital marketing and digital procurement. Lastly, the book discusses the fundamentals of digital business technologies and security, and provides an outline of digital business implementation. A comprehensive case study on Google/Alphabet, explaining Google's organizational history, its integrated business model and its market environment, rounds out the book.
Author: Miltiadis D. Lytras
Publisher: Springer Science & Business Media
ISBN: 0387858954
Category : Business & Economics
Languages : en
Pages : 324
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Book Description
While the web itself is about twenty years old, businesses are still impleme- ing the technology into the fabric of the business model. The background section will focus on defining the building blocks for the framework including defining the basic components of Web 1. 0 which focused on the presence and business transaction. The Web 2. 0 section will focus on defining the basic building blocks of customer interactions, while the final section will focus on a review the wine industry. 2. 1 Web 1. 0: Presence and Electronic Commerce The term Web 1. 0 emerged from the research around the development of Web 2. 0. Prior to this, researchers commonly referred to Web 1. 0 as Electronic C- merce or E-Business. Where as, web 1. 0 focused on a read only web interface, Web 2. 0 focuses on a read-write interface where value emerges from the contri- tion of a large volume of users. The Internet initially focused on the command and control of the information itself. Information was controlled by a relative small number of resources but distributed to a large number which spawned the massive growth of the web itself. Like television before it, the web allowed for the broadcasting of information to a large number of users. Initial web sites were built simply to communicate presence or provide information on the business - self. This component includes information like marketing materials, investor re- tions, employment opportunities, and product information.
Author: Colin Combe
Publisher: Routledge
ISBN: 1136392904
Category : Business & Economics
Languages : en
Pages : 320
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Book Description
An Introduction to e-Business provides the contemporary knowledge of the key issues affecting the modern e-business environment and links theory and practice of management strategies relating to e-business. This book brings together the most cogent themes for an introduction to e-business and constitutes a valuable contribution to formalising common themes for teaching the subject in higher education. It brings together theoretical perspectives based on academic research and the application of e-business strategies. These concepts are further explored in the six case studies that follow the set chapters. This new textbook integrates the main themes to provide a complete picture of the key elements relevant to an introductory text in e-business. To fully appreciate the e-business environment it is necessary to understand the links between the different disciplines that come together to form
Author: Allan Afuah
Publisher: McGraw-Hill Companies
ISBN:
Category : Business enterprises
Languages : en
Pages : 504
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Book Description
This book draws on research to develop and integrate a framework to help students understand factors that surround a firm's performance and the central role that business models play in the face of the Internet.
Author: Dr. G. Thiyagarajan
Publisher: OrangeBooks Publication
ISBN:
Category : Business & Economics
Languages : en
Pages : 286
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Book Description
Although E-commerce is growing, a lot of business executives are still unclear about whether it fits their business model or how to take the next step. Make sure E-commerce will work for you before jumping in, given the fierce competition, cybersecurity risks, and uncertainty over whether your customer experience will remain high. Furthermore, it's critical to understand the fundamental forms of business models and how they operate in e-commerce if your company has only recently started. Especially in the beginning, this knowledge will assist you in making some fundamental business decisions. In actuality, e-commerce is the way of the future for all business models. Understanding how it best fits yours will enable you to stay ahead of the competition and sustainably encourage growth. Your business's operations are influenced by interconnected plans known as e-commerce strategies. There are three major e-commerce strategies to consider: product strategy, customer relationships, and corporate considerations. To guarantee the greatest results for your brand, each of these needs to cooperate with the others. Over the past few years, e-commerce has grown dramatically. Following the COVID-19 pandemic, consumers' purchasing patterns shifted to include a greater number of online sales of products and services. The explosive development of smartphones and other smart devices over the past ten years, together with the launch of the high-speed 5G network, have both contributed to the rise of e-commerce. E-commerce is expected to grow even more as a result of advancements in digital and integrated payments, the quick adoption of websites decentralized cross-border trade, and metaverse platforms. The book is structured around five general E-Commerce models and strategies. We anticipate that students will gain better insight from this book regarding the topics covered in the syllabus.
Author: Bernd W. Wirtz
Publisher: Springer
ISBN: 3030130053
Category : Business & Economics
Languages : en
Pages : 252
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Book Description
The spread of the Internet into all areas of business activities has put a particular focus on business models. The digitalization of business processes is the driver of changes in company strategies and management practices alike. This textbook provides a structured and conceptual approach, allowing students and other readers to understand the commonalities and specifics of the respective business models. The book begins with an overview of the business model concept in general by presenting the development of business models, analyzing definitions of business models and discussing the significance of the success of business model management. In turn, Chapter 2 offers insights into and explanations of the business model concept and provides the underlying approaches and ideas behind business models. Building on these foundations, Chapter 3 outlines the fundamental aspects of the digital economy. In the following chapters the book examines various core models in the business to consumer (B2C) context. The chapters follow a 4-C approach that divides the digital B2C businesses into models focusing on content, commerce, context and connection. Each chapter describes one of the four models and provides information on the respective business model types, the value chain, core assets and competencies as well as a case study. Based on the example of Google, Chapter 8 merges these approaches and describes the development of a hybrid digital business model. Chapter 9 is dedicated to business-to-business (B2B) digital business models. It shows how companies focus on business solutions such as online provision of sourcing, sales, supportive collaboration and broker services. Chapter 10 shares insight into the innovation aspect of digital business models, presenting structures and processes of digital business model innovation. The book is rounded out by a comprehensive case study on Google/Alphabet that combines all aspects of digital business models. Conceived as a textbook for students in advanced undergraduate courses, the book will also be useful for professionals and practitioners involved in business model innovation, and applied researchers.
Author: Wendy Currie
Publisher: Elsevier
ISBN: 0080481566
Category : Computers
Languages : en
Pages : 444
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Book Description
Value Creation from E-Business Models provides a thorough analysis of what constitutes an e-business model. Unlike many e-business books available, this text draws together theoretical and empirical contributions from leading academic scholars in the field of management information systems. Divided into four parts, E-Business Models and Taxonomies; E-Business Markets; E-Business Customer Performance Measurement; and E-Business Vendor Applications and Services, this book is the critical dissection of E-Business that today's academic community needs. * World class academic contributors brought together in one volume * Demonstrates that there are e-business models which create value for customers and vendors alike * Learn from the lessons of the past five years in developing and implementing e-business models
Author: Tawfik Jelassi
Publisher: Springer Nature
ISBN: 3030489507
Category : Business & Economics
Languages : en
Pages : 793
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Book Description
This is the fourth edition of a unique textbook that provides extensive coverage of the evolution, the current state, and the practice of e-business strategies. It provides a solid introduction to understanding e-business and e-commerce by combining fundamental concepts and application models with practice-based case studies. An ideal classroom companion for business schools, the authors use their extensive knowledge to show how corporate strategy can imbibe and thrive by adopting vibrant e-business frameworks with proper tools. Students will gain a thorough knowledge of developing electronic and mobile commerce strategies and the methods to deal with these issues and challenges.
