E-business and E-commerce Management PDF Download
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Author: Dave Chaffey
Publisher: Pearson Education
ISBN: 9780273707523
Category : Business enterprises
Languages : en
Pages : 700
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Book Description
Aimed at students, this work covers various aspects of e-business - focusing on sales and marketing, as well as detailing procurement, supply chains, and the legal and security considerations. It contains a range of features to help you learn effectively including margin definitions, international case studies, activities and web links.
Author: Dave Chaffey
Publisher: Pearson Education
ISBN: 9780273707523
Category : Business enterprises
Languages : en
Pages : 700
Get Book
Book Description
Aimed at students, this work covers various aspects of e-business - focusing on sales and marketing, as well as detailing procurement, supply chains, and the legal and security considerations. It contains a range of features to help you learn effectively including margin definitions, international case studies, activities and web links.
Author: Dave Chaffey
Publisher: Prentice Hall
ISBN: 9780273683780
Category : Business & Economics
Languages : en
Pages : 589
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Book Description
This volume covers business models, theoretical tools and international aspects of e-business and e-commerce.
Author: Dave Chaffey
Publisher: Pearson UK
ISBN: 1292193360
Category : Business enterprises
Languages : en
Pages : 1051
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Book Description
Written in an engaging and informative style, Digital Business and E-Commerce Management will give you the knowledge and skills to be able to handle the speed of change faced by organisations in the digital world. In this seventh edition of the book, Chaffey, Hemphill and Edmundson-Bird bring together the most recent academic and practitioner thinking, covering all aspects of digital business including strategy, digital comms and transformation.
Author: Lee, In
Publisher: IGI Global
ISBN: 1466645113
Category : Business & Economics
Languages : en
Pages : 347
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Book Description
"This book offers insights into issues, challenges, and solutions related to the successful application and management aspects of electronic business, providing a comprehensive framework for researchers and practitioners in understanding the growing demand of e-business research"--Provided by publisher.
Author: Garry Lee
Publisher: CRC Press
ISBN: 1315762226
Category : Business & Economics
Languages : en
Pages : 260
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Book Description
The 2014 International Conference on E-Commerce, E-Business and E-Service (EEE 2014) was held on May 1-2, 2014, Hong Kong. This proceedings volume assembles papers from various professionals, leading researchers, engineers, scientists and students and presents innovative ideas and research results focused on the progress of E-Commerce, E-Business a
Author: Dave Chaffey
Publisher: Financial Times/Prentice Hall
ISBN: 9780582821866
Category :
Languages : en
Pages : 4
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Book Description
This is a great value multipack consisting of Chaffey: E-Business and E-Commerce ISBN: 0273651889 and Strauss: Building Effective Websites ISBN: 0130932884
Author: Sandeep Krishnamurthy
Publisher: Cengage Learning
ISBN:
Category : Electronic commerce
Languages : en
Pages : 496
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Book Description
E-Commerce Management is designed to help the managers of today and tomorrow better direct the E-Commerce process by integrating business models, marketing, and Internet technology. The integration of text and cases helps make this a perfect choice for instructors seeking one primary text for use in both graduate and undergraduate level E-Commerce and E-Marketing courses. Each case study provides readers with an in-depth analysis of well-known companies that have developed into e-successes or e-failures.
Author: Dave Chaffey
Publisher: Pearson Higher Ed
ISBN: 0273786571
Category : Business & Economics
Languages : en
Pages : 714
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Book Description
This text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject. Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation.
Author: Lee, In
Publisher: IGI Global
ISBN: 1466618019
Category : Business & Economics
Languages : en
Pages : 516
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Book Description
Electronic Commerce Management for Business Activities and Global Enterprises: Competitive Advantages is written as an e-commerce textbook for undergraduate and graduate students in various business programs, including information systems, marketing, computer science, and MBA. In addition to serving as a textbook in e-commerce, this book also provides an excellent repository for instructors, researchers, and industry practitioners for their research ideas, theories, and practical experiences. In addition to regular topics traditionally taught in the classroom, this textbook addresses the many new emerging ideas and applications and presents tools and techniques in all aspects of e-commerce development and management in the global economy.
Author: J. Botha
Publisher: Juta and Company Ltd
ISBN: 9780702173042
Category : Electronic commerce
Languages : en
Pages : 660
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Book Description
Information and Communication Technology (ICT) is becoming indispensable in the spheres of business, government, education and entertainment. It makes Internet marketing, e-government, e-learning and online chat services possible. And its commercial aspect, e-commerce, is part of this trend. Today, no business training is complete without the inclusion of at least the basics of e-commerce. But although e-commerce has opened up new opportunities, it also presents threats and risks. The success of e-commerce hinges on security and trust. Every business manager should therefore have a fundamental awareness of the meaning of e-commerce and ICT security and risk management. This second edition provides guidelines for overcoming these challenges by exploring the ways in which entrepreneurs and managers should co-operate with IT experts to exploit opportunities and combat the threats imposed by new technologies.
