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Author:
Publisher: Crickett Software Limited
ISBN: 9780954570408
Category :
Languages : en
Pages : 146
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Book Description
Author:
Publisher: Crickett Software Limited
ISBN: 9780954570408
Category :
Languages : en
Pages : 146
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Book Description
Author: Nigel F. Piercy
Publisher: Routledge
ISBN: 1136379185
Category : Business & Economics
Languages : en
Pages : 779
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Book Description
The third edition of Market-Led Strategic Change builds on the massive success of the previous two editions, popular with lecturers and students alike, presenting an innovative approach to solving an old problem: making marketing happen! In his witty and direct style, Nigel Piercy has radically updated this seminal text, popular with managers, students, and lecturers alike, to take into account the most recent developments in the field. With a central focus on customer value and creative strategic thinking, he fully evaluates the impact of electronic business on marketing and sales strategy, and stresses the goal of totally integrated marketing to deliver superior customer value. "Reality Checks" throughout the text challenge the reader to be realistic and pragmatic. The book confronts the critical issues now faced in strategic marketing: · escalating customer demands driving the imperative for superior value · totally integrated marketing to deliver customer value · the profound impact of electronic business on customer relationships · managing processes like planning and budgeting to achieve effective implementation At once pragmatic, cutting-edge and thought-provoking, Market-Led Strategic Change is essential reading for all managers, students and lecturers seeking a definitive guide to the demands and challenges of strategic marketing in the 21st century.
Author: Michael Drapkin
Publisher: John Wiley & Sons
ISBN: 0471436828
Category : Business & Economics
Languages : en
Pages : 255
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Book Description
On the Web, you should never be more than 3 clicks away from the information you need 3 Clicks Away delivers the collective experience of three distinguished Internet strategists who have led e-commerce initiatives for such notable firms as Gateway, Dow Jones, iVillage, Nickelodeon, and Casio. This book is a tactical guide that demonstrates how to develop e-commerce strategy, revamp the organization so that it can support e-commerce initiatives, and manage complex multidisciplinary projects. 3 Clicks Away provides the solutions and tools executives and managers need to successfully launch and maintain e-commerce sites. It provides critical information on organizational, financial, and project management tactics.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 72
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Book Description
InfoWorld is targeted to Senior IT professionals. Content is segmented into Channels and Topic Centers. InfoWorld also celebrates people, companies, and projects.
Author: Robert E. Gorman
Publisher: Adams Media
ISBN: 9781580623681
Category : Electronic commerce
Languages : en
Pages : 352
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Book Description
Streetwise is devoted exclusively to business topics. From writing business plans, to financing, to building Web site traffic, these books provide everything ambitious business professionals need. Business happens in the real world, not the classroom. Streetwise recognises this and delivers the goods - fast. No fluff. No wasted time. Just cutting-edge information managers and small business entrepreneurs need to run their business successfully.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 96
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Book Description
InfoWorld is targeted to Senior IT professionals. Content is segmented into Channels and Topic Centers. InfoWorld also celebrates people, companies, and projects.
![Work in America [2 volumes] PDF](https://books.google.com/books/content/images/frontcover/hETPEAAAQBAJ?fife=w80-h100)
Author: Carl E. Van Horn
Publisher: Bloomsbury Publishing USA
ISBN: 1576076776
Category : Business & Economics
Languages : en
Pages : 780
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Book Description
The first comprehensive analysis of work and the workforce in the United States, from the Industrial Revolution to the era of globalization. This comprehensive two-volume reference book is the first to analyze the central role of work and the workforce in U.S. life from the Industrial Revolution through today's information economy. Drawing on a variety of disciplines—economics, public policy, law, human and civil rights, cultural studies, and organizational psychology—its 256 entries examine key events, concepts, institutions, and individuals in labor history. Entries also tackle tough contemporary questions that reflect the conflicts inherent in capitalism. What is the impact of work on families and communities? On minority and immigrant populations? How shall we respond to changing work roles and the growing influence of the transnational corporation? Work in America describes and evaluates attempts to address social and class issues—affirmative action, occupational health and safety, corporate management science, and trade unionism and organized labor—and offers the kind of comprehensive understanding needed to discover workable solutions.
Author: Amy Shuen
Publisher: "O'Reilly Media, Inc."
ISBN: 0596529961
Category : Computers
Languages : en
Pages : 266
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Book Description
With case studies that demonstrate what Web 2.0 is and how it works in different business situations, this book illustrates how todays Web technologies and uses are changing the way companies communicate, interact, and make money.
Author: Hossein Bidgoli
Publisher: John Wiley & Sons
ISBN: 9780471222040
Category : Business & Economics
Languages : en
Pages : 884
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Book Description
Publisher Description
Author:
Publisher: John Wiley & Sons
ISBN: 0471689947
Category : Business & Economics
Languages : en
Pages : 851
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Book Description
The Internet Encyclopedia in a 3-volume reference work on the internet as a business tool, IT platform, and communications and commerce medium.
