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Author: Stefan Pollack
Publisher: Pacific Coast Creative Publishing
ISBN: 0983964165
Category : Business & Economics
Languages : en
Pages : 78
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Book Description
Written by tenured PR professional and president of a Los Angeles/New York PR and marketing firm, Stefan Pollack, Disrupted focuses on the iGen generation, the generation born between 1994 and 2004 (often called Gen Z). In just a few short years, iGen will be joining Gen Y as a majority among digital natives. Their existing consumer behavior represents the upcoming mainstream environment. - See more at: http://disruptedbook.com/about/#sthash.OnHKyQXU.dpuf
Author: Stefan Pollack
Publisher: Pacific Coast Creative Publishing
ISBN: 0983964165
Category : Business & Economics
Languages : en
Pages : 78
Get Book
Book Description
Written by tenured PR professional and president of a Los Angeles/New York PR and marketing firm, Stefan Pollack, Disrupted focuses on the iGen generation, the generation born between 1994 and 2004 (often called Gen Z). In just a few short years, iGen will be joining Gen Y as a majority among digital natives. Their existing consumer behavior represents the upcoming mainstream environment. - See more at: http://disruptedbook.com/about/#sthash.OnHKyQXU.dpuf
Author: Stefan Pollack
Publisher: Way Things Are Publications
ISBN: 9780983964155
Category : Brand choice
Languages : en
Pages : 144
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Book Description
Disrupted is an exploration of the nature of the generation born during and after the great communications disruption of the last decade. Foreword by Futurist Davide Houle. It delivers strategic insights on how brands can navigate this new consumer-controlled environment. Written by tenured PR professional and president of a Los Angeles/New York PR and marketing firm, Stefan Pollack, Disrupted focuses on the iGen generation, the generation born between 1994 and 2004 (often called Gen Z). In just a few short years, iGen will be joining Gen Y as a majority among digital natives. Their existing consumer behavior represents the upcoming mainstream environment. Disrupted insists that brands need to understand how iGen communicates and change brand communication to be relevant and accessible by consumers since traditional strategies and tactics are becoming obsolete. Pollack asserts brands must gain trust with iGen by listening and becoming fluent in iGen s language and habits, conversing through two-way genuine and authentic communication, and delivering on brand promises.
Author: Patrik Schober
Publisher: Emerald Group Publishing
ISBN: 1837536325
Category : Business & Economics
Languages : en
Pages : 211
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Book Description
The book highlights the challenges that leaders in the field of public relations will face in the future and how to communicate effectively to achieve leadership success.
Author: Jean M. Twenge
Publisher: Simon and Schuster
ISBN: 1501152025
Category : Social Science
Languages : en
Pages : 452
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Book Description
As seen in Time, USA TODAY, The Atlantic, The Wall Street Journal, and on CBS This Morning, BBC, PBS, CNN, and NPR, iGen is crucial reading to understand how the children, teens, and young adults born in the mid-1990s and later are vastly different from their Millennial predecessors, and from any other generation. With generational divides wider than ever, parents, educators, and employers have an urgent need to understand today’s rising generation of teens and young adults. Born in the mid-1990s up to the mid-2000s, iGen is the first generation to spend their entire adolescence in the age of the smartphone. With social media and texting replacing other activities, iGen spends less time with their friends in person—perhaps contributing to their unprecedented levels of anxiety, depression, and loneliness. But technology is not the only thing that makes iGen distinct from every generation before them; they are also different in how they spend their time, how they behave, and in their attitudes toward religion, sexuality, and politics. They socialize in completely new ways, reject once sacred social taboos, and want different things from their lives and careers. More than previous generations, they are obsessed with safety, focused on tolerance, and have no patience for inequality. With the first members of iGen just graduating from college, we all need to understand them: friends and family need to look out for them; businesses must figure out how to recruit them and sell to them; colleges and universities must know how to educate and guide them. And members of iGen also need to understand themselves as they communicate with their elders and explain their views to their older peers. Because where iGen goes, so goes our nation—and the world.
Author: Mehmet Huseyin Bilgin
Publisher: Springer Nature
ISBN: 3030522946
Category : Business & Economics
Languages : en
Pages : 381
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Book Description
This book presents selected theoretical and empirical papers from the 26th and 27th Eurasia Business and Economics Society (EBES) Conferences, held in Prague, Czech Republic, and Bali, Indonesia. Covering diverse areas of business and management in various geographic regions, it addresses a range of current topics, such as human resources, management, SMEs and marketing. It also includes related studies that analyze management and marketing aspects, e.g. workplace learning, gamification in business, resilience and entrepreneurship, the use of IT tools in small businesses, and dynamic marketing capabilities in an intercultural environment.
Author: Jean M. Twenge
Publisher: Simon and Schuster
ISBN: 1982181613
Category : Social Science
Languages : en
Pages : 560
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Book Description
A groundbreaking, revelatory portrait of the six generations that currently live in the United States and how they connect, conflict, and compete with one another—from the acclaimed author of Generation Me and iGen. The United States is currently home to six generations of people: -the Silents, born 1925–1945 -Baby Boomers, born 1946–1964 -Gen X, born 1965–1979 -Millennials, born 1980–1994 -Gen Z, born 1995–2012 -and the still-to-be-named cohorts born after 2012. They have had vastly different life experiences and thus, one assumes, they must have vastly diverging beliefs and behaviors. But what are those differences, what causes them, and how deep do they actually run? Professor of psychology and “reigning expert on generational change” (Lisa Wade, PhD, author of American Hookup), Jean Twenge does a deep dive into a treasure trove of long-running, government-funded surveys and databases to answer these questions. Are we truly defined by major historical events, such as the Great Depression for the Silents and September 11 for Millennials? Or, as Twenge argues, is it the rapid evolution of technology that differentiates the generations? With her clear-eyed and insightful voice, Twenge explores what the Silents and Boomers want out of the rest of their lives; how Gen X-ers are facing middle age; the ideals of Millennials as parents and in the workplace; and how Gen Z has been changed by COVID, among other fascinating topics. Surprising, engaging, and informative, Generations will forever change the way you view your parents, peers, coworkers, and children, no matter which generation you call your own.
Author: International Society of Fire Service Instructors
Publisher: Jones & Bartlett Learning
ISBN: 1284172821
Category : Technology & Engineering
Languages : en
Pages : 249
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Book Description
The National Fire Protection Association (NFPA), the International Association of Fire Chiefs (IAFC), and the International Society of Fire Service Instructors (ISFSI) are pleased to bring you Foundations of Instructional Delivery: Fire and Emergency Services Instructor I, Third Edition. With a full library of technological resources to engage candidates and assist instructors, Foundations of Instructional Delivery takes training off the printed page. This text meets and exceeds all of the job performance requirements (JPRs) for Fire and Emergency Services Instructor I of the 2019 Edition of NFPA 1041, Standard for Fire and Emergency Services Instructor Professional Qualifications. Innovative features include: Rapid access of content through clear and concise Knowledge and Skills Objectives with page number references and NFPA 1041 correlations Promotion of critical thinking and classroom discussion through the "Training Bulletin" and "Incident Report" features found in each chapter "Company-Level Instructor Tips" offering classroom communication techniques, instructor evaluation methods, and helpful notes on curriculum delivery Realistic instructor scenarios with questions designed to provoke critical thinking in the learning environment New to the Third Edition: In-depth discussion of student-centered learning Learner-centered teaching methods and strategies Evidence-based techniques for improving learning Expanded explanation of learning science
Author: Jayaprakashnarayana Gade
Publisher: Zenon Academic Publishing
ISBN: 9385886037
Category :
Languages : en
Pages :
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Book Description
Tourism Management Philosophies, Principles and Practices was contributed in the year 2016 to cater the needs of tourism students and industrial professionals. However, from the couple of years, important academic advances are going on and teaching professional are trying to capture them. On the other side, tourism industry environment is also rapidly changing due to G.D.S. Global Position system changed the face of tourism industry at worldwide, India is no exception in this context keeping in mind these challenges and the requirements of tourism industry. ‘Tourism Management Philosophies, Principles and Practices is meant for the students of Tourism and travel agency management, Marketing for Tourism, Travel Agency Services, Tour Operation, Tour Interpretation, Transportation, Accommodation, Hospitality services, Impacts of Tourism, Tourism Policy and Planning, Human Resources Management, MICE Tourism, Tourism Trends, classes in universities, colleges and tourism and hotel management institutions. We believe that you have enrolled yourself in a subject that has the potential to be one of the most interesting stimulating in your educational career. Travel trade is a complex world of changing features, products, services and entertainment that makes our life more comfortable and enjoyable. The travel and tourism entrepreneurs similarly maybe interested in understanding how tourism markets and tourism professionals are the driving forces in the development and expansion of tourism industry. All the new or old tour planners, tour executives or managers need to understand different aspects of travel agency business to match the present as well as future requirements. The author has tried to make harmonious blend of theory and practice, which hopefully will make the book more useful to the students, teachers and practicing tourism professionals. The author would appreciate constructive comments and suggestions from the students, teachers, practicing tour planners and executives in the improvements of this book.
Author: Corey Seemiller
Publisher: Routledge
ISBN: 0429809182
Category : Business & Economics
Languages : en
Pages : 322
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Book Description
No other generation in history has received as much coverage as the Millennial generation. Books, Google searches, blogs, and news articles are everywhere about them. Yet, Generation Z is comprised of our youth and young adults today and has received very little attention comparatively. Those in Generation Z are among our youngest consumers, students, colleagues, constituents, voters, and neighbors. Being able to better understand who they are and how they see the world can be helpful in effectively working with, teaching, supervising, and leading them. Generation Z: A Century in the Making offers insight into nearly every aspect of the lives of those in Generation Z, including a focus on their career aspirations, religious beliefs and practices, entertainment and hobbies, social concerns, relationships with friends and family, health and wellness, money management, civic engagement, communication styles, political ideologies, technology use, and educational preferences. Drawing from an unprecedented number of studies with higher education research institutions, market research firms such as Pew and Census, other generational researchers and industry leaders, this is the authoritative defining work on Generation Z that market researchers, consumer behaviour specialists, and employers sorely need – and it is a fascinating read for anyone interested in the sociology of generations.
Author: Forest F Reeder
Publisher: Jones & Bartlett Learning
ISBN: 1284172333
Category : Technology & Engineering
Languages : en
Pages : 530
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Book Description
The National Fire Protection Association (NFPA), the International Association of Fire Chiefs (IAFC), and the International Society of Fire Service Instructors (ISFSI) are pleased to bring you Fire and Emergency Services Instructor: Principles and Practice, Third Edition. With a full library of technological resources to engage candidates and assist instructors, Fire and Emergency Services Instructor takes training off the printed page. This text meets and exceeds all of the job performance requirements (JPRs) for Fire and Emergency Services Instructor I, II, and III, as well as two new levels for Live Fire Instructor and Live Fire Instructor-in-Charge, of the 2019 Edition of NFPA 1041, Standard for Fire and Emergency Services Instructor Professional Qualifications. Innovative features include: Rapid access of content through clear and concise Knowledge and Skills Objectives with page number references and NFPA 1041 correlations Promotion of critical thinking and classroom discussion through the “Training Bulletin” and “Incident Report” features “JPRs in Action” feature identifying the specific responsibilities of the Fire and Emergency Services Instructor I, II, and III relating to the job performance requirements (JPRs) Tips geared toward the company-level instructor, department training officer, and training program manager offering instruction techniques, test writing and evaluation pointers, and helpful notes on communication and curriculum delivery Realistic instructor scenarios with questions designed to provoke critical thinking in the learning environment New to the Third Edition: In-depth discussion of student-centered learning Learner-centered teaching methods and strategies Evidence-based techniques for improving learning Expanded explanation of learning science Content that meets the live fire instructor and live fire instructor-in-charge JPRs of NFPA 1041, including: Live Fire Evolution Pre-Live Fire Evolution Post-Live Fire Evolution
