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Author: Everett M. Rogers
Publisher: New York : Free Press ; London : Collier Macmillan
ISBN:
Category : Social Science
Languages : en
Pages : 488
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Book Description
Innovation in organisations Change agents.
Author: Everett M. Rogers
Publisher: New York : Free Press ; London : Collier Macmillan
ISBN:
Category : Social Science
Languages : en
Pages : 488
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Book Description
Innovation in organisations Change agents.
Author: Everett M. Rogers
Publisher: Simon and Schuster
ISBN: 0743258231
Category : Business & Economics
Languages : en
Pages : 576
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Book Description
Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas. In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how new ideas spread via communication channels over time. Such innovations are initially perceived as uncertain and even risky. To overcome this uncertainty, most people seek out others like themselves who have already adopted the new idea. Thus the diffusion process consists of a few individuals who first adopt an innovation, then spread the word among their circle of acquaintances—a process which typically takes months or years. But there are exceptions: use of the Internet in the 1990s, for example, may have spread more rapidly than any other innovation in the history of humankind. Furthermore, the Internet is changing the very nature of diffusion by decreasing the importance of physical distance between people. The fifth edition addresses the spread of the Internet, and how it has transformed the way human beings communicate and adopt new ideas.
Author: Everett M. Rogers
Publisher: Simon and Schuster
ISBN: 1451602472
Category : Business & Economics
Languages : en
Pages : 550
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Book Description
Since the first edition of this landmark book was published in 1962, Everett Rogers's name has become "virtually synonymous with the study of diffusion of innovations," according to Choice. The second and third editions of Diffusion of Innovations became the standard textbook and reference on diffusion studies. Now, in the fourth edition, Rogers presents the culmination of more than thirty years of research that will set a new standard for analysis and inquiry. The fourth edition is (1) a revision of the theoretical framework and the research evidence supporting this model of diffusion, and (2) a new intellectual venture, in that new concepts and new theoretical viewpoints are introduced. This edition differs from its predecessors in that it takes a much more critical stance in its review and synthesis of 5,000 diffusion publications. During the past thirty years or so, diffusion research has grown to be widely recognized, applied and admired, but it has also been subjected to both constructive and destructive criticism. This criticism is due in large part to the stereotyped and limited ways in which many diffusion scholars have defined the scope and method of their field of study. Rogers analyzes the limitations of previous diffusion studies, showing, for example, that the convergence model, by which participants create and share information to reach a mutual understanding, more accurately describes diffusion in most cases than the linear model. Rogers provides an entirely new set of case examples, from the Balinese Water Temple to Nintendo videogames, that beautifully illustrate his expansive research, as well as a completely revised bibliography covering all relevant diffusion scholarship in the past decade. Most important, he discusses recent research and current topics, including social marketing, forecasting the rate of adoption, technology transfer, and more. This all-inclusive work will be essential reading for scholars and students in the fields of communications, marketing, geography, economic development, political science, sociology, and other related fields for generations to come.
Author: Everett M. Rogers
Publisher: New York : Free Press ; London : Collier Macmillan
ISBN:
Category : Social Science
Languages : en
Pages : 488
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Book Description
Innovation in organisations Change agents.
Author: Elaine Bratic Arkin
Publisher: DIANE Publishing
ISBN: 143791263X
Category : Language Arts & Disciplines
Languages : en
Pages : 262
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Book Description
A revision of the original ¿Making Health Communication Programs Work,¿ first printed in 1989, which the Nat. Cancer Inst. (NCI) developed to guide communication program planning. During the 25 years that NCI has been involved in health communication, ongoing evaluation of their communication programs has affirmed the value of using specific communication strategies to promote health and prevent disease. Research and practice continue to expand the NCI¿s understanding of the principles and techniques that provide a sound foundation for successful health communication programs. This revision updates communication planning guidelines to account for advances in knowledge and technology during the past decade.
Author: M. B. Douthwaite
Publisher: Zed Books
ISBN: 9781856499729
Category : Political Science
Languages : en
Pages : 292
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Book Description
Why do some technologies spread while others do not? What are the consequences of top-down diffusion strategies? What are the disadvantages of instant patents? In answering these questions, this book forms a 'how to do it' guide to innovation management.
Author: Reimund P. Roetter
Publisher: Int. Rice Res. Inst.
ISBN: 9712201430
Category : Land use
Languages : en
Pages : 283
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Book Description
Author: Thomas W. Valente
Publisher:
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 202
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Book Description
This text presents a key to understanding how ideas, products and opinions take off and spread throughout society - referred to as the diffusion of innovation - and provides a means to estimate how fast or slow that spread occurs. The diffusion of innovations occurs among individuals in a social system, and the pattern of communications among these individuals is a social network. The network determines how quickly innovations diffuse and the timing of each individual's adoption. The book thus analyses how social networks structure the diffusion of innovation.
Author: Simon R. James
Publisher: Taylor & Francis
ISBN: 9780415188012
Category : Business & Economics
Languages : en
Pages : 456
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Book Description
Author: M. B. Douthwaite
Publisher: IITA
ISBN: 9781311932
Category : Microbial insecticides
Languages : en
Pages : 27
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Book Description
