Diccionario de Marketing (Marketing Dictionary) PDF Download
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Author: Dionisio Cámara
Publisher:
ISBN: 9788474853445
Category : Business & Economics
Languages : de
Pages : 695
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Book Description
Author: Dionisio Cámara
Publisher:
ISBN: 9788474853445
Category : Business & Economics
Languages : de
Pages : 695
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Book Description
Author: J. B. Gonzalez
Publisher:
ISBN: 9780785989219
Category :
Languages : en
Pages : 273
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Book Description
Author: Norman Hart
Publisher: Routledge
ISBN: 1136008330
Category : Business & Economics
Languages : en
Pages : 329
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Book Description
The CIM Marketing Dictionary the 5th edition of the best-selling Dictionary of Marketing now contains over 3,000 terms. This greatly expanded dictionary spans the complete range of present-day marketing and associated terminology. Marketers will also find over 400 new entries covering the latest jargon they need to know in IT. In compiling this selection, the editor has drawn on his own extensive experience and sought the views of all the leading trade and professional associations. The CIM Marketing Dictionary will prove invaluable to all marketing professionals including marketing managers and directors, sales, marketing communications managers, specialists involved in purchasing, export and many other fields. Students of this subject will also find this book an essential reference point.
Author: Michael John Baker
Publisher:
ISBN: 9780333715659
Category : Advertising
Languages : en
Pages : 293
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Book Description
Author: Frank William. Jefkins
Publisher: Springer Science & Business Media
ISBN: 1468415239
Category : Business & Economics
Languages : en
Pages : 397
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Book Description
This dictionary covers marketing communications in the broadest sense, including advertising, but also extending to public relations which concerns many organizations not involved in marketing and which have little to do with advertising. Entries have been gathered from around the world, and this dictionary will therefore be valuable to those operating in an international environ ment where different term~, or terms with different spellings, are used. There are also terms with different meanings, depending on their country of origin. For example, in the UK newspapers are called press media, while in the USA the term print media is more usual. In the UK, print usually applies to printed items, such as sales or edu!;;ational literature. Likewise, there are big differences between European and American broadcasting systems, and sponsored radio or TV can mean different things around the world. Outdoor advertising also has different terminology in different countries, especially in North America and the UK. In many cases, alternative British and American terms are given, while some are either European or American. Some terminology is specific to a certain country. Entries have been collected from all parts of the world, including the oramedia or folk media of the Third World. Financial terms have been included because of their increasing im portance in advertising and public relations, and the dictionary reflects the increasing relevance of satellites and computers.
Author: Liam Rodger
Publisher:
ISBN: 9788483325209
Category : English language
Languages : en
Pages : 0
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Book Description
Author: Harrap's Staff
Publisher: Chambers
ISBN:
Category : English language
Languages : en
Pages : 260
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Book Description
Useful for anyone using Spanish in a business context, this dictionary covers all aspects of the language of sales and marketing. Helpful illustrated panels and boxed quotes with real language examples help put terms in context. It includes a supplement on writing business letters in Spanish.
Author: Azaz Motiwala
Publisher: Lulu.com
ISBN: 1435705122
Category : Business & Economics
Languages : en
Pages : 296
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Book Description
The Dictionary of Marketing has been carefully designed to give both the expert and the student/newcomer overviews and succinct presentations of the most important traditional and contemporary issues in marketing.The Dictionary of Marketing contains more than 4000, A-to-Z terms and definitions covering marketing, advertising, market research, consumer behavior, marketing mix, international marketing and virtually all facets of sales and marketing operations. Key Features -Contains comprehensive collection of more than 4000 up-to-date, accurate major terms and concepts that are essential for understanding basic functions of marketing. -All entries explained in clear, simple English considering learning and memory level of both students and professionals -International entries are included to give the reader a greater awareness of the language of marketing than has been previously available
Author: Wolfgang J. Koschnick
Publisher: Walter de Gruyter
ISBN: 3110815648
Category : Business & Economics
Languages : en
Pages : 384
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Book Description
For each headword, the dictionary provides the common translation equivalent, along with a brief definition and/or explanation.
Author: Jane Imber
Publisher: Barron's Educational Series, Incorporated
ISBN:
Category : Business & Economics
Languages : en
Pages : 612
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Book Description
More than 4,000 definitions cover all aspects of the advertising industry in "Dictionary of Marketing Terms".
