Customer Relationship Management Systems Handbook PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Customer Relationship Management Systems Handbook PDF full book. Access full book title Customer Relationship Management Systems Handbook by Duane E. Sharp. Download full books in PDF and EPUB format.
Author: Duane E. Sharp
Publisher: CRC Press
ISBN: 1420000152
Category : Business & Economics
Languages : en
Pages : 266
Get Book
Book Description
This handbook provides a detailed description and analysis of the concepts, processes, and technologies used in the development and implementation of an effective customer relationship (CRM) strategy. It takes readers through the evolution of CRM- from its early beginning to today's sophisticated data warehouse-based systems. Illustrations enhance the textual presentation. Case studies provide insight and lessons-to-be-learned and describe the benefits of successful CRM implementations. The chapter on privacy issues covers the processes companies use to ensure the privacy of their customer data, the last chapter explores the benefits of a well-conceived CRM strategy.
Author: Duane E. Sharp
Publisher: CRC Press
ISBN: 1040080170
Category : Business & Economics
Languages : en
Pages : 220
Get Book
Book Description
This handbook provides a detailed description and analysis of the concepts, processes, and technologies used in the development and implementation of an effective customer relationship (CRM) strategy. It takes readers through the evolution of CRM- from its early beginning to today's sophisticated data warehouse-based systems. Illustrations enhance the textual presentation. Case studies provide insight and lessons-to-be-learned and describe the benefits of successful CRM implementations. The chapter on privacy issues covers the processes companies use to ensure the privacy of their customer data, the last chapter explores the benefits of a well-conceived CRM strategy.
Author: Duane E. Sharp
Publisher: CRC Press
ISBN: 1420000152
Category : Business & Economics
Languages : en
Pages : 266
Get Book
Book Description
This handbook provides a detailed description and analysis of the concepts, processes, and technologies used in the development and implementation of an effective customer relationship (CRM) strategy. It takes readers through the evolution of CRM- from its early beginning to today's sophisticated data warehouse-based systems. Illustrations enhance the textual presentation. Case studies provide insight and lessons-to-be-learned and describe the benefits of successful CRM implementations. The chapter on privacy issues covers the processes companies use to ensure the privacy of their customer data, the last chapter explores the benefits of a well-conceived CRM strategy.
Author: Dick Lee
Publisher: High Yield Marketing Press
ISBN: 9780967375731
Category : Customer relations
Languages : en
Pages : 222
Get Book
Book Description
Author: Duane E Sharp
Publisher: Auerbach Publications
ISBN: 9781138440494
Category :
Languages : en
Pages : 0
Get Book
Book Description
Presents a description and analysis of the concepts, processes, and technologies used in the development and implementation of an effective customer relationship (CRM) strategy. This title takes readers through the evolution of CRM - from its early beginning to sophisticated data warehouse-based systems.
Author: Adrian Payne
Publisher: Routledge
ISBN: 1136400176
Category : Business & Economics
Languages : en
Pages : 460
Get Book
Book Description
Customer Relationship Management is a holistic strategic approach to managing customer relationships to increase shareholder value, and this major Handbook of CRM gives complete coverage of the key concepts in this vital field. It is about achieving a total understanding of the concepts that underlie successful CRM rather than the plethora of systems that can be used to implement it. Based on recent knowledge, it is underpinned by: * Clear and comprehensive explanations of the key concepts in the field * Vignettes and full cases from major businesses internationally * Definitive references and notes to further sources of information on every aspect of CRM * Templates and audit advice for assessing your own CRM needs and targets The most lucid, comprehensive and important overview of the subject and an invaluable tool in enabling the connection of the major principles to the real world of business.
Author: Judith W. Kincaid
Publisher: Prentice Hall Professional
ISBN: 9780130352118
Category : Business & Economics
Languages : en
Pages : 512
Get Book
Book Description
An ETHS graduate of 1962 provides a blueprint for customer relationship management in business and technical organizations.
Author: Ken Burnett
Publisher: FT Press
ISBN: 9780273650317
Category : Customer relations
Languages : en
Pages : 0
Get Book
Book Description
This guide shows how CRM (customer relationship management) uses technology to merge everything you know about a customer in one place, merge all the systems they encounter into one unified process and then use that knowledge and interface to sell to them, one customer at a time.
Author: Jill Dyché
Publisher: Addison-Wesley Professional
ISBN: 9780201730623
Category : Business & Economics
Languages : en
Pages : 338
Get Book
Book Description
CRM is an integrated information system that is used to plan, schedule and control the pre-sales and post-sales activities in an organization. This text is a manager's guide to making the most of CRM techniques for enhancing customer service, sales force effectiveness and marketing strategy.
Author: Alexander Hansal
Publisher: Packt Publishing Ltd
ISBN: 1849681872
Category : Computers
Languages : en
Pages : 806
Get Book
Book Description
A practical book and eBook for configuring, automating, and extending Siebel CRM applications.
Author: Musso, Fabio
Publisher: IGI Global
ISBN: 1466660759
Category : Business & Economics
Languages : en
Pages : 589
Get Book
Book Description
Though based on an economic transition, retailer-consumer relationship is also influenced by non-economic factors and is a context of social interaction. With the emergence of modern merchandising techniques and a rise in large retail companies, consumers have become increasingly vigilant of practice within the retail industry. Handbook of Research on Retailer-Consumer Relationship Development offers a complete and updated overview of various perspectives relating to customer relationship management within the retail industry and stimulates the search for greater integration of these views in further research. Offering different angles to analyze the exchange between the retailer and the consumer, this handbook is a valuable tool for professionals and scholars seeking to upgrade their knowledge, as well as for upper-level students.
