Customer Relationship Management: Strategic Approaches in Digital Era

Customer Relationship Management: Strategic Approaches in Digital Era PDF Author: Joao Heitor De Avila Santos
Publisher: Society Publishing
ISBN: 9781773613437
Category : Business & Economics
Languages : en
Pages : 0

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Book Description
Customer relationship management: strategic approaches in digital era examines various aspects of customer relationship management including an extensive historical overview of marketing strategies and relationship marketing. It includes definitions of strategic approaches of marketing, managing business relationships and buying behavior. Provides the reader with insights into the development of its history, so as to understand the customer's mind, motivations, arguments, backgrounds and why customer relationship marketing strategies are important.

Customer Relationship Management: Strategic Approaches in Digital Era

Customer Relationship Management: Strategic Approaches in Digital Era PDF Author: Joao Heitor De Avila Santos
Publisher: Society Publishing
ISBN: 9781773613437
Category : Business & Economics
Languages : en
Pages : 0

Get Book

Book Description
Customer relationship management: strategic approaches in digital era examines various aspects of customer relationship management including an extensive historical overview of marketing strategies and relationship marketing. It includes definitions of strategic approaches of marketing, managing business relationships and buying behavior. Provides the reader with insights into the development of its history, so as to understand the customer's mind, motivations, arguments, backgrounds and why customer relationship marketing strategies are important.

Customer Relationship Management Strategies in the Digital Era

Customer Relationship Management Strategies in the Digital Era PDF Author: Nas?r, Süphan
Publisher: IGI Global
ISBN: 1466682329
Category : Business & Economics
Languages : en
Pages : 322

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Book Description
In today’s global economy, social media and technological advances have changed the way businesses interact with their clientele. With new forms of communication and IT practices, companies seek innovative practices for maintaining their consumer loyalty. Customer Relationship Management Strategies in the Digital Era blends the literature from the fields of marketing and information technology in an effort to examine the effect that technological advances have on the interaction between companies and their customers Through chapters and case studies, this publication discusses the importance of achieving competitive advantage through implementing relationship marketing practices and becoming consumer-centric. This publication is an essential reference source for researchers, professionals, managers, and upper level students interested in understanding customer loyalty in a technology-focused society.

Digital CRM

Digital CRM PDF Author: Marco Bardicchia
Publisher: Independently Published
ISBN:
Category :
Languages : en
Pages : 0

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Book Description
4th edition - Jan 2023 Effective customer relationship management (CRM) is crucial for businesses, particularly in the digital era. By tracking customer data and analyzing their behavior, businesses can tailor their marketing and sales efforts to better meet the needs of their customers. In Digital CRM: Strategies and Emerging Trends. Building Customer Relationship in the Digital Era, Marco Bardicchia explores how to effectively manage interactions with customers and potential customers from initial contact to post-purchase follow-up. This book is a valuable resource for anyone looking to improve their customer relationships and increase the chances of success for their business. Key topics: Marketing CRM, Digital Marketing, Customer Relationship Management, CRM, Digital Trends.

Augmented Customer Strategy

Augmented Customer Strategy PDF Author: Gilles N'Goala
Publisher: John Wiley & Sons
ISBN: 1786303728
Category : Business & Economics
Languages : en
Pages : 326

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Book Description
Digital transformation is shaping a new landscape for businesses and their customers. For marketing professionals, advancing technology (artificial intelligence, robots, chatbots, etc.) and the explosion of personal data available present great opportunities to offer customers experiences that are ever richer, more fluid and more connected. For customers, this ecosystem is synonymous with new roles. They are more autonomous and have power alongside the company: they influence, innovate, punish and more. These developments push companies to implement new customer strategies. It is in this context, marked by pitfalls and paradoxes, that the authors of this book reflect on the customer relationship, what it has become and what it will be tomorrow. The book provides practitioners, teacher-researchers and Master's students with a state of the art and a prospective vision of customer relations in a digital world. It is aimed at those who want to gain an up-to-date understanding of the field and find all the keys needed to project themselves into the future.

Social Customer Relationship Management (Social-CRM) in the Era of Web 4.0

Social Customer Relationship Management (Social-CRM) in the Era of Web 4.0 PDF Author: Ammari, Nedra Bahri
Publisher: IGI Global
ISBN: 1799895556
Category : Business & Economics
Languages : en
Pages : 317

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Book Description
The advent of Web 2.0 has led to a rebalancing of power between the customer and the company through the consumer's voice about the brand and referral behavior via electronic word of mouth. Customer opinions within the virtual brand communities can have a vast impact on a company’s sales and image. It is crucial for companies to promote and use customer contributions in order to enhance their brand image, retain customers, and develop their marketing strategy. Social Customer Relationship Management (Social-CRM) in the Era of Web 4.0 provides relevant theoretical frameworks and the latest results of empirical research on the strategic role of marketing 2.0, digital customer experience, and social customer relationship management on social networks. Covering a range of topics such as disruptive marketing, artificial intelligence, and customer behavior, this reference work is ideal for marketers, IT practitioners, CRM specialists, industry professionals, researchers, scholars, practitioners, academicians, instructors, and students.

Customer Relationship Management

Customer Relationship Management PDF Author: Michael Pearce
Publisher: Business Expert Press
ISBN: 195334965X
Category : Business & Economics
Languages : en
Pages : 170

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Book Description
CRM first entered the business vocabulary in the early 90’s; initially as a systems driven technical solution. It has since escalated in importance as system providers increased their market penetration of the business market and, in parallel, CRM’s strategic importance gained more traction as it was recognized that CRM was, at its heart, a business model in the pursuit of sustainable profit. This was accentuated by the academic community stepping up their interest in the subject in the early 2000’s. Today, it is a universal business topic which has been re-engineered by the online shopping revolution in which the customer is firmly placed at the center of the business. The current reality, however, is that, for the vast majority of businesses, CRM has not been adopted as a business philosophy and practicing business model. It has not been fully understood and therefore fully embraced and properly implemented. The author addresses this head-on by stripping CRM down into its component parts by delving into and explaining the role and relevance of the C, R, and M in CRM. This is a practical guide but set within a strategic framework. The outage is clear actionable insights and how to convert them into delivery. It is written in an easily digestible, non-jargon style, with case studies to demonstrate how CRM works. This book can be immediately used as the primary practical reference to guide the development and implementation of a CRM strategy.

Customer Relationship Management

Customer Relationship Management PDF Author: Francis Buttle
Publisher: Routledge
ISBN: 1856175227
Category : Business & Economics
Languages : en
Pages : 495

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Book Description
This title presents an holistic view of CRM, arguing that its essence concerns basic business strategy - developing and maintaining long-term, mutually beneficial relationships with strategically significant customers - rather than the operational tools which achieve these aims.

Customer Relationship Management

Customer Relationship Management PDF Author: V. Kumar
Publisher: Springer
ISBN: 3662553813
Category : Business & Economics
Languages : en
Pages : 411

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Book Description
This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today. It helps readers obtain a comprehensive grasp of CRM strategy, concepts and tools and provides all the necessary steps in managing profitable customer relationships. Throughout, the book stresses a clear understanding of economic customer value as the guiding concept for marketing decisions. Exhaustive case studies, mini cases and real-world illustrations under the title “CRM at Work” all ensure that the material is both highly accessible and applicable, and help to address key managerial issues, stimulate thinking, and encourage problem solving. The book is a comprehensive and up-to-date learning companion for advanced undergraduate students, master's degree students, and executives who want a detailed and conceptually sound insight into the field of CRM. The new edition provides an updated perspective on the latest research results and incorporates the impact of the digital transformation on the CRM domain.

Digital Transformation, Strategic Resilience, Cyber Security and Risk Management

Digital Transformation, Strategic Resilience, Cyber Security and Risk Management PDF Author: Kiran Sood
Publisher: Emerald Group Publishing
ISBN: 1837970106
Category : Business & Economics
Languages : en
Pages : 195

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Book Description
Contemporary Studies in Economic and Financial Analysis publishes a series of current and relevant themed volumes within the fields of economics and finance.

The Dark Side of CRM

The Dark Side of CRM PDF Author: Bang Nguyen
Publisher: Routledge
ISBN: 1317622006
Category : Business & Economics
Languages : en
Pages : 304

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Book Description
Customers are treated badly. Not all customers. Not always. But many are and often. Some customers are bad. They treat firms badly. Firms have to react. Employees and customers endure the consequences. Such bad behaviours, by firms and customers, have consequences for perceptions of trust and fairness, for endorsements and referrals, for repeat purchasing and loyalty, and ultimately for a firm’s profitability and RoI. The management of customer relationships is core to the success and even survival of the firm. As The Dark Side of CRM explores, this is an area fraught with difficulties, duplicitous practice and undesirable behaviours. These need acknowledging, mitigating and controlling. This book is the first of its kind to define these dark sides, exploring also how firms and policy-makers might address such behaviours and manage them successfully. With contributions from many of the leading exponents globally of CRM and understanding customers, The Dark Side of CRM is essential reading for students, researchers and practitioners interested in managing customers, relationship marketing and CRM, as well as social media and marketing strategy.